J E R E MY O ’ C O N N E L LDES I G N A N D I L L U ST R AT I ON(503 ) 7 0 1 - 0 7 5 1 | L i t t l e f i sts .c o m | j e r o c 2 3 @ g ma i l .c o m

H E L L O ! I S IT M E YOU ’R E LO OK IN G FOR ?

This is the physical portfolio of Jeremy O’Connnell. Other wise known as me.

I live and work out of the rainy city of Portland Oregon, and when I am not

designing or Illustrating I’m most likely eating Mac and cheese. The next pages

have ten projects that I have recently worked on. They run the gamut from

hand drawn illustration, to strict grid based page layout, but all of them have

deeply thought out ideas behind them. Chances are you will find something

that interests you, and I would love to talk to you about that. I hope to hear

from you soon.

Best regards,

Jeremy O’Connell

pro j e c t s

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OL D PORT L A ND HAR DWA RE

BATCOn

ROYKSOPP

BREV ITY MAGAZ I NE

LET ME BUY YOU A DRINK

Campfire typefac e

DESIGN C ULT URE N OW

COMIC BOO K R E -DO

NAthan ’s hotdogs

PO ST ERS

PROJECT ONE :

OLD PORTLAND HARDWARE

Old Portland Hardware was a huge warehouse located on 40th and Division that was

desperately in need of a face-lift. I spent two days in the store taking in the ideas and

style that the owners wanted the store to showcase. Through creating a series of icons

and a brand new identity the store was modernized and given a crisp, clean look, while

still maintaining it’s sense of charm and quirkiness. The gear was chosen as the main

icon, for the fact that when you first walk in to the store they have large barrels filled

with gears for 50 cents. The shield and ribbon were used as a throw back to the vintage

and hard-to-find victorian style hardware and house hold amenities they use. A minimal

color pallate was used to make sure the logo could also shrink while maintaining its

look.

• Friendly

• Inviting

• Hardware

• Antiques

• Clean

• Simple

• Hardworking

• Timeless

LOGO AND L OCk up

OLD PORTLAND

ARCHITECTURAL

HARDWARE old portland hardware &arch itectural

Pri nt Materia l

PROJECT TWO : ]

BATCON

Batcon is a yearly gathering of scientists and biologists from around the world to discuss the

future of bats and why they matter to the world. The program and promotional material was

originally very hard to decipher or understand, due to the clustering of type and lack of a grid

system. I stripped the main information down to its bones, and then through the use of simpli-

fied bat silhouettes, a solid grid system, color coordination and exclusive packaging for pre-

sales, made the convention a more inclusive, exciting event for all.

• Simple

• Grid

• Bats

• Colorful

• Inclusive

• Clean

• Exciting

• Hierarchy

• Family

• Smart

• Branding

• Immediacy

B A T C O N

brand ing

MARCH 4th-6th | 2012

AT THE OREGON ZOO

FIVE DOLLARS

BATCONMARCH 4th - 6th | 2012

FIVE DOLLARS | OREGON ZOO

promot io na l k it

PROJECT three :

royksopp

An electronic band straight out of Sweden, Royksopp have been kicking out the jams for a

while now. With their new release coming up, I decided to create an album cover, poster for

a concert, collectable buttons, web ready banners, and a few other things to get the world

excited for some fresh new tunes. I went with a more illustrative style, that focused on the

emotions and themes used in the album, with a color palette that matched the music videos

that were being released at the time.

• Techno

• Human element

• New

• Fresh

• Apocalyptic

• Fire

• Ice

• Melodic

Universal branding

PROJECT FOUR :

BREV ITY MA GA Z INE

Brevity magazine is an arts and pop culture small form magazine focused on giving

recognition to lesser known artists, entertainers, and shows that may not be televi-

sion based. Though a tongue in check attitude is pervasive throughout the magazine, a

definative grid system and rhetorical elements, along with matching slugs and folios,

gives the magazine a sense of unity. Once a physical form was printed, the magazine

was transferred in to a digital format, making it I-pad accessible, and adding interac-

tive elements, to engage the reader even further.

