The Power of 7 MLM Book

8/9/2019 The Power of 7 MLM Book

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From The Desk Of Tyler Grupe

March 23, 2010

Thank you for taking the time to read this book and I commend you for taking thefirst step into discovering a powerful business system which will lay out the path

that provides you with the time and money to experience true personal freedom.

The information I will share with you throughout this book is designed to give youinsights of the industry as a whole and also provide you with the knowledge thatwill show you how to succeed if you are already involved in a network marketingbusiness.

If you are already successful in a network marketing business, congratulationsfor being in the 5% of people who are. If you are in the other 95%, read thisguide carefully. I guarantee that 100% of people who read this will benefit their business.

I will present an overview of the types of plans, people, tools, techniques andSYSTEMS that will empower you to take what you learn here and know how totake ACTION to change your life.

When I first was introduced to the network marketing world less than a year ago,I knew nothing about the business plan, how it was structured or anything aboutthe power of leverage. What I did know is that I needed to do something thatwould provide a secondary source of income for my family.

I have several businesses and one of them is a general contracting company that

requires long hours to manage employees, overhead and liabilities that comealong with a home building business.

The crash of the housing market took many people by surprise, quickly puttingmy family in a position that jeopardized our main income source and any near hopes of a brighter tomorrow.

C o p y w r i t e 2 0 1 0 a l l r i g h t s r e s e r v e d — N E T W E B L L C



My wife is a full time Mom with two children under age 5. I envisioned another way to produce income without clocking into a 9 – 5 JOB (Journey Of the Broke)that is non existent and still have her with my children at home while I do it. Imust admit, I had no intention of pursuing a career in relationship marketing, as Iprefer to refer to it.

I think everyone has felt the housing market collapse one way or another. Wellthat would literally be my fate given the economic recession that hit everyone in2009, and some as early as 2007. Think back to how you were or still areaffected by the economy? Not a pretty thought is it?

After having children, I realized my lifestyle had changed (in a big way!) and whatworked before wasn’t anymore. Not to mention the expenses that were startingto pile up. We needed a way to change our situation fast.

It didn’t take me long to see the benefits of an MLM business and know that it

could provide me with the money I needed for a family and lifestyle that I wasn'twilling to sacrifice.

So I went to all of the meetings, read all of the company literature andpromotional materials. I did everything they told me to do- I talked to all myfriends, my family members, even people I didn’t know because I had such astrong drive to make ends meet.

I had some success starting out and was excited about making some money.But I quickly realized that all of those people just didn’t take the initiative to takethe time to read the promo materials or go to the meetings and do anything for themselves. I called and prodded trying to be the “leader” but I was dead in thewater.

Struggling to find a better way I turned to the internet for help. My company hadvery little real support on the internet and all of the advertisers I ran across justdidn’t provide anything better than selling me a book about what I already knew.

Living in a small town of 1000 people presented it challenges in finding newpeople. I knew that the internet was going to be a powerful tool to find thosepeople.

You can find anything on the internet, including a lot of self serving people tryingto make a quick buck.

Integrity in my business as well as my personal life is a MUST for me.

All of the internet resources just didn’t give me what I needed to find good peopleand help those who were already in my downline.

C o p y w r i t e 2 0 1 0 a l l r i g h t s r e s e r v e d — N E T W E B L L C Page 1



I needed a way, a SYSTEM, that was duplicable so I could find the people whowere looking for me and then show them how to do the same.

So I created my own. A system that allows you to take control of what you do! Asystem that gives you the most complete toolset to succeed!

That is the power of internet marketing and that is how you change your life.

I will say it again- an effective marketing system is your ticket to freedom!

I personally want to see you succeed in making a difference in your life. Not in ayear, not in a couple of months, but NOW. Your actions will take you where youwant to go, but only if you ACT decisively with purpose. That is why you needthis guide and the clarity it will create for you. Read it. Love it. Use it.

