The Plaid Horse- April 2015- The Equine Business Issue

theplaidhorse.com April 2015 1

Magnolia Farms Richard Slocums Favorite Things Fit to Ride 2015 NARG Grant Recipient Julie Welles Featuring Hunters Court Buena Vista Farm Canterbury Farm Balmoral Hye PointeInside

Americas Premiere Horse Show MagazineAPRIL 2015 THE EQUINE BUSINESS ISSUE

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ENGRAVED BANGLES

Celebrate the special moments,

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Gia Rinaldi and Sancho for Bizi Bee Boutique


Aviara & Emily Smithon multiple ribbons in the

Childrens Jumper Division, WEF 2015

Rockafella & Rebecca Priceon moving up to

the 3'3 A/O, WEF 2015

Coco Chanelle & Cathy Rolfson multiple ribbons in the

Modified Jumper Division, WEF 2015

Meagan Murray riding Fidelia

at Derby Finals 2013

Rothko, Champion WEF 2015

PROUDLY OFFERED FOR SALE

Buena Vista Farm would also like to thank Colleen Holton for all of her hard work.

Pictured here on Centurio.

Big congrats also to Sharie Maloney on the purchase of Pacaro and Lisa Quinn on the purchase of Gulfstream.

For more information please contact Meagan Murray at 847-875-8112. www.buenavistaequine.com Buena Vista Farm located in the northern suburbs of Chicago

would like to congratulate

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JOHN FRENCH and CENTER COURTOwned by Hiller Farms

Champion high performanCe hunters, hits thermal Week 8Thank you John French for a successful winter circuit.

www. waldenbrookFarm.comPhoto ESI Photography

Congratulates

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Congratulations on a great start to the year!

Stella Wasserman and Benjamin ButtonsBest pony rider, HITS Thermal Week 7

Reserve Champion, Small Pony Hunters, HITS Thermal Week 8

Lesley Bulechek (310)909.3883 - Diane Dufau (310)650.7146 - Karli Postel (805)496.6057 email: [email protected] | www.crosscreekmalibu.com

CROSS CREEK FARM Malibu, California

Thank you Charles Moorcroft and Geoff Teall for such a special pony.

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STONEWALL FARM Congratulates

Cross Rails Farm on the lease of Europium

Brooke Tegtmeyer on the purchase of See You Again

Gabby Roderick on the lease of Helicon Country Rose

Donny Pritzker on the purchase of Royal Seven

Emily Elek 920-889-0028 [email protected] IXONIA, WISCONSIN

PHOTOS ANDREW RYBACK PHOTOGRAPHY & LIBBY POLLOCK


STONEWALL FARM Congratulates our current ponies and sales graduates

on a successful Queenie Productions Lake St. Louis Winter Series

Dreamsicle Multiple Large Green Pony Hunter Championships

Hidden Springs Woodstar Reserve Grand Pony Hunter

Series Champion

Always a selection of small, medium, and large greens for sale and lease. [email protected] IXONIA, WISCONSIN

PHOTOS LIBBY POLLOCK & CYNTHIA WOODS

Stonewall Last Cloud Grand Pony Hunter Series Champion

Hillcrests Lorelei Multiple Tricolors, Small Pony Hunter

Woodlands Padme Grand Green Pony Hunter

Series Champion

Top That Reserve Grand Green Pony Hunter Series Champion

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Stonewall Stratus Hillcrests Top Hat x Woodlands Flying Cloud

Large Pony Hunter

Stonewall Last Cloud Hillcrests Top Hat x Woodlands Flying Cloud

Small Pony Hunter

STONEWALL FARM Available for breedingStonewall Farms

Hillcrests Top Hat 1999 Gray Welsh Stallion, 12.1 h

GAYFIELDS VIDA BLUE X HELIKON HALO BY FARNLEY SPARKLER

Sire of model, under saddle, and over fences ribbon winners

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STUD FEE: $750 LFG

Contact Mandi Powers 228-334-2433 [email protected] IXONIA, WISCONSIN


STONEWALL FARM Available for breeding

Stonewall Hazel Red Drums Patriot x Helikon Halo

Small Pony Hunter

Stonewall Black Pearl Red Drums Patriot x Stonewall Sunflower

Small Pony Hunter

Red Drums Patriot

MYND NESTORIUS x ASGARD BRITTANIA

Pat passes his great brain, big step, and scope to his offspring.

FROZEN SEMEN AVAILABLE $500 LFG

Emily Elek 920-889-0028 [email protected] IXONIA, WISCONSIN

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Pg. 16 TPH Contributors

Pg. 18 TPH Interns

Pg. 22 Richard Slocums Horse Show Essentials

Pg. 24 Leone Equestrian Law

Pg. 26 Instagrams to Envy

Pg. 30 TPH Game Changers

Pg. 40 Pin Oak Charity Horse Show

Pg. 60 Equine Salt Therapy

Pg. 68 Julie Welles

Pg. 72 Magnolia Farm

Pg. 77 Bluesaddles.com

Pg. 83 Erynn Ballard

Pg. 86 Emotional Stress

APRIL 2015 FEATURES:

CONTACT THE PLAID HORSE:WRITE: Piper Klemm, Ph.D., 14 Mechanic Street, Canton, New York 13617

CALL: 541-905-0192

EMAIL: [email protected]

WEBSITE: theplaidhorse.com

FACEBOOK: facebook.com/theplaidhorsemag

TWITTER: twitter.com/plaidhorsemag @plaidhorsemag

INSTAGRAM: instagram.com/theplaidhorsemag @theplaidhorsemag

PINTEREST: pinterest.com/theplaidhorse

ON THE COVER: MAGNOLIA FARMS SAVANNAH STUART, JILLIAN STUART, & MIKAYLA STUART.

EDITORS NOTE

As we gathered all of the wonderful stories for this issue and learned about how incredible some equine business people truly are, I was struck over and over by the importance of being bold. Owning a business is mildly terrifying at best successful entrepreneurs stare that fear down and make big decisions, move forward, and focus on building themselves regardless of external factors. They go to new horse shows, meet new people, and give the next generation a leg up in the business they put themselves out there, all without a guarantee of success. As the hunter/jumper world becomes more attentive to the importance of the mental game in riding, it benefits us all to apply those principles to a healthy and successful approach to the business surrounding equestrian sport. So, go forth and be bold! Take risks!

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TPH CONTRIBUTORS

RICHARD SLOCUM, of Orange County, California, is an R rated judge who runs Longwood, a successful Hunter/Jumper training operation with his businesss partner David Bustillos.

ARMAND LEONE, of Glen Rock, NJ, is Founding Partner at Leone Equestrian Law and provides legal services and consultation to equestrian professionals. He has prior service as a Member of U.S. Nations Cup Showjumping and FEI World Cup Finals Teams, and is currently a Member of the FEI Tribunal.

ROBIN KLEMM, PH.D., of Portland, OR, retired as Director of the Austin Family Business Program and the holder of the AE Coleman Chair in Family Business at Oregon State University. She now devotes much of her time to supporting the success of women entrepreneurs.

CARLY WEILMINSTER, of Baltimore, MD, is an Account Assistant at Jennifer Wood Media, Inc. with a degree in Communications from Boston College. An eventer at heart, she can always be found trying to explain why her 8-year-old chestnut OTTB is oddly named Blue.

