The power of being LinkedIn 2014 by J.R. Atkins
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The Power of Being LinkedIn J.R. Atkins, MBA Author, Speaker & Consultant on Social Media, Mobile Apps, Sales & Marketing [email protected] 15 LinkedIn Concepts for Results Download this presentation at: SlideShare.net/jratkins
description
By now, most professional have a LinkedIn profile unless they have chosen to ignore one of the most productive social media business tools. Yet, how do we maximize LinkedIn? How do we harness the power of LinkedIn? In this workshop, we will explore specific areas that can produce measurable results, such as: • Daily Post • Groups • LinkedIn Ads • Lead Generation • Adding Links • And more Your speaker, J.R. Atkins has been working with individuals, executives and small businesses since 1993 and on Social Media since 2008. He has a BA from Texas A&M University and an MBA from The University of Phoenix, Dallas Campus. He has published 3 books Success Simplified, Social Media 2.0 and Road Map to Success.
Transcript of The power of being LinkedIn 2014 by J.R. Atkins
The Power of Being LinkedIn
J.R. Atkins, MBA
Author, Speaker & Consultant on
Social Media, Mobile Apps, Sales & Marketing
15 LinkedIn Concepts for Results
Download this presentation at: SlideShare.net/jratkins
Agenda
• Contact Info• Daily Post• Groups• LinkedIn SEO• Email integration• CRM Integration• Premium Accounts• In Mail• Ads• Lead Generation (Inbound)• Prospecting (Outbound)
Perspective
Optimize Your Contact Information
• Contact Info
• Summary
• In post
• URL links to your Website, Social Media
Daily Post
3 Keys to Success on social media
1. Be Interesting
2. Content is King
3. Give to Get
Building Relationships via Communication
Look Beyond Auto Updates
Are you a SME
• Showcase your Subject Matter Expertise
• Connect with other SME’s
• Go to your Network for Answers & they will come to you
Groups
Groups are Golden
People Gather by Interest
Building Relationships via Communication
Consistency leads to Results
Daily Post You Connections
Group Post New Connections
Connecting with a Purpose
• Are you Collecting or Connecting?
• Stephen Covey: Seek first to understand…
• Have an Abundance Mentality
• Connect with a Purpose
• The Gold in Tier 3
LinkedIn SEOSearch Engine Optimization
Robust LinkedIn Profile = Higher Rankings
“Key to Higher Rankings” by Dave Lanners
Email Integration• Plug In for Outlook & Gmail
• Integrates LinkedIn and your email & social media
CRM Integration
Customer Relationship Management – CRM
LinkedIn as a Lead Generation tool
Calculate ROI on your LinkedIn efforts
It’s all about the Relationship
LinkedIn Premium Accounts
In Mail
In Mail (Continued)
• Send Messages to “Non-Connections”
• Comes with a Premium Account
• Purchase them as Needed
LinkedIn Ads
Lead Generation (In Bound)
Drawing Prospects to you via Content via In-Bound Marketing
Daily Post
Group Activity
Promoted Stories
SlideShare & Other Profile Links
Prospecting (Out Bound)
Hunting, Proactively Reaching Out
Out-Bound Marketing
LinkedIn Tools
• Advanced People Search, Company Search
• Outside Sources: List, Journals
LinkedIn Help• God, Google & YouTube
• LinkedIn Help Center
The Power of Being LinkedInJ.R. Atkins, MBA
What do I do?1. Conference Presentation2. Executive Briefings &
Workshops3. Consulting Projects: Social
Media, Mobile Apps, Sales & Marketing
Download this presentation at: SlideShare.net/jratkins
