The PostNL Data Rotonde
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1 PostNL
Transcript of The PostNL Data Rotonde
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PostNL
Data central,
Customer in control Innovation and transformation in a digital world
Mario Suykerbuyk
https://www.linkedin.com/in/mariosuykerbuyk
PostNL
SME in The Netherlands 2,4 million orchids
Current value chain
Distribution center
Grower
Transport
Auction
Transport
Home & Garden
Transport
Consumer
Disrupted value chain
Transport
Consumer
Channels
Grower
Identification
Innovation and transformation
Data
Product characteristics
Packaging
Results
Higher customer experience
Margin improvement
Transparancy
Product innovations
New customers
Strategic focus
Omnichannel
solutions
Control over
networks
Transformation to
omnichannel
Data needs
Realtime
data services
High
Quality
Exchange
of data
Strategic focus
Take out barriers
by innovation
Specialised networks and services
Changing
Customers needs
Data needs
Realtime interactive
data services
Integration of
supply chains
Exchange
of data
Strategic focus
Strategic coorporations with
marketplayers
Use international standards
International
Customers
Data needs
International
data sources
Integration of
supply chains
Exchange
of data
PostNL datamanagement framework
Webservices/API
Data domains
Consumers
Business portals
E-commerce
Third party
Parcels
International
Third party
Dataplatform integration
Large customers
Consolidators
Marketing automation
Postal automation SMEs
Fulfilment automation
Plaza’s
CRM
ERP/HRM Logistic automation
Next
Data central, customer in control
Data
Data
Data
Network Supply
chain
Network
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Network
Data
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Network
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