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JORDAN COBB, 13, of Austin, TX, is an eighth grader. She currently shows on the AA circuit in hunters and equitation. @kj_behind_the_camera

TPH INTERNS

EMMA DUBINSKY, 15, of St. Louis, MO, is a Sophomore at John Burroughs School. She currently competes in the equitation and jumpers on her horse Wonderland. @emma_dubs

MARGOT HIRSCH, 17, of PalmBeach Gardens, FL, is a Juniorat The Benjamin School andcurrently shows in the ChildrensHunters in Wellington.@margot_lynne_hirsch

KERRY WHITE, Kerry White, 18, of Richmond, RI, graduated high school and is now pursuing a career in photography. She works at Hunter Ridge riding school in Rhode Island and enjoys grooming and taking pictures at horse shows! She plans to one day be a professional photographer! @kerrywhitephotography

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PHOTO KATE HOULIHAN.

Richard Slocums Favorite ThingsRichard Slocum is an R rated judge who runs Longwood, a successful Orange County, CA Hunter/Jumper training operation, with his businesss partner David Bustillos. Slocums outgoing personality and wide-brimmed straw hat make him easy to spot in a crowd, and hes often the center of attention around the show grounds. While his schedule looks like that of the typical A circuit trainer long days spent training out in the sun Slocum appreciates lifes little luxuries and finds time to indulge where he can. Here he shares some of his favorite things

Gucci belts and shoes preppy and timeless with an equestrian element.

Ice cream!

Red meat and wedge salad (with extra dressing)

Hermes Cologne

My dream vacation... any warm destination

on the beach but there must be a pool!

A perfect day off... would entail eating, eating, and eating more, as well as a nice leisurely drive.

If I could have any horse in my barn... there is a whole string of them that I would love! I will take Lucy Daviss former equitation horse Patrick, I will also have Scott Stewart and Betsee Parkers A Million Reasons, and I would like Georgina Bloombergs great jumper Juvina.

Retrouv Nutrient Face Serum, from Jami Morse Heideggers new skincare line.


Morganville, NJ 07751 732-591-9600 www.BayMarFarms.com

Hunters Jumpers Equitation

2015 Rated Regional II Shows: All USEF, M&S, NJPHA, NJHSA, NAL

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After the Sale: Heartburn or Afterglow?BY ARMAND LEONE The excitement of a horse purchase rests on the dreams and hopes of a new horse and rider coming together and embarking on a new adventure. When the fit is right and the horse can perform as intended, a warm afterglow is shared by buyer and seller. When the fit isnt right or the horse goes lame, relationships deteriorate quickly. Although litigation was never contemplated, the potential for a buyer feeling duped and the seller being sued exists. When dealing with horses anything can go wrong, from an unanticipated injury, exacerbation of a pre-existing condition, development of a new illness, or incompatibility of horse and rider, just to name a few. There are ways to lessen a claim of non-disclosure and fraud against a seller. There are also ways to maximize a buyers chance of satisfaction with the horse. Here are guidelines that can help to maximize the promise and minimize the risk of disappointment leading litigation:

If there is something important to the transaction, write it down in the bill of sale or lease. For instance, if a lease will be voidable and partly refundable if lameness results from a known pre-existing injury, write it into the lease. Otherwise, later it may be assumed that the price paid reflected risk of that injury recurring. If a horse is being sold as is, clarify in the bill of sale what that means. The purchase terms become embodied in a bill of sale which commemorates the completion of the sales transaction, with the buyer getting the horse and the seller getting money and/or other horses. Sales from industry professionals to amateurs without a trainer are set-ups for controversy. If selling to an amateur who lacks a trainer, reflect that fact by writing it into the bill of sale. Anything of potential importance to the deal should be documented.

Never overlook the assistance of a qualified trainer to help you in selecting a horse if you are an amateur. It may sound obvious, but it requires saying. The fit between horse and rider does not instantly snap into place. Most often there is a learning and coming together period after a purchase. Trainers manage riders transitions to new horses, as well as horses to new riders. Good ingredients must be properly mixed. Be aware that the USEF, USHJA, USEA and other

affiliate organizations have certified trainer designations to help with ensuring safety on the field and increasing financial transparency. Engaging a qualified trainer to advise in horse selection and to train the new pair maximizes

PHOTO ANDREW RYBACK PHOTOGRAPHY.


a successful purchase.Always consider getting a pre-purchase exam

commensurate with the purchase. A pre-purchase exam can be advantageous to both buyer and seller. The exam can alert a potential buyer to undisclosed and unknown medical conditions that may be problematic. A pre-purchase exam can also protect the seller from claims of undisclosed risks. If a buyer decides not to perform a vet exam to save costs because of familiarity with seller or otherwise, insert that in the bill of sale. One can even write that the seller permitted the buyer to perform a pre-purchase exam with a vet of their choosing, and that the buyer elected to purchase the horse without a veterinarian examination. Remember, pre-purchase exam is not a guarantee of future health or performance. It gives you an evaluation whether the horse has a greater future health risk than normal.

Get fresh veterinarian eyes to examine the horse. Most commonly, buyers use their current veterinarian to perform the pre-purchase examination, but often, horses are bought and sold within the same barn. A veterinarian without prior experience treating and evaluating the horse may offer the most unbiased evaluation of the horse. Sellers should identify the horses existing veterinarian and offer the buyer to select a vet of their own choosing. If concerns still exist on the horses health after review of records and a pre-purchase vet exam, ask for permission to speak with the horses current veterinarian. The pre-purchase examination, combined with the perspective of the existing veterinarian familiar with horses health history, provides optimal disclosure and helps to prevent regret.

If you can arrange a trial period with the horse, do it. Trying a horse before acquiring ownership may sound obvious, but for a host of reasons, some purchases are made without doing so. A seller may sometimes offer a trial period, a buyer may ask for a trial period, and sometimes informal opportunities for buyers to try horses may arise. Depending upon the sellers familiarity with the prospective purchaser, the seller may offer a trial for a finite period at the buyers barn, offer for the buyer to return to sellers barn to try the horse again, or offer to take the horse to another facility to

be tried. Issues related to non-refundable deposits and/or insurance against injury during a trial period may arise and need to be addressed. If a trial period of some sort was performed or offered and rejected, specify all details in the bill of sale. Doing so may protect the seller against future claims ranging from horse and rider incompatibility to that of pressuring the buyer into a quick purchase.

Be realistic. There is substantial risk in buying any new horse, These guidelines can help to lessen the inherent risks of disappointment over a purchase and the cost of litigation after a sale when things dont work out as planned.

Armand Leone, of Glen Rock, NJ, is Founding Partner at Leone Equestrian Law and provides legal services and consultation to equestrian professionals. An experienced member of the horse sport community, he brings more than a decade of legal expertise to the industry he loves. His extensive background includes prior service as a Member of U.S. Nations Cup Showjumping and FEI World Cup Finals Teams, Director on the Board of USEF, Vice President of International High and Performance of USEF and currently a Member of the FEI Tribunal.

Have questions or need legal help with your next horse transaction? Leone Equestrian Law is available for consultation at 201.444.6444 or [email protected].

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USHJA Horsemanship Quiz Challenge Practice Quiz

Enroll for HQC at http://www.ushja.org/ programs/youth/HQC_home.aspx

1. How many beats are in a canter a. 1 b. 2 c. 3 d. 42. The hunter/jumper industry considers a horse to be at least 14.1 hands tall. True or False3. When applied to the sole of the hoof, Pam helps reduce snow build up making movement easier for the horse. True or False4. Which of the following is NOT a body clip? a. Full Body b. Canine c. Trace d. StripEmail your answers in to [email protected] by May 1, 2015 and one winner will be randomly selected from the correct entries to win a Plaid Horse prize pack!

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It is always refreshing to see new people winning in this sport. ~ Nick Haness, Owner & Trainer,

Hunterbrook Farms

Nick Haness and Ecole Lathrops Banderas in the High Performance Hunters. PHOTO HOLLY CASNER.


I feel so lucky that every day I get to do what I really love. Whether it's riding hunters or jumpers. I get to ride and spend my life with horses. ~ERYNN BALLARD

Erynn Ballard, Trainer, Looking Back Farm, at her farm in Wellington, Florida. PHOTO HILLARY OSWALD.