Invested in Your Success,

Tyler Grupe

For more information on network marketing and my system check out the blog:

http://networkingmastersystem.com/blog






Disclaimer

Please note the information contained within this document are for

educational purposes only.

Every attempt has been made to provide accurate, up to date andreliable complete information no warranties of any kind are expressed

or implied.

Readers acknowledge that the author is not engaging in rendering

legal, financial or professional advice.

By reading any document, the reader agrees that under no

circumstances are we responsible for any losses, direct or indirect,

that are incurred as a result of use of the information contained within

this document, including - but not limited to errors, omissions, or

inaccuracies.

Copyright Notice & Information

– Copyright- 2010-NETWEB LLC

http://networkingmastersystem.com


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Table of Contents

Chapter 1 Why Would You Choose Network

Marketing?........................................................................Pg6

Chapter 2 Define Your Why.....................................Pg7

Chapter 3 Compensation Plans..............................Pg9

Chapter 4 Types Of Opportunity Seekers............Pg17

Chapter 5 Marketing vs Selling............................Pg19

Chapter 6 Taking It To The Next Level................Pg22




Chapter 1

Why Would You Choose Network Marketing?

“The size of your success is measured by the strength of your desire; the

size of your dream; and how you handle disappointment along the way.”- Robert Kiyosaki

One of the biggest reasons why I would recommend joining a network marketingcompany and starting a new business is opening your mind to positive thinkingand achieving your full potential. This isn’t a life coaching course, but it isincredibly important to understand the power of positive thinking.

Understand that perpetual, consistent, positive thinking and attitude will take youmuch further than most of the knowledge you have or will learn. This willreinforce the self belief you MUST possess, because you truly believe thatpeople will be better for the experience of joining your business or purchasingyour products. That is why so many network marketing companies havenutritional products or wonder juices in their product line or as their only product.

Other companies take a different approach. They offer products and servicesthat many people already are familiar with and most likely using, and so try tocreate a broader market appeal with the “safety” of name brand products.

There are many companies out there who have good training courses,motivational rallies, sharing sessions and transformation seminars that will notonly fire you up and help provide some inspiration and motivation.

I will not touch much on this subject extensively here. There are so manycompanies out there that will do a fantastic job in terms of training with their materials.

BUT while they teach you the attitude they don’t provide the skills or knowledge

to be effective in your business.

If you are using the same approach and the same promotional materials as theyteach you, there is nothing to make you stand out from the crowd. Even worse, itis the entirely wrong approach!




They are teaching sales and little to no marketing. You must have both if youwant to be successful.

You MUST know your “Why” if you are just starting out in this business. If youkeep this sincere, highly personal reason in the back of your mind every time you

face an obstacle or bump in the road it will keep you focused.




Chapter 2

Define Your Why

Let’s look a little deeper at the reasons why you want to go through the steps of learning a new skill set and make a few assumptions as of your “why”:

• Making money to achieve something in your life• Saving money on products

• Meeting new people

• Personal growth and development

Know your people and you will be better able to guide them to build therelationship faster and creating more momentum.

Making Money

If this is your reason (and for many people it is at least initially) then you canfurther break it down into 2 categories:

• Looking for fast money

• Building a long term business and residual income

Fast money is possible (especially with certain types of compensation planswhich we will go into later) but consider the fact that 80%-90% of people are not

natural sales people. That really limits your growth potential unless you cantarget only that 10%-20% of the people that have an intrinsic sales personality.

These people have built relationships with all sorts of people before. They areideally suited for this business as they already have a potential client/businesspartner base and one of the two skills sets they need to be successful.

The rest of us have to build our marketing skills to target people that will beeffective in leveraging our efforts and be able to effectively train our people tolearn how to do the same.

Once you have mastered the art of sales, and the technical skills of marketingyou can have the long term success and residual income that is the allure of thebusiness. Without a systematic, duplicable process that others can follow youwill fall short of your goals.




