The power of celebrity
description
Transcript of The power of celebrity
![Page 1: The power of celebrity](https://reader035.fdocuments.net/reader035/viewer/2022081412/5453fbf7b1af9f99228b47f8/html5/thumbnails/1.jpg)
The Power Of Celebrity
![Page 2: The power of celebrity](https://reader035.fdocuments.net/reader035/viewer/2022081412/5453fbf7b1af9f99228b47f8/html5/thumbnails/2.jpg)
Case Study
• Title – How Celebrities make objects and places desirable.
• Issue – Celebrity endorsement: The various uses made of celebrity involvement in marketing strategies.
![Page 3: The power of celebrity](https://reader035.fdocuments.net/reader035/viewer/2022081412/5453fbf7b1af9f99228b47f8/html5/thumbnails/3.jpg)
Picking apart the Title and Issue• The first thing you should do is pick it apart, and
consider what other issues you may be able to intertwine.
• Marketing• EndorsementTask – Do these two words mean the same thing? If
different, how?Can you think of celebrity marketing and celebrity
endorsement as separate things?
![Page 4: The power of celebrity](https://reader035.fdocuments.net/reader035/viewer/2022081412/5453fbf7b1af9f99228b47f8/html5/thumbnails/4.jpg)
Involvement
• What could involvement mean with regards to using celebrities in marketing strategies?
• Make a list of the different types of involvement a celebrity could have in making an object desirable.
![Page 5: The power of celebrity](https://reader035.fdocuments.net/reader035/viewer/2022081412/5453fbf7b1af9f99228b47f8/html5/thumbnails/5.jpg)
Focus/Angle
• Task – If you were to choose this area of study what could you focus on? (angle)
• What key texts may you use? (celebrities)
![Page 6: The power of celebrity](https://reader035.fdocuments.net/reader035/viewer/2022081412/5453fbf7b1af9f99228b47f8/html5/thumbnails/6.jpg)
Task
• Choose a celebrity marketing campaign or celebrity endorsement.
• Gather a range of texts that you will use as your primary analysis.
• 20 minutes
![Page 7: The power of celebrity](https://reader035.fdocuments.net/reader035/viewer/2022081412/5453fbf7b1af9f99228b47f8/html5/thumbnails/7.jpg)
Question
• What persona does your celebrity embody and what does he/she market or endorse to heighten this persona?