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We felt the industry lacked a store that focused on styling equestrians of all ages in but mostly out of the ring. ~BIZI FERGUSON

Bizi Ferguson, owner Bizi Bee Boutique LLC. PHOTO VICKY FERGUSON.


betterbowsbypaige.com

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Calendar of Horse Show Live Streams

Photographs are the perfect tool to display your passion, promote your business, teach your students, or even showcase a sale horse. Weve put together packages that fit exhibitors needs and budgets. On a personal note, as a photographer and a horse owner, I understand the value of a great photograph and Im thankful that I can make a positive impact in the equine industry. Andrew Ryback,

Owner & Head Photographer, Andrew Ryback Photography

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CHARLOTTE COOK, 3, AND DEVIN ROSEBOOM

GETTING READY FOR LEADLINE AT BLENHEIM EQUISPORTS

(SAN JUAN CAPISTRANO, CALIFORNIA).

I have made lifelong friends in this sport and it is my hope that my daughter Charlotte will have the same good fortune. KATIE COOK,

Amateur Rider


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This sport will always put you in a position to doubt yourself. It will test your limits every ride. Even the best riders will lose the majority of the time in the ring, but if you are willing to put in the work, seek help when you need it, and keep going until you get it right, I couldnt recommend a greater career. ANDRES RODRIGUEZ


The Venezuelan Show Jumper at his farm in Wellington. PHOTO HILLARY OSWALD.

36 THE PLAID HORSEThe more young riders we teach to train young horses, the better our sport will become. Emily Elek, Owner,

Stonewall Farm

We have made it easy for our clients to apply for insurance, renew existing policies, and pay bills with our online application process and invoicing, and we have allowed customers the ability to do this from pretty much anywhere; horse shows, at the farm, or sitting at home on their couch! We never lose sight of what keeps our ship afloat, our clients! BRENDAN TETREAULT

Brendan is Agency Owner and Head Agent, HorseWorks Insurance Specialists

PHOTO ADAM HILL.


30 UNDER 30

Jersey Boy won the $25,000 USHJA International Hunter Derby at the Pin Oak Charity Horse Show (Katy, Texas) with Jen Alfano. PHOTO JORDAN COBB.

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Research the venue and visualize yourself there: Luckily it is easy to research specific horse shows on YouTube or Facebook so you can get a great idea of what to expect before you arrive. For example, once you find some classes in a division similar to yours on YouTube, give yourself virtual practice by drawing out one or two courses and then visualize yourself riding your specific course plan as if you were there. Smart observation: Once you arrive, be sure to give yourself some time to watch the rings. Instead of focusing on your competitors, pay attention to how you will handle, and help your horse handle, the things you see. Things like: the dimensions of

the warm-up rings, the environment around the show rings and the back gate areas. Plan solutions to any specific challenges you notice based on your needs and your horses routine so you avoid being caught off-guard as much as possible. Take your favorites with you: At a new show you never know if they will have your favorite staples. It is very comforting to have your preferred oatmeal, protein bars, tea, or bedtime snack packed and available with you in your hotel room or your backpack at the show. Music playlists are another great tool for creating your mood and attitude for the day, wearing headphones in order to listen your best-loved songs can help you find your comfort

Mental Preparation Tips for a New Horse Show Venue

Preparing for a New Horse ShowBy Tonya Johnston, MA It doesnt matter how long you have been riding and competing, arriving at a new horse show venue is always exciting! Recently I had the good fortune of traveling for the first

time to the fantastic Pin Oak Charity Horse Show for one day, to ride in one class, in Katy, Texas. Since I help riders become mentally prepared to show, it was a great opportunity to practice what I teach specifically how to support yourself when you are heading into a completely new setting.

WATCHING AND VISUALIZING A COURSE BEFORE RIDING AT THE PIN OAK CHARITY HORSE SHOW IN MARCH (KATY, TEXAS).


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The Thoroughbred Sandsablaze made history in the 1970s, capturing the AHSA Medal Finals and winning at the grand prix level in less than one year with his young owner/rider, Buddy Brown.

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zone anywhere you compete. Spend quality time with your horse: The special bond you have with your horse and the talents you share as a team are things that travel with you anywhere in the world. Spend some low-key, quiet time with your horse to feel grounded and refresh your belief in your capabilities together. If you are riding an unfamiliar horse at a school-based competition, you can still mentally review your strengths and talents to remind yourself that they come with you onto any horse you draw that day.

So, if youre going to a horse show thats new to you like IEA National Finals, IHSA or NCEA Championships, or a big summer circuit, have fun and prepare to bring your best to the ring!

Tonya Johnston, MA, is an equestrian mental skills coach with a masters degree in sport psychology. Tonyas Inside Your Ride: Mental Skills for Being Happy and Successful with Your Horse is available on Amazon.com. Tonya works with clients and offers clinics all over the country. Connect with Tonya, visit www.TonyaJohnston.com or call 510.418.3664.

JOHNSTON AND

TRAINER NED GLYNN

AFTER WINNING

THE ARIAT ADULT

MEDAL AT THE PIN

OAK CHARITY HORSE

SHOW 2015.

40 THE PLAID HORSE

3. 5.4.

The Pin Oak Charity Horse Show1. 2.

Katy, Texas. 1. Mindy Coretz & Don Ramiro in the Adult Amateur Hunter 18-35. 3, 6 & 10. Jersey Boy and Jen Alfano. 4, 7, & 9. Hope Glynn. 5. Ashley Kyle & Suits You in the Adult Amateur 18-35. 8. Andy Kocher and White Lightning in the USHJA International Hunter Derby. 11. Rebecca Odom and Everest. PHOTOS AMY CORETZ.

6.


7. 8.

9. 10.

11.

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Fit to Ride: Strength TrainingBY KIM HARRIES

Whether you prefer to workout in the gym, at home, or one-on-one with a trainer, the benefits of strength training can be experienced in the saddle and in our every day lives, making every move seem more effortless as your strength increases. As a personal trainer and horse trainer I have seen the benefits of strength training firsthand in clients ranging from young riders to older athletes wanting to increase their edge. In addition to being stronger and enjoying more endurance and pain-free living, your toned up muscles will look great and burn calories long after you have finished your workout for the day. Weight training builds muscle, which causes your metabolism to increase, burning more calories throughout the day. The main thing I hear from my clients who begin a strength training program is how much more energy they have. We all try to pack a ton of things into our days. We work, we ride, we horse show, and oh yeah theres family time too! You will find that strength training will help with several facets of your life including your riding. Increased endurance in the saddle might be the first benefit that you will notice. How many times have your legs given out during the Tuesday flat lesson? Does your trainer pick a random day here and there to take your stirrups off of your saddle? Fear the equitation ring no more! Adding strength training to your workouts will give you the confidence to move up to that next lesson group or medal class. Increased abdominal and back strength is an extremely important foundation in riding. Maintaining proper posture and alignment to remain in balance with your horse both on the flat and over fences will make for smooth rounds, no mater what arena you are in. A strong back will make that two point effortless and your sitting trot a winner in the work-offs. Long, strong legs that can wrap around your horse and keep the weight in your heels, benefit us in being able to squeeze just hard enough to keep the canter stride supported, and then when needed, add pressure for that extended canter or long distance to the jump. Dont forget about the arms and upper body. Soft and quiet hands start with a strong shoulder girdle, and help to create a stable place for the arms to start. Some common questions; What time of day is best to strength train? How many days a week is most beneficial? Like anything else in life, consistency is key. When my clients ask me these questions I tell them the most important

thing is to plan their workout at a time that it easily fits into their day. My moms with young kids workout right after they drop the kids off at school, they get ready for the gym before they put the kiddos in the car, then they are already out and about, its easy to head right to the gym. If you work 8-5 ask yourself when your best time of day is, are you a morning person? If getting up 45 minutes earlier to get out the door to the gym and make that 6 am class is appealing to you, or at least sounds do-able, give it a try. Benefits of morning workouts include increased energy throughout the day, and leave your evenings for winding down. If you prefer evening workouts, they can be a wonderful way to alleviate stress from the day and may enable you to sleep better at night. The single most important thing is consistency, pick something that works for you and that fits easily into your day. Working out three days a week works best for most people. Three days of strength training, coupled with riding and the rest of our busy lives, still leaves us with enough time to enjoy the journey, as we get stronger along the way. All the best in Health, Kim Harries.