Saving Money on Products

Retailing products is essential to any MLM company. If the MLM you are lookinginto does not retail products BEWARE it may be a scam. MLM has a bad rap for

some of the unscrupulous people who actually did try and pass off a pyramidscheme for an MLM.

If you love the product (and you do which is one of the reasons you’re passionateabout your company right?) then being able to save money on it or at leastrationalizing the cost outlay of the monthly auto ship is a benefit.

You can also feel good about buying your products from your upline and peopleyou are partnered with than some store that is totally impersonal and reallydoesn’t know or care if you are a loyal repeat customer.

Meeting People/Personal Growth and Development

This is the least priority in terms of why people want to get into this business.You already know lots of people and have varying opinions of them. This is thehidden jewel of a network marketing opportunity.

You will meet people from all walks of life and persuasions. It will open your eyes to the wonder of humankind. I mean this sincerely. I have built somepowerful relationships through my business and made some of my existingrelationships more meaningful.

You will experience people’s highs and lows. You will see their strengths andweaknesses. You will have to deal with personal crises that have nothing to dowith the business! I can tell you that once you have related to people on a deepemotional level you will find satisfaction (even if not during the crisis!) andfulfillment by helping others and making a difference in their lives, personally andprofessionally.

The great Zig Ziglar said:

“You will get whatever you want in life if you just help enough people get whatthey want”

I have found this to be a true statement and that your worth is not based solelyon what’s in your bank account.

Remember that growth is a journey and not the destination.




Chapter 3

Compensation Plans

The compensation plan is very important to understand. This is the outline of what you must do and how hard you must work to make this much money.

Everyone will tell you that their compensation is the best. Arm yourself with theknowledge to know the types of plans, how they work and what questions to askto make sure you are comfortable with the structure of what you must do to meetyour income goals.

You are a professional. As a professional you have to obligation to understandyour basic business structure. If you went to buy a house and the realtor didn’tknow how to fill out a buy/sell agreement you wouldn’t have much confidence inthem or the house for that matter would you?

This is a business. Remember that. You will need a small investment to startyour business

Know at least the basics so you can articulate on a conversational level. It's okayif you don’t know every last detail; most people don’t expect you to. If you get hitwith a question you can’t answer, the best thing to do is make an immediate callto your upline (which of course you have on speed dial) and let them answer specific details. This shows that you have control over your system and it works.People will see that. It is also a great way to introduce your prospects to your business partner and team.

Here are the basic types of compensation plans:

1) The Stairstep

2) The Unilevel

3) The Binary

4) The Breakaway

5) The Matrix

6) The Australian Two Up

7) The Hybrid




Each has their own unique benefits and drawbacks. As I said there is no such

thing as the “best” plan. You have to understand where your strengths lie and

identify the one that fits your goals, personality and skills the best.

1) The Stairstep

Grand Emperor

Emperor

Champion

Leader

Noble

Peasant * Purely for illustrational purposes only, not actual

The Stairstep or step and ladder plan is a simple plan that has requirements that you

must meet to get up the “Stairs of Success” Every step is a promotion usually based on

achieving a certain volume and each promotion or rank gives you a larger cut.

Demotion in Stairstep plans to ensure a distributor’s group commits to a certain volume

every month. It gives a particular rank a guaranteed income. Demotion in this case

means that you must either maintain a certain volume every month (or quarter or fiscal

year) in order to maintain that rank. Let us say for example, Anthony achieves a sales

volume of $200,000 in his entire team (for a certain timeframe) and that promotes him

from Leader to Champion, certain companies require him to keep up that same sales

volume the next time or else he will be demoted back to a leader. In certain plans, there

is no demotion in rank, so the group sales are accumulated for reaching the next level.