• Friendly

• Funny

• Smart

• Pop culture

• Artistic

• Clean

• Grids

• Type style

• Timeless

• Television

• Playful

• Witty

INterior PAGES

Close up i nterior shots

PROJECT F IV E :

LET ME BUY YOU A DRINK

An experimental design project with art direction from Adam Garcia, Let Me Buy You

a Drink was a test of friendliness. The rules were simple : Go to any bar that you are

near; find a specific person and offer to buy them a drink. The only request being that

in order for them to get that drink, they have to tell you a story. The story is recorded,

transcribed, and then illustrated in clasic black and white. Once enough stories were

collected, they were all placed in a book for anyone and everyone to read. Stories ranged

from the hlarious to the tragic, and gathering them and properly illustrating and design-

ing the book was a test of patience and professionalism.

• open

• fearless

• emotions

• bars

• drinking

• fables

• strangers

• storytelling

i l lust rat i ons

PROJECT six:

campfire type fac e

Campfire typeface is a fully functioning typeface based on classic boyscout patches,

and old park signs. It is the smell of the forest. It is gentle and kind. It is the memory

of a summer camp you loved when you were little. The nights you spend staring at the

stars. Fishing with your grandfather even though you don’t catch anything. Through the

use of ribboned ends, and purposeful weight changes the typeface is given a handmade

feel, without clunkiness.

• Friendly

• Inviting

• Vintage

• Boyscouts

• Handmade

• Multipurpose

• Bears

• Ribbons

Type S pecim en s

ABCDEFGHIJKLMNOPQR S T U VW X Y Z

THANK YOU FOR BEING A FRIEND

PARK NOTICE

CAMPBEARTRAP

ESTABLISHED 1 9 2 8

The number one reason for deaths in camp-sites are bear related injuries. Also axes.

f i na l p i ec es

PROJECT SEV EN :

des ign culture now

promotional material was created for the design culture now symposium that is held in New

york. Through the use of multiple typefaces and colors I wanted to showcase the diversity of

talent that would be speaking, as well as tackle the difficult subject of really pinpointing what

design is. and making it more about the fact that if anything design is a somewhat umbrella

term used to describe a multitude of different things.

Smart

Clean

Creative

Design

Arts

Design

Pr int P i ec es

PROJECT EIGHT :

COMIC BOOK R E -DO

A test in illustative endurance, comic book re-do was a project based on the best

fifty comic books of the last one hundred years. The covers were researched and then

re-drawn by hand, by me. the reasoning behind this project came from the idea that

many people who are interested in comics, have a difficult time jumping in to the fray,

because most series have been going for hundreds of issues. It was a way for the

general public to have a simple cheat code to the best comics to bring up when you talk

with comic book nerds.

• Knowledge

• Comics

• Janky

• Illustration

• Nerds

• Public

• Interaction

Re-drawn covers

PROJECT NINE :

NATHAN ’S H OTDOGS

Every year Nathan’s Hotdogs hosts a hot dog eating contest that draws thousands of people

to Coney Island, and brings in revenue for the company. Up until a year ago there had been no

promotional material for the contest, so I decided to make my own. I wanted to highlight the old

timey fun carnival feel of being on Coney Island eating a hotdog or 400, so I used a sytem of

vintage woodcut typefaces, and a dot matrix system on the photos, to give them an offset print

style of design.

• Fun

• Funny

• Fat

• Old

• Classic

• Public

• Vintage

Carnivel

Pr int P i ec es

PROJECT TEN :

FREELANCE

Over the past few years I have been lucky enough to become friends with people that help run

multiple venues around the city of Portland. Through these people I have been given the op-

porunity to create a variety of posters to highlight various bands, events, and various random

parties. Here are a collected few.

• Music

• Funny

• Smart

• Venue

• Single Color

• Public

• Multi-color

• Cool

Pr int P i ec es