Photos from Beth Allens Livewell Fitness Studio in Clarksdale, MS (www.livewellclarksdale.com).

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Peter Pletcher and Cupid in the USHJA International Hunter Derby at the Pin Oak Charity Horse Show. PHOTO JORDAN COBB.

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3. 6.4. 5.

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Equine Salt Spas Revolutionary Respiratory Treatment Gaining Popularity in Wellington

All-natural salt remedies have been used to treat respiratory congestion and inflammation for years, but the equine industry has never fully utilized their benefits. Sofia Benke and the Benke family, creators of The Salt Cave brand based in London, own and operate numerous successful salt therapy clinics and cater to a slew of loyal clientele. They are now bringing their business to the equine industry to help equine athletes of all disciplines.

Salt is a natural anti-inflammatory, making it the perfect treatment for horses suffering from respiratory congestion or infection. Salt therapy not only helps to clear and strengthen airways, but improves performance by restoring lung function through increased and efficient oxygenation. Horses will immediately begin to breathe, rest, and perform better. Most clients begin to see results after just a single session.

The benefits of salt therapy are not limited to respiratory issues, but can also help the healing and removal of nagging skin rashes, infections, and fungus. Salt removes bacteria from infected areas making it a simple solution to many common problems in daily horse maintenance.


Equine Salt Spas leading sales representative, Cay Young, commented on the effectiveness of the treatment, Its hard for horses coming from the North to adjust to the Florida heat and humidity and a lot of times that is when you see the skin conditions begin to pop up. The treatment helps to clear those areas quickly and the healing process with the treatment is so much faster than anything else Ive ever seen.

A specially-outfitted trailer allows the Equine Salt Spa team to travel to appointments and work with any type of scheduling need. We can go to barns, show grounds, wherever our clients need us to be, we can be there, said Benke. The state-of-the-art trailer system is equipped with two air conditioners, soothing music, and most importantly, the Equine Breeze Tonic Pro, a patented piece of medical equipment used to distribute the micronized salt throughout the trailer.

What may seem to be a complicated treatment is actually very simple. Once a horse

is loaded on the trailer, they passively inhale salt particles during the 30-minute session. The team recommends treatment 2-3 times a week for 6-8 weeks for optimum results. The Equine Breeze Tonic Pro is available for lease to clients wishing to administer treatment in their own personal barns or on the road at competitions. The all-natural treatment is safe to use for horses competing at USEF and FEI levels.

With the likes of Russell Rodriguez, Ecuadorian show-jumper, and Cesar Parra, U.S. dressage team member, regularly using treatment, Benke hopes to see more from the industry, regardless of discipline, try the treatment to witness the benefits for themselves. Its important for people to know that this treatment is out there and available to their horses. Its a great way to improve performance efficiently and is completely non-invasive, she said.

For more information on Equine Salt Spa, please visit www.equinesaltspa.com.

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Emma Green & Viva Las Vegas show at Country Heir in the 3'3''. PHOTO MARK GREEN.


Are you planning to show your horse at an event, or even to organize a horse show of your own? Are you trying to find the right stallion Romeo for your mare Juliet? What youre starting is a project, and whether big or small it pays to take a structured approach. The few minutes spent considering some up-front questions can mean the difference between the satisfaction of success or the depths of disappointment. And the questions are as simple as what, when, why, who, and how.

What does it look like when its right? Picture yourself in the future both short- and long-term when the project will be finished. Where are you? What are you doing, wearing, seeing, experiencing? With whom? Is it a picture you like? Much of your happiness will be determined by how closely expectations resemble reality, so getting them right is one key to success.

When will this project be complete? Nows the time to get out the calendar. Set the end date, so the intermediate steps can be plotted.

Why do this? Is the purpose for business? Pleasure? Both? Who/what will be affected? Who are they by name or description? Two legs or four? In what ways will they benefit or be inconvenienced?

What is the scope of this project? What will it include? And just as important, what wont it include?

Who will help? Every venture requires a team. Even emotional support counts. By name and role, who will make up the team and what will be the contribution of each? Will they be available and open to helping? (Be sure to ask.)

What can change or go wrong? This is one of the most important questions and the one most often forgotten. Examining assumptions and identifying what might go wrong, or what might occur as an unexpected (not necessarily bad) consequence, can lead to contingency planning that can help ensure success.

What is the budget? What will the costs be? Will there also be revenue? Will the end product be worth the investment of money and time?

How will the project progress? Once the plan is in place and theres agreement from team about all of the above, its time to implement. Youre the leader, so youll need to manage the details. Be sure to praise team members and give them credit for meeting their commitments and helping to reach the goal.

Plan Ahead! by Tresa Eyres

[email protected]@eyresconsulting.com415.564.5763

Are you considering a new saddle, a new trainer, or a new horse?

Regardless of the venture, the right questions are:

Celebrate! Even if your project doesnt turn out exactly as planned, youre smarter and more experienced. Rejoice in the lessons learned, and get back on the horse.

Tresa Eyres is a San Francisco-based learning and development consultant. She is co-developer of SNAPP the simple, repeatable, and sustainable five-step process to making the right things happen in business and life. She is the co-author of three business books. She devotes the majority of her time and expertise to helping people reach their career and life goals.

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Gardnertown Farm "A", March 2015 (Newburgh, New York). PHOTOS PIPER KLEMM.

theplaidhorse.com April 2015 65 art as gesture

EMELYN SHEA is a Philadelphia artist who is well known for her paintings of horses. Shea discovered her love of horses at a young age and has been riding ever since. Her parents claimed that she was inseparable from her drawings and all she talked about were her favorite four-legged friends! Following her talents, Shea graduated from Skidmore College in 2010 with a degree in Studio Art. While attending Skidmore, Shea was able to perfect her eye and explore the various mediums in which her horses were able to exist, or not. She went on to graduate studies in Florence, Italy at Studio Art Centers International with a double concentration in Painting and Photography. Sheas graduate work was more abstract and personal. It focused on using the horse as a way to talk about the self-portrait and concentrated more on developing surface rather than refining the subject. Upon returning home to Radnor Hunt horse country, it didnt take long for Shea to start painting horses again and applying all she had learned abroad. In the past year, Shea has started to explore the subjects of ballerinas and dancers in addition to her horses as she sees their motions to be identical. Her work is described as gestural and powerful. Being naturally drawn to color, Shea has a bold palette and isnt afraid to push the limits. She finds inspiration from Impressionist masters such as Paul Czanne and Italian Renaissance artists like Leonardo Da Vinci. Shea captures motion through line variation and correct form. She has shown through out the country, most recently in the internationally-acclaimed Art Prize Festival in Grand Rapids, Michigan

and at JAM Gallery, a contemporary fine art gallery in Malvern, Pennsylvania. Shea has been featured in Upcoming Artist Galas and has shown solo in Center City, Philadelphia. Shea enjoys painting from life as well as from her own photographs. She is still an avid rider and horse owner having taken an interest in off the track thoroughbreds. I paint horses that I have rescued, she states, It helps me stay connected to their souls even after they are sold. Shea currently works primarily in oil and watercolor but has also has worked extensively in ink, mixed media, bronze, steel, and charcoal. She is available for commission but also has finished pieces for sale from her portfolio. www.emmyshea.com [email protected] blog: www.emelyns.com

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BY ROBIN KLEMM, PH.D. In a family business, the worlds of work and family are intertwined. You have control over your destiny; reap the fruits of your labor, and best of all, you work every day with the ones you love and trust. This article shows how family values, pride, closeness, and commitment can be an extremely powerful resource in the business world. These sources of baked-in family business competitive power where there is more at stake than just the business can be important keys to business success.