Maintenance here plays a key factor how building a solid group will look like. If there are

low repeat sales for the product being marketed, expect the minimum entry fee to be

higher than the average MLM. This is because low repeat sales means less




maintenance hence the majority of the income comes from recruiting new blood. If

nobody does maintenance in a Stairstep plan, having a high rank doesn’t earn you

money so don’t be a fool if someone tells you that the ‘minimum’ income for a ‘grand

emperor’ is $100,000 a month – it all depends on the volume generated. On the

contrary, plans with maintenance involved do guarantee an income or else you will not

be in that rank.

This type of plan is one of the oldest and longest plans around. The advantage of

climbing the ladder gives major incentives for distributors to work harder and fight for the

target. The larger your group the more you override even up to infinity levels as long as

your downline is of a lower rank than you. There is also a fair system involved let’s say if

your downline works harder than you and sponsors more people, he can actually have a

rank higher than you and that is when breakaway in certain plans come into play

(discussed in the breakaway plan below)

The disadvantage however, is once a downline reaches a certain rank (lets say you

need 3 directly sponsored leaders to qualify as a champion), one of them becomes aleader while you focus on making the remaining 2 groups to become leaders, and the

first leader might be neglected in the process. The other disadvantage is if the downline

is too far deep in the organization (let’s say your downline’s downline all the way down

10 generations), some distributors may neglect helping them because the monetary

incentive is too small.

2) The Unilevel

The Unilevel is a simple “Number of levels” that the company will pay you, and usually

there is no promotion or rank. You make money by getting a certain override off of the

volume, and usually there is a requirement of volume to qualify for a check.

The advantage here is you don’t have work your butt off during certain seasons to fight

for that rank. You can sponsor as many people as you can and your income comes from

a large volume of people in your organization. For example, you can personally sponsor

5 people, and these 5 will look for 5. after 4 generations you will have 5 to the power of 4

in your organization (780 people) and the calculation of your sales volume will give you a

straight forward income.

The disadvantage however, is there is no incentive for developing many different groups

(called legs). In spite of conditions in a plan imposed by the company (that you have to

sponsor a minimum number of legs) some unilevel people tend to let the ‘strong’downlines do all the work as in wait for their downlines to sponsor MORE people than

themselves, which is a poor reflection of leadership.

In the Unilevel, there is no demotion (the only demotion is leaving the company) and

maintenance plays a key part in the long term income.




3) The Binary

The Binary is an interesting design for a Comp Plan. It usually has 2 “legs” that you can

have “Business centers” in, and you have a volume requirement to get paid on each leg.

There is what is called “balancing”. in the Binary…you must balance the volume from

each both A and B group to make sure you maximize your commissions. In the

illustration above, the A group is the strong leg (or the giant leg) while the B group is

called the weak leg (or the profit leg). A has more people than B (assume they all

produce the same volume per person). B needs to find 2 more people in order for U to

‘balance’ hence maximizing U’s income.

The main advantage of this plan is spill over. Allow me to illustrate

U sponsors 2 friends. In a binary, the company limits each distributor to have a

MAXIMUM of 2 people. A and B were previously recruited by U. U needs to ‘balance’ his

group by helping B find 2 people. But let us assume that B is not actively building the

business at the moment, so what does U do? He finds and sponsors 2 people HIMSELF


U

A B

A2

A1

U

A B

A2

A1

U

A B

A2

A1

B1

B2



and places both of them under B and they become B1 and B2. This is called

SPILLOVER.

The advantage of spill over is that when everyone works as a team, the tree will fill very

fast as all uplines and downlines work together to balance each other’s networks. It is

also immune to the problems in unilevel or stairstep plans with downlines being too deepin the organization. A binary can be balance depending on which side the downline is in

and not how deep.

The disadvantage however, is that this plan is particularly attractive to lazy people who

don’t do any work and expect free handouts from their uplines. Imagine what will happen

if everyone waits for their upline to place people under them? It doesn’t develop

strength. Some plans teach you to only put your spillover into your downlines left leg so

they have to build their right leg themselves to be able to get compensated.

