THE POWER OF 2015-07-22¢  THE POWER OF NARRATIVE: CREATING ENTHRALLING MUSEUM EXPERIENCES...

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Transcript of THE POWER OF 2015-07-22¢  THE POWER OF NARRATIVE: CREATING ENTHRALLING MUSEUM EXPERIENCES...

  • THE POWER OF NARRATIVE: CREATING ENTHRALLING

    MUSEUM EXPERIENCES Dr J Patrick Greene OBE

    CEO, Museum Victoria

  • 1854

  • Melbourne Museum

  • Immigration Museum

  • Scienceworks

  • The Royal Exhibition Building

  • First Peoples

  • Yulendj

  • Yulendj

  • “WOMINJEKA” – Welcome

  • “WOMINJEKA” – Welcome

  • Bunjil’s Nest

  • Bunjil’s Nest

  • Bunjil’s Nest

  • WWI: Love & Sorrow

  • WWI: Love & Sorrow

  • WWI: Love & Sorrow

  • WWI: Love & Sorrow

  • WWI: Love & Sorrow

  • WWI: Love & Sorrow

  • 41%

    58%

    26%

    In WW1 In WW2 In other war

    84% have PERSONAL connection - family member in a war

    76% aware 2014 is centenary of start WW1

    before visiting

    67% NOT aware of WW1 before visit • 50% came across WW1 on visit

    • 17% heard about WW1 on arrival

    11% visited specifically for WW1

    8% visited for WW1 and museum

    97% agree made them think @

    impact of WW1 on AUS society

    91% enjoyed what they learned

    67% agree learnings useful

    +32 Net Advocacy

    Score

    DASHBOARD 003 (WW1: LOVE & SORROW)

    “Moving” (75%)

    “Distressing (but we need to hear these stories)”

    (56%)

    “Thought provoking”

    (75%)

  • WWI: Love & Sorrow

  • WWI: Love & Sorrow

  • Museum Victoria

  • The MV Experience

  • MV Apps

  • Museum Victoria