Family businesses are defined as having two or more members of a family with ownership control spouses, in-laws, siblings, and cousins or the family business has been (or intends to be) passed down to the next generation. For example, SmartPak is a husband and wife team, Briar Field Farm is a sibling team, breeder Stal Wilten is in its

2nd generation, and saddle-makers Passier is in its 5th generation and Herms in its 6th generation of family owners.

In comparing family businesses to other businesses, family businesses are more profitable, have some of the best work environments, and people in these businesses enjoy a greater level of satisfaction than most of the workforce. Family members have more opportunity and responsibility sooner in their careers and women have greater access to the executive suite than their contemporaries in the general work force. HERE ARE SIX AREAS OF COMPETITIVE ADVANTAGE THAT ARE UNIQUE TO FAMILY BUSINESSES:

FAMILY REPUTATION. The pride of ownership comes with a dogged responsibility to keep the family/company/product gleaming and unsullied. The family business name is a kept promise to the customer and the community.

EFFICIENT COMMUNICATIONS. Family members have a shared history and sense of identity. Communication of values, goals, and plans are part of a family ethos before each member ever enters the business. Oftentimes, family members have a special shorthand language, can finish each others sentences, can share information quickly, anticipate issues, and get things done efficiently.

WILLINGNESS TO SACRIFICE. When the company needs all-hands-on-deck, families will do whatever is necessary to insure success in the face of any challenge. Family business owners have incentives to innovate, to work late, and to do what needs to be done. They know the importance of getting the job done right.

TRUST. With family members there is a mutual respect and a history of keeping your word, built throughout a lifetime. Family members have a loyalty that is exercised daily both in and out of

Family Business: Baked-in Competitive Power

1

2

3

4Every day you work with people you love and trust in a business that matters to you. ~ Dennis Jaffe, Ph.D.

TAYLOR FLURY (BELOW) AND HER FAMILY RUN ALIBOO FARM

IN MINOOKA, ILLINOIS. PHOTO EMMA DUBINSKY.


business. The result is a highly trusting, deeply bonded, and effective work team. There is no worry that family members will leave to work for a competitor and take company secrets and customer base with them.

COMMITMENT AND LONG TERM VISION. Family business owners are in it for the long haul, not tweaking business to meet the next quarters earnings reports. The caring, respect, and commitment are passed on to employees, creating a loyalty unimaginable in other businesses. Family businesses assist and support employees in grief, loss, and pain. Additionally, family businesses invest patient capital in new ideas and opportunities. They are willing to wait even years to realize rewards.

SKILLS AND KNOWLEDGE ACROSS GENERATIONS. The next generation of family business owners hones their knowledge at the dinner table with every nights conversation. From an early age the helpers in the family business gain a familiarity and an understanding of the business. The younger generation brings new insights such as social media savvy and computer literacy into the business. In my years teaching Family Business at the college level, it was always a joy to see how well family businesses had prepared their next generation for success both in business and life.

These competitive advantages are available to family businesses, but they will not work to your advantage without care and feeding. Each advantage is powerful if it is well supported.

There are hundreds of great books to help your family business maximize its baked-in competitive power. If you are seeking greater harmony within your family and more success in your business, I recommend Working with the Ones You Love by Dennis Jaffe, Ph.D. for starters.

[email protected]

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6

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Julie Welles: Recipient of

$15,000 NARG Riders Grant

BY CAT ALLEN


On February 17th, 2015, the North America Riders Group (NARG) held its fifth annual meeting. Each year, they award one $15,000 grant to a rider designed to enable a rider dedicated to the sport of show jumping, an opportunity to achieve levels of performance they otherwise may not have been able to attain (NARG). This year, the winner of the award went to Julie Welles, a name that you have most likely heard if you are familiar with Big Eq. It is a true honor to win the NARG Riders Grant. I applaud the work NARG does to improve our sport in North American, and thank the Southern-Heathcott family for making the grant possible, states Welles.

Julie Welles grew up in West Simsbury, Connecticut. She candidly explains that her career began by taking any and all catch rides that were offered to her, and explains that catch riding is what helped her tremendously as a junior the skills she learned from it translated into her professional career. The toughest time in my riding career so far was the transition from a junior rider to a professional rider. It is an adjustment to go from the top of the ladder as a junior back to the bottom of the ladder as a young professional. I overcame my struggles by working hard and making the most of any and all opportunities that came my way! said Welles.

She currently rides at North Run for Missy Clark and John Brennan. Her dedication to the sport of show jumping showed through her plethora of wins in the ring as a junior, including winning the 2005 USEF Jumping Talent Search Finals-East and the WIHS Equitation finals. She has ridden under top professionals of the sport, including Missy Clark and John Brennan, and

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Olympians Lauren Hough, Laura Kraut, and Nick Skelton. Welles dedication and success in the sport have aided in the sales of young jumper prospects and she only continues to show success in the jumper ring.

Her advice to other riders? Work extremely hard at all times and make the most of any rides that you are given!


PHOTOS ADAM HILL.

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Horsemanship, Entrepreneurship, and Philanthropy

PHOTO BETHANY UNWIN.


Magnolia Farms, started in 2011, is the bright future of the our equine industry. It is not the story of a horse family who knew the path it is the story of three sisters who organically fell in love with horses and braved the unknown of the industry. It is a success story, the success thats built when people genuinely want whats best for their horses, learn more every year, and slowly grow a sustainable section of the equestrian economy. It is the greatest model we could hope for in the sport, and a model that could make our world a better place if all would learn from it.

In 2007, the Stuarts moved to Rancho Santa Fe, California, with their three daughters Savanah, Mikalya, and Jillian. Savanah already had the horse bug and Mikalya quickly joined her after the move. Then-five-year-old Jillian started taking one lesson a week. Then three lessons a week. Then on their own horses and ponies instead of school horses.

By 2009, the horse show life had taken hold of the entire family and they started searching for a ranch where horses could be at home. Training with Alicia Saxton at

Oceancrest Farms, they moved from the county circuit to the A circuit and began to invest in quality animals, built a barn, an arena, grass turn outs, and fences. Magnolia Farms was created.

The Stuarts then hired trainer Ashley Cedillos, a young professional who serves as a combination of professional, mentor, coach, and friend. With her team approach and a serious-in-the-ring, fun-outside-the-ring mentality, success for one is success for all.

All three sisters take their education seriously, attending brick and mortar schools and focusing on their studies. Jillian and Mikayla attend the Grauer School, which has small classes and emphasizes learning by discovery and engagement with material. They work with their teachers to keep up with any school they miss for horse shows.

Savanah, in her Freshman year at University of San Diego, has been transitioning to college life. Since I am so close, I have been wanting to do all of the same shows and not give any of them up. Ashley and I work on scheduling so that I can keep up as much as possible. Im so glad I decided to stay close to home for college riding is my pure happiness outlet. I need it it is worth all of the time management required, says Savanah.

Along with her college schedule and the start of competing as an amateur, Savanah is also starting fresh in the jumper ring. Her new horse Check Point is her first jumper and they just did the Adult Jumpers together for the first time

Magnolia Farms Builds a Bright Future for the Equine Industry

SAVANAH AND HANDSEL AT BLENHEIM EQUISPORTS IN SAN JUAN CAPISTRANO, CALIFORNIA.