4) The Breakaway

This plan has been said to have become somewhat unpopular in the industry, as you

could lose the business you build, once it gets to a certain level of success, and it

“breaks away” to no longer be a part of what you get paid on. It usually appears in

stairstep. Lets use the example above in the stairstep illustration.

If I am a Champion and my downline builds his organization faster than me, and qualifies

as an Emperor before me, 2 things might happen.

Depending on the company’s pay structure, I will not be eligible to receive overriding

commissions from my downline Emperor’s group. Hence the ‘breakaway’ his bonuses

will be ‘passed up’ to MY upline Emperor or Grand Emperor . In some cases, theENTIRE group breaks away and join MY upline so even if I do qualify as an Emperor

later on, I will not receive bonuses from his group! Selfish people might even involve in

SABOTAGE as in trying to slow down his downline from breaking away or overtaking

him.

Today, more and more companies are acknowledging the breakaway problem and will

start awarding leadership development bonuses (such as fixed bonus percentages over

that entire group even those they have broken away). This system has still worked out

well in the past though, because it gets people working harder to prevent the breakaway

from happening.

In MLM (just like in life), companies reward PEOPLE who work hard to build their

groups. If a downline works harder than his upline, he should get paid more – hence it is

fairer to them. So in this case if an upline doesn’t work hard enough, he shouldn’t blame

the company if the downline breaks away.




5) The Matrix

The matrix or sometimes called a FORCED MATRIX is like a pre-order tree. A computer

driven plan puts into your group by computer, and they go in the next available slot.

Usually this plan is combined with some form of a Binary (sometimes 3 by 9 or 5 by 25matrix depending on the maximum ‘width’ allowed), and it does work well if there are a

lot of people that are recruited and WORKING TOGETHER TO FILL THE MATRIX.

When you recruit someone, the computer searches down for the next open slot, and

positions them there. There are some plans that allow you to override the commission of

those that you personally sponsor even though they are not positioned directly under

you within the tree.

How the computer works is like this:

D sponsors a new friend. That new friend doesn’t get slotted under D but rather fills the

last position which is the dotted line under C. Once they fill up to a certain level, the

distributor gets paid a lump sum.

Once again, the advantages here is that every single distributor in the tree all work

together to fill the matrix and the duplication result is fantastic! Imagine if everyone finds

2 and everyone does the same thing, the matrix will be filled very fast. This means that

even if you don’t look for ANYONE to join the company, you will get paid when the tree

reaches a certain level.

The biggest and most obvious disadvantage is everybody waiting for everyone to fill the

tree thinking that they will get their money waiting for others to fill it. This kind of thinking

is EXTREMELY WRONG and will ruin the company. Furthermore, unless there is a cut

off system in the marketing plan, (for example, after the sixth level the person at thehighest position will have to reinvest again at the bottom of the tree), the guy who ‘came

first’ will get all the commissions and not do anything. By placing a cut off point,

everyone who reinvests again will fill the tree faster as the deeper you go down the tree,

the more people are needed to fill each level.


A

B C

ED F



6) The Australian Two Up

This is a marketing plan that is very unique. Basically, the two people you recruit are

‘given’ to your upline sponsor and the rest of the recruits are yours. Here is an

illustration:

Assume that each person you recruit, you are eligible to earn $100. U sponsors Q1, Q2,

A and B. You earn ONLY on A and B but not on Q1 and Q2 as those sales go to your

UPLINE SPONSOR. Q1 and Q2 are your qualifying sales. Basically by finding Q1 and

Q2, you have basically qualified to earn from A and B and subsequently C, D, E and as

many as you would like.

Similarly,

A recruits A1, A2 and Z. The sales of A1 and A2 go up to U and the sales of Z go up to

A. As long as U keeps Q1 and Q2 going, he is eligible to earn as wide as he wants andas deep as he wants! (A1 and A2 is now part of U’s group. This will multiply by 2 each

time it goes deeper enabling him to earn income up to Infinity levels!)