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PHOTO BETHANY UNWIN.


the last week of Thermal. In her last junior year, Savanah clinched the WCHR

National Childrens Hunter Championship on Andover, a six year old horse she had been training for two years.

Mikayla recently took over the ride on Andover and looks forward to putting a solid year of 3'6" mileage on the young horse as well as continuing her success with Verdana. I think that it is much more important to have your horse be healthy than to chase points. Points are a good bonus to riding and showing, but I think horsemanship is something a lot of people look past. I would like to bring it back to that, says Mikayla.

Jillian is just coming off a lauded pony career and starting the equitation and medals in 2015. Moving to the Childrens Horses last year and horses full time this year, Jillians goals include qualifying for as many medal finals as she can her first year in the equitation ring.

As a main catch rider for ponies in California, she has ridden for many trainers and experienced many shows and ponies. I dont really get nervous, but I do want to please who Im riding for, so I make sure I know what the trainer wants in the ring. Even if I dont win, Im doing

exactly what the trainer wants the pony prepared for, says Jillian.

While the sisters have help for feeding and mucking, they do all of the barn work themselves together on Sunday as well as the grooming, blanketing, and the care of their horses throughout the week.

After the success of their first entrepreneurial project Ballerina Bows (see inset), Savanah, Mikayla, and Jillian started working together on the groundwork for their future equine businesses. To start branding, they developed logos and selected the face of their business with a new Equitex set-up, @Magnolia.Farms Instagram,

JILLIAN AND CENTURION IN THE ASPCA MACLAY AT HITS THERMAL, 2015.

MIKAYLA AND VERDANA IN THE JUNIOR HUNTERS.

and designed an advertising campaign that speaks to their core values: professionalism and quality.

One new project this year is breeding Mikaylas junior hunter Verdana via surrogate. The three girls are partnering in on the foal, who is

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Magnolia Farms Show Highlights2014 WCHR National Champion, Childrens Hunter Savanah Stuart

USEF Zone 10: Champion, Childrens Hunter Handsel/Savanah Stuart

Champion, Medium Pony Hunter Anisette/ Jillian Stuart

4th, Childrens Hunter Andover/Savanah Stuart 5th, Equitation 14 & Under Jillian Stuart

2013 USEF Zone 10: Champion, Large Junior 15 & Under Verdana/Mikalya Stuart

4th, Small Junior 16 - 17 Handsel/Savanah Stuart

Horses of Magnolia FarmsHunters: Verdana 2005 Holsteiner (Cessano II, Riva II) Handsel 2006 Hanoverian (For Edition, Pride & Promise)

Andover 2008 Oldenburg (Quarterback, Urania)Equitation: Centurion 2007 Holsteiner (Cormint, Nora III)Jumper: Check Point 2004 Warmblood

Below, left to right: Mikayla, an 11th grader at the Grauer School, Jillian is in the 8th grade at Grauer, trainer Ashley Cedillos, and Savanah, a Freshman at University of San Diego on a merit scholarship, studying business and economics.

sired by Crown Affair and expected in Spring of 2016. Magnolia Farms also hosts an annual party during

the Ranch and Coast Show in Del Mar that honors the University of California, Davis School of Veterinary Medicine and Center for Equine Health. This annual event bridges researchers at the University to competitors of the horse show world to focus studies on the day-to-day needs of performance sport horses.

As for their futures, I definitely want to ride professionally, says Jillian. Mikayla is looking forward to art school and thinking of studying interior design. Savanah found an unexpected passion in college economics. I love figuring out how each market works. I want to start my own sale barn after college one that innovates the market and focuses on transparency. A business that really benefits the buyers and helps the market transition to be more open to really make sure horses are picked for clients based on the partnership.

This is what happens when you educate girls to be part of the process, part of the training, part of the business, part of the decisions they shine.

PHOTOS BETHANY UNWIN.


Ballerina Bows Ballerina Bows was started by Jillian, Mikayla, and Savanah

Stuart in 2013, named after Jillians beloved pony Prima Ballerina. Savanah is the CEO and CFO. She keeps track of all of the inventory and completes the monthly budget.

Mikayla, the creative one, designed the logo, webstore, and handles all printed materials and product design. Jillian, who has all of the contacts in the pony ring handles social media and sales management.

When the three girls couldnt find bows they liked at a horse show, they decided to pursue making their own. Analyzing bows Jillian had, they determined the basics and through trial and error, developed their bow making craft to set the standard for elaborate

Ballerina Bows are available at:Marys Tack and Feed Equ Lifestyle Boutique Calabassas Saddlery Valencia Saddlery Stirrup Cup Carousel Tack Quail Hollow Tack Hadfields Champion Saddlery Foxwood Saddlery JODS Outdoor Outfitters Exceptional Equestrian

Order online: ballerina-bows.myshopify.com

Follow Ballerina Bows on Instagram! @ballerinabows

and beautiful bows around the country.Their first retail sale went to Marys Tack and Feed in Del Mar,

California, who purchased 12 bows, while the girls sold to family and friends and took boxes to horse shows. Realizing the potential for success, they made Ballerina Bows a real business with an online store and fueled by a wildly popular Instagram account.

To date, Ballerina Bows has sold over 1,500 bows and they can be found in tack stores all over the US and Canada, as well as prizes for competitions including the Middleburg Classic Charity Show and the Oregon High Desert Classic.

As profits came in, the girls started to focus on the charitable aspect of the business they created. Saving Horses, Inc., a local horse rescue in California, received a portion of every bow sale to help saving and healing abused or neglected horses. Ballerina Bows also has an annual breast cancer awareness bow in October, whose proceeds go to the Susan G. Komen Foundation.

In February, Ballerina Bows helped a horse named Romeo get

a much-needed eye surgery. He had been left with a fly mask on for months and this caused a tumor to grow over his eye. The eye still worked, but the Giddings Rescue could not afford the surgery on their own. With Ballerina Bows help, Romeo can now see without the tumor.

Ballerina Bows has also made bows for soccer teams, powder puff football teams, breast cancer awareness walk teams, and school spirit organizations, as well as individual bows for charity events in support of their school and the Girls Rising Program.

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Culver Academy IEA Show: Culver, Indiana3.1.

4. 5.

6.

1. Hannah Eddlemon. 2. Tayor Breyman. 3. Color Guard. 4. Platinum Farm IEA Team. 5. Ashley Herndobler. 6. View from above. 7. Ryan Phillips. PHOTOS ANDREW RYBACK PHOTOGRAPHY.

2.

7.


Bluesaddles.com was launched in the spring of 2014 to meet the demand for high quality, affordable used saddles. Katy Baldini and Dina Mazzola, owners and founders, recognized that while all riders wished for the level of performance and comfort offered by high end saddles, not all riders necessarily had the budget for a new saddle. Purchasing a used saddle offers riders a significant discount, usually 30-60% of the original price. Even a saddle a year or two old can be priced at a significant discount when compared to buying new.

Early on they decided they were only going to carry brands that they would personally would ride in, or in Dinas case, recommend for her hunter/jumper clientele. They wanted to sell brands they used, understood, and could stand behind. This led them to specializing primarily in the French brands of saddles, including CWD, Antares, Devoucoux, Butet, Delgrange, Luc Childeric, LApogee, and Voltaire.

Generally speaking there are 2 types of customers at bluesaddles.com. The first is the rider who knows exactly what they want. The second type of customer knows they want something high quality, but are frequently unsure what size they need. Those riders are encouraged to ride in some saddles and try to get a feel for the brand they like, and then Katy will work with them based on body proportions, personal preferences, and their level and type of riding. Once the rider is figured out, the horse is assessed to make sure the paneling configuration and tree will work for that horse.