The biggest disadvantage of this plan is that sometimes people are selfish and will only

leave U with ‘weak’ distributors (for example, Q1 and Q2 are slow learners) while

capitalizing on the stronger ones in A and B (leaving the strong ones for themselves).

Some might even purchase dummy accounts (known as ‘cats and dogs’ or ‘potatoes’)


U

B

A

Q1 Q2

U

B

A

Q1 Q2

A

1

A

2

Z



this leaves their upline with non-moving legs and creates a hollow organization. Some

companies deal with this problem by giving bonuses or special overriding mechanisms

where you get special bonuses for building them, or even removing the ‘qualified’ status

should Q1 or Q2 drops out.

7) The Hybrid

A hybrid is a combination of any of the above features. An example would be a Forced

Matrix with Unilevel benefits (ensuring that those who actually WORK to fill the tree gets

paid more), or an Australian Two Up with Stairstep advancement (to offset the

disadvantages of distributors being too deep in an organization)

REALITY CHECK: Regardless of how good any plan may sound, NONE OFTHESE PLANS WILL MAKE YOU MONEY IF YOU DON’T PUT PEOPLE IN

YOUR BUSINESS AND SHOW OTHERS HOW TO DUPLICATE YOURSYSTEM .

Only YOU can make the plan work. Without you, the plan is useless.

The 3 General Areas to make money in any MLM plan.

1) The First area is Retail Profit.You must show the prospect that they can earn a retail profit with your products and services. The margin can be anything from 2% to 50%.

2) The Second Area is Team Overrides.This is where, just like a Real Estate broker, you get to develop your ownsales team. ‘Sales Managers’ get paid a certain % of override off of them,

just like the Real Estate Agents do. Your goal is to help your people do thesame thing. People don’t understand that you have to help people or helpyour team in order to succeed. If they achieve success first, then you willsucceed. Remember the Zig Ziglar quote.

3) The Third Area is Leadership Bonuses.This is where you help develop Successful leaders in your group, and you

get an additional bonus or override from your group. You get rewarded byhelping others develop their leadership potential. Once your leaders are inplace, your MLM business will go on autopilot.




Chapter 4

Types of Opportunity Seekers

Remember that everyone is an individual and is unique in their own way. People join MLM companies for their own reasons. It is the character and/or intentions of a person that will determine how far they take their network marketing business.Here are a couple of examples of the basic types of people you will encounter:

• Genuine business opportunity seekers and builders

• Product consumers

• Warm market supporters

• MLM junkies

• Ground floor opportunivores

Genuine business opportunity seekers are the most important people in buildinga large business. They are the mainstay and most valuable people on your team.Not all are leaders when they start but they have a willingness to get their handsdirty, learn something new and do what it takes to succeed. Good leaders arenot born, they are made. This is the group of people that your time is well spenton.

Product consumers are people who join an MLM and buy from them becausethey like the product and enjoy the service of their upline. They are notnecessarily genuine business opportunity seekers or builders yet for manybuilders, a lot of their income will come from this group. The good thing aboutthem is as they learn more about the product, the company and interact morewith their upline, their exposure to the networking opportunity grows and theymight convert to opportunity seekers and then builders.

The warm market supporters can be a mixed group of people. When their closefriends or relatives build a network, they will join the company under them to“support” their businesses. However, the consequence of that action variesaccording to the individual. For example, I would join my friend’s organization butit could be purely out of obligation and not for any genuine reason. This couldpotentially lead to resentment (when you mix business dealings with friendship),confusion and even loss of friends.

Others might even join to see if their friend or relative is involved in a scam to tryand pull him or her out. In order to prevent any potential disaster, make sure you




and your prospects intentions for starting a network marketing business are veryclear. State it just like that- starting a business and NOT joining an opportunity.

Business implies strength and foundation while opportunity implies fleeting with achance of missing it. I build my business on the principles of longevity with

purpose and not playing on the scarcity fear tactic. I’m not saying that playingthe fear card doesn’t work. It does. But I’m not seeking a one time deal which iswhere that tactic is most effective.

MLM junkies are the sort of people who jump from opportunity to opportunity.They attend a talk, get hyped up about the opportunity, and build the business oneuphoria. Sooner or later, they lose steam and find problems with the company(when the real problem is themselves most of the time) and jump to the nextSMOKING HOT business opportunity. It is not wrong to be a member of many

network marketing companies (depending on your budget). Keep in mind, certaincompanies discourage or even forbid you to join other companies (then their business practices should be examined). If you are a member of manycompanies, it is ok to do a good survey and attend trainings, but the importantthing to remember is to focus on ONE good business for the long run and theothers can operate on a referral basis (like recommending a friend to buy aproduct from another company while building your main one).

This leads us to one more category of people who could be MLM junkies as well – the ground floor opportunivore. They want to be the first to start building abusiness in a brand new start-up. They want to be the pioneer. There are manypros and cons to assess about a new company like their background history,financial status and product market rather than just focusing on the incomepotential.

There are many more challenges to be faced for people who are sponsoreddirectly under the company and new companies don’t usually have a time-testedworkable system in place. Think about how their problems can affect your longterm credibility if something goes wrong. Remember you are buildingrelationships that should stand the test of time and not just herding cattle intoyour downline. Cattle make you money up front but then go to slaughter and donothing to keep your business viable long term.




Chapter 5

Marketing vs Selling

This is the most important chapter in this whole book. No matter whatdecisions you make based on the information you have read to get to this point,THIS is the knowledge that will make it happen for you.

The Anatomy of Sales

I am going to say this once and say it loud:

PEOPLE DON’T WANT TO BE SOLD TO! PERIOD!!

BUT people are eager everyday of the week to buy, especially from someonethey know, like and trust. They are just looking to buy something that maybethey don’t even need, because most people buy stuff they want.

People don't want to think about things too much. They feel good about makingthat impulse buy on the item they didn’t really need. It satisfies a hunger deepinside the human psyche to get back to your youthful former self and bespontaneous. I’m not a psychologist but there are common sense patterns of behavior that you will discover the more you work with people.

This isn’t new or secret information, but if you didn’t know this by now, consider yourself informed!

People buy predominantly on emotion. Statistics show that people buy 65% of the time based solely on emotion and not logic. That is why features don’t sell.No one cares that there is 375mg of omega 3’s in the cold pressed organic acaiberry pulp in your product. What they care about is that omega 3’s may helpprevent Alzheimer’s and lower your blood pressure. And maybe not even that.They may just care that it is good for them somehow. That simple. Don’t focuson the features, focus on the benefits.




“Is” “Gets” and “Does”

Do briefly touch on what your product or service “is” as an introduction and moveon to the next two points quickly:

•

What do they get from using your product? (gives you more energy)

• What does your product do for them? (makes you healthier)

• How will your product solve a specific problem for them? (high bloodpressure)

Your job is to build up their imagination by not saying too much or revealing toomuch. You want to tap into their sense of:

• Curiosity

• Intrigue

• Hope

Notice these are all emotions. You can’t understand these through logicallythinking about them. If you do this you will get much fewer “well let me thinkabout it” responses.

I don’t include the emotion of Fear here because personally I don’t want to

associate myself with a usually negative emotion. Fear is definitely one of themore powerful emotions to tap into (notice I don’t use the phrase “play on” or “play with” as again I feel those are manipulative or negative associations) andagain works well in sales, but I have an ethic that I like to stick to in my businessand that is personal.

When tapping into emotions you should always understand exactly what you aredoing. You can guide their emotions to the happy place you are taking them to.PLEASE understand the difference between guiding people to your intendedresult and being manipulative. There is a big difference. The difference is intent.Always position yourself with good intentions. You will always do better in the

long run if you are respectful of others and don’t manipulate for self-servingpurposes.




Remember the quote from Zig Ziglar in the second Chapter. The more peopleyou help the greater your wealth will be. Manipulating people has no place inbusiness. At least not in my business and I recommend you think carefully everystep along the way in yours.

Marketing: What Sales Are Not

Most people get confused and don’t know the difference between sales andmarketing. I like to call it marketing and sales based on the progression of whatcome first. Don’t put the chicken before the egg.

Marketing is an assessment of your marketplace. You provide an assessment of who your target market is and what it is they need. I have a process that Ipersonally go through to develop this understanding more fully for other marketing efforts but for the network marketing industry I focus on looking for people who are looking for me.

Note how different this strategy is from what the typical company training will tellyou!

You don’t just go out randomly asking people if they are interested in your opportunity. You target people who are already looking for an opportunity or help

with their business. Again remember the motto of helping as many people asyou can.

The more profoundly you can help people, the more successful you will be.

The more people you help, the more profound your success will be.




Chapter 6

Taking It To The Next Level

In order to really succeed you must have the attitude and I have shared minewith you on how I run my business. It has worked well for me, but everyone isdifferent.

You have to take what I have outlined here, incorporate it into your ownperception of the world, let your personality process it and in some cases unlearnwhat others in this industry have told you. Then you can let your own personalitycome through in everything you do.

Your personality will be smarter. It will be more focused on achieving your goal.It will be positive.

Your attitude and knowledge will get you pretty far in life, but your skills are whatwill take you to the next level.

Do you think that just because you read this book and found something thatchanged the way you think about or approach your business that you can take itto the next level?

This book is full of theory. Proven theory. But really the knowledge and attitudeexpressed in this book are powerful but DO NOTHING unless enacted intomotion.

How many ebooks are there that do nothing but provide you with theory? Andthey want to sell them to you! Claiming that if you buy this book it will teach youeverything you need to know to make you a top producing rep in your business.How do they tell you to do that? By selling their book for them of course!

They really are just sales people trying to sell you into their affiliate program onhow their book or training course will change your business forever.

We are inundated with this kind of information all day, every day. People getoverwhelmed with information overload.

70% of people get through 30% of all those ebooks. If they don’t even getthrough the ebook do you think they are going to learn from the book and doanything with it?

Their information product doesn’t have the power to change anything for you.Only you can do that. But without the skills and tools to IMPLEMENT and ACTyou will never be the person all of the other people in your business look up to.




A consistent, targeted marketing plan takes skill to execute. That is where mostpeople struggle. They may be consistent but their plan of action is doomed tofailure because they don’t understand the real power that a systematic marketingapproach has over a sales approach.

What I freely offer you that is of real value is teaching you the right attitude fromleading by example and GIVING you only the good information you truly need tobuild your business foundation.

But information alone is not enough. You need the right tools and the skills touse them. This is what is missing. This is what is holding you back from takingyour business to the next level!

Using the internet and other marketing tools to help automate, track and exposethe right marketing materials to a large number of highly targeted people is thekey to your success. Don’t work harder, work smarter.

What you need is a complete system that gives you all the tools with a hands-onstep by step training course that guides you through taking action. Massiveaction that produces results. Results that go straight to your bank account!

I am offering you a peek inside my action plan with a 7 day training course thatgives you a complete overview of the system I created and shows you the stepsthat will put more people in your business in a month than you did in a year.

Don’t waste your time researching more sales books and check out my systemhere before it fills up and I have to halt enrollment (not really- just checking tomake sure you actually read this book and remembered that I try not to use thescarcity tactic!)


Invested in Your Success,

Tyler Grupe




The Power of 7 MLM Book

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Transcript of The Power of 7 MLM Book