In addition to fitting advice, bluesaddles.com offers a 14-day Love Your Saddle Guarantee on each saddle, ensuring every horse and rider gets the best possible saddle to meet their needs. Excellent customer service enables them to guide clients through what can be the daunting task of saddle shopping.

Both Katy and Dina grew up deeply connected to the equestrian lifestyle. Katy grew up in Massachusetts and riding and showing was a way of life as a junior rider. After college she spent several years managing a large show barn, and working in tack shops. Currently she is currently an avid amateur hunter rider and competes with her horses Say When and Keepsake.

Dina grew up working and riding at the local sales barn in Canada, eventually achieving success through the Grand Prix level before going back to school and working for a top consulting company for a number of years. After her return to the industry she worked and rode professionally for several top hunter and equitation barns before opening Fair Harbour Farm with her business partner, Tricia Concannon. Dina is also a USEF Hunter and Hunt Seat Equitation judge.

A New Saddle or a Bluesaddle?

Top: Dina, left, and Katy, right. Center: Dina and Fantasia Rouge. Bottom: Katy and Say When. PHOTO MORGAN WAITE PHOTOGRAPHY.

BLUESADDLES CAN BE FOUND

ON FACEBOOK (BLUESADDLES),

INSTAGRAM (@BLUESADDLES_ )

AND ON TWITTER (@BLUESADDLES).

THEY CAN BE CONTACTED THROUGH

ANY OF THE SOCIAL MEDIA LINKS,

DIRECTLY BY EMAILING SALES@

BLUESADDLES.COM OR BY

CALLING 617-710-4106.

80 THE PLAID HORSE

After Million Dollar Grand Prix finishes in the last few years including 2nd, 3rd, 4th, & 5th; Charlie Jayne captured his first $350,000 check with Chill R Z in the Great American Insurance $1 Million Dollar Grand Prix of HITS Ocala in March. PHOTO DOMINIQUE GONZALEZ.


Artist Frances Marino was born in Buffalo, New York and in 1974 moved to Boulder, Colorado to live in the wide open spaces. In 2005, after drawing and watercolor classes at Front Range Community College, she studied pastel at the Colorado Art Academy and that quickly became her

Not a Cloud in the Skyfavorite medium. In 2008 she expanded into abstracts and took a class with artist Gwen Fox, thus evolving into acrylics, which are her medium of choice today.

Best known as an equine artist, Marino says she finds beauty in all things and tends to paint whatever moves her: Someone once told me that I will never be famous because my art is without a certain style and people will not be able to recognize my art. Being famous is not my goal. My goal is to create pieces that people would love to hang on their walls. So I paint what moves me and I never know how a painting will turn out until I am finished. But then, I cant say a painting is ever finished or just abandoned for the moment.

Marinos Not a Cloud in the Sky, of an abstract horse herd, was a unanimous choice by the horse show selection committee. It was painted in 2014 and came about almost as a surprise to the artist: This painting started as an abstract. I was having a hard time trying to figure out what to do with it and said to myself, Dammit, youre a equine artist, puts some horses in this, and thats how it happened.

The original 30" x 40" acrylic on canvas wrap painting, Not a Cloud in the Sky, is available for $2,500, as well as on iPhone and Galaxy phone cases ($40), throw pillows ($47), greeting cards ($7.45) and prints from $94 - $110. See Frances website at frances-marino.artistwebsites.com. Learn more about the IHSA and follow results of the IHSA National Championships at www.IHSAinc.com.

NOT A CLOUD IN THE SKY BY FRANCES MARINO NAMED COVER ART FOR 2015

INTERCOLLEGIATE HORSE SHOW ASSOCIATION NATIONAL CHAMPIONSHIPS

WEST SPRINGFIELD, MA (MARCH 5, 2015)

The 2015 Intercollegiate Horse Show Association (IHSA) National

Championships have selected Not a Cloud in the Sky, by artist

Frances Marino, as cover art for the official 2015 show program.

The 42nd annual IHSA National Championships are April 30 thru

May 3 at the Eastern States Exposition in West Springfield, MA.

82 THE PLAID HORSE

SHOWPARK.COM | 949.443.1841

Photo By McCool | Equestrisol Ad Design

VICTORY IS SOSWEET

b l e n h e i m e q u i s p o r t s

SAN JUAN CAPISTRANO, CA | DEL MAR, CA | LAS VEGAS, NV


Hard Work + Dedication = Success AN INTERVIEW WITH CATHY GEITNER, CO-OWNER OF DFG STABLES by TPH Intern Morgan Bullock

Cathy Geitner has been riding horses ever since she was a little girl. She grew up on a farm and now successfully runs DFG Stables with her husband, Daniel Geitner. DFG Stables is based out of Aiken, SC and travels to shows up and down the East Coast. Cathy majored in Equine Business at St. Andrews University, and is a testament to the hard work and dedication required to operate a full service show and training facility.

Q: What advice would you give to someone aspiring to own an equine business?

A: You should do your research. Make sure you know the market in your area and adjust your business plan accordingly. Of course knowledge of horses and training is a given for opening an equine business, but people dont realize the all the other aspects of it. Insurance, taxes, local regulations, etc. all need to be researched.

Q: What is your favorite part of owning an equine business?

A: I love being in control of my life. I get to make my own hours and I get to work outside with the horses and clients every day. Daniel and I have combined our hobby and our job, so we get to do what we love every day.

Q: Are their downfalls to the equine business?

A: Working with live animals can be unpredictable. Owning the business means the buck stops with me. The horses needs come first which means we work 365 days a year. When a horse is sick it can mean we have to stay up all night. Its also important to take care of my employees, which often means we are the ones working late or on holidays.

84 THE PLAID HORSE

ALLYSON HALL recently left the corporate world to begin the next chapter of her life as an entrepreneur. Her new venture, Huntley Equestrian, aims to outfit riders of all ages in quality pieces that they enjoy wearing each day. Hall lives a very full life. Aside from building her new brand, she and her family own a boarding facility, ride and compete, and travel often. The consummate small business superwoman, Hall affirms our belief that a life spent around the barn instills drive, creativity, and a solid work ethic!

I grew up on Wilmington Island, Georgia, near Savannah. Next door to our house was a picture-perfect cedar shake barn. I saw my first pony there as a small child and have been riding ever since. From local horse shows to competing at the National Horse Show in New York City as an adult, horses have been a constant source of joy in my life. I worked for a Fortune 50 company for fifteen years, but still owned and showed horses.

In 2005, we built Towne Hall Farm near our home in Amelia Island, Florida as a commercial boarding facility. Being around horse owners every day, I hear what riders want and what is lack-ing in the market.

My husband owns an international business and I

have often traveled with him to Europe and Asia. These trips opened my eyes to what can be made in various countries. During each trip, I would devote some time to finding the best suppliers for each equestrian product type. When I decided to leave my corporate job and start Huntley Equestrian, I had good factory contacts in place. It took three years from the design phase to the production phase of our first collection.

When my daughter starting riding and competing at age five, I became interested in the chil-drens market. I quickly realized that there was room to put some fun and fashion in to childrens riding apparel. We use vibrant colors, embroidery, and playful horse-related themes in our chil-drens line, Daisy Clipper.

Huntley Equestrian is not only the name of our company, it is the name of our adult line of leather goods, accessories, and riding apparel. My thought

in creating the Huntley line was to cover everyday riding needs and to be more fashion-forward in our womens riding apparel. The equestrian lifestyle has always been the way Ive lived, even though I wore a business suit five days a week for fifteen

years. I wanted to create a brand that the rider could comfortably ride in and still look stylish outside of the barn.

With our leather goods, the focus is on fit and finish. We are very particular about which leather works best for each product. The correct leather must be chosen in order to be durable enough for the intended use but soft enough to accept a high stitch count. For example, we use Sedgwick leather from England for our bridles but

Small Business Spotlight: Huntley Equestrian


EquiFUSE is using cutting edge technology to create an equine skin care line dedicated to results. Inspired by lifelong equestrians, it is our belief that superior shine is not an option, but a result of quality products. Serious

horse care. Superior shine.

www.equifuse.com/dealers

Brazilian leather for our half-chaps. We currently offer a range of bridles and reins, half chaps and paddock boots.

As a rider, mother, and farm owner, I think about the rider from head to toe. What does a rider need for everyday riding? What products can I create that let individuals embody the equestrian lifestyle they love?

I started with pants, boots, belts, and half-chaps. During my travels I found unique fabrics and incorporated them in to our riding apparel lines. This resulted in such items as multicolor polka dot riding shirts for children, sequinned riding pants for adults, and the perfect equine-themed tapestry overnight bag.

The most important aspect of the HE and DC collections is for the rider to be able to enjoy every product every day. I wanted to create high-quality brands, but I also wanted everyone to be able to afford them. The intersection between high quality and affordability is a hard one to find, but I think we located it.

We are currently in the process of launching our e-commerce web site. All of our items will be available on HuntleyEquestrian.com. The site will contain videos of our products as well as general horse knowledge videos. Also, the site will allow our customers to leave product reviews to let us and other customers know what they think of our products and customer service.

86 THE PLAID HORSE

BY CATHY PENROD

Two articles ago we reviewed social stress and how the impact of those around us can affect our performance, this month it is all about our emotions.

Emotional stress involves how well our needs and desires are being met by what were doing, how excited and enthusiastic we are about doing it, and whether we have the emotional control to be able to choose how to respond, instead of react, to any given situation.

The opportunities to learn to control our emotions occur frequently in our riding. When looking at the various aspects of our life, relationships, schooling, and competing, we will find that in nearly every case, our emotional reactions are due to our interpretations of what is happening around us.

Sometimes, we make interpretations that lead us to be upset with something thats happened or something that someone has done or said. Something has pushed our buttons," and the reaction is met with negativity, instead of choosing a different way to respond. The key thing to remember is that when our energy is focused on our upset, theres less of it available to use in our performance.

Its important to recognize that someone, or even our horse, only can push a button that already exists. So if were riding and are known on how well we can perfect our distance, rhythm or movement and someone says something derogatory about our riding skills, were

Emotional Stress Responding Instead of Reactinglikely going to laugh it off. But, if we are struggling with our ride, we might take the comment personally and get very upset by the remark. That remark only pushes a button if the button already exists within us. In other words, if we doubt our ability in some area and someone (or a result of our action) reinforces that belief, our button gets pushed. If the button is something our horse does, as in spooking in the same corner even though they have been by it at least 100 times and we respond by assuming it will continue to happen, the energy we emit to our horse is that there truly is a monster waiting to attack, and since there is success of a button pushed, the result can be a negative reaction and our frustration builds.

When the button is pushed, you become "emotionally hijacked" and your performance suffers.

So how do we learn to respond objectively instead of taking things personally and reacting emotionally? First stop and take a deep breath. Ask some questions am I acting appropriately? What else may really be going on here? What did I take it to mean (about me)? What is my button?

Then, knowing this, lets ask ourselves how we would like to handle the situation should it come up again, or what we could do differently the next time.

Happy riding! Cathy

CANDICE KING AND KISMET 50 IN THE $75,000 ADIRONDACK GRAND PRIX IN LAKE PLACID, NEW YORK. PHOTO ADAM HILL.


THRIVE BOARD MEMBERS KATE ANDERSON, MARC GROCK AND SUSIE SALADINO

Thrive Animal Rescue, Founded by Cece Bloum. Thrive is a non-profit animal rescue organization committed to pulling dogs from high risk shelters and placing them in loving homes. Please follow us on Facebook: www.facebook.com/ThriveAnimalRescue and Instagram @thriveanimalrescue

THRIVE BOARD MEMBERS KATE ANDERSON, MARC GROCK AND SUSIE SALADINO

Thrive Animal Rescue, founded by CeCe Bloum, is a non-profit animal rescue organization committed to pulling dogs from high risk shelters and placing them in loving homes. Please follow us on Facebook: www.facebook.com/ThriveAnimalRescue and Instagram @thriveanimalrescue

Red Bucket Equine Rescue is a non-profit organization committed to saving, rehabilitating, and turning around the lives of slaughter-bound, abused, and abandoned horses.

TO DONATE OR APPLY TO ADOPT PLEASE VISIT www.RedBucketRescue.org

RESCUE STARTS WITH YOUR HELP

Finbar today

Finbar before

Cathy Penrod is a certified professional Performance Specialist with 34 years of knowledge of the equestrian world and has more than 19 years of leadership, mentoring and coaching experience. Cathy specializes in helping riders break through internal barriers, conquer nerves, and take their performance to the next level using customized programs such as The Spur Factor Process and COR.E Performance Dynamics. FindoutmoreaboutCathyandEquiCoachat:[email protected]

88 THE PLAID HORSE

Riverbank Farm Dalton, Massachusetts

2015 WNEPHA Horse Shows:

June 21 September 27

For detailed information about TASS membership policies, schedules, classes and more, visit www.thoroughbredalliance.org or contact Fran Burns 410 340 7676 [email protected]

2015 Thoroughbred Alliance Show Series

APR 25-26 TB Heritage, Spotsylvania, VaMAY 2-3 BEST TB Show, PGEC, Upper Marlboro, MdMAY 3 TB Horse Show Association, KY Horse Park, Lexington, KyMAY 9 Tranquillity Manor TB Show, Monkton, MdMAY 30 MidAtlantic Horse Rescue All TB Show, Bel Air, MdJUNE 7 Loch Moy TB Show, Adamstown, MdJUNE 20-21 TB Celebration, Lexington, VaJULY 11 Totally TB, Pimlico Racetrack, Baltimore, MdJULY 12 Country Hill TB Show, Westminster, MdJULY 26 Washington County Horse Council TB Show, Boonsboro MdAUG 9 Lytles Otasaga Farm TB Show, Dickerson MdAUG 13 Howard County Fair TB Show, West Friendship, MdSEPT 2 MD State Fair TB Show, Timonium, MdSEPT 5-6 TB Celebration, Lexington, VaSEPT 19 Round 2 TB Show, Bucks County Horse Park, Ottsville, PaOCT 10-11 TB Heritage Show, Spotsylvania, VaOCT 24-25 TB Celebration, Lexington, VaNOV 1 TASS Finale, McDonogh School, Owings Mills, Md

St. Lawrence SUMMER

HORSE SHOW SERIES

April 18 May 16 June 20 September 13 FINALS October 3

The St. Lawrence Summer Horse Show Series is a hunter/jumper show series held at St. Lawrence University in Canton, New York it includes classes for lead line, beginner equitation, beginner hunter, short stirrup and long stirrup. Classes progress in ability from special hunters to training jumpers. The Finals in October offer a modified class schedule and include Hunter Derbies, Equitation Challenge and Mini-Prix final.

For those who choose to be a member of the show series, points are awarded and tallied and year-end awards are given out at the Finals.

For more information visit www.leaguelineup.com/sluss

or call Mary Dreuding 315 239 5300

90 THE PLAID HORSE

APPAREL

Integrity Linens, Inc. 1-800-647-4708 Beautifully crafted, American-made custom horse and dog clothing, tack room draperies, trunk covers, matching accessories, logos and embroidery. www.integritylinens.com

HAY/FEED/PET/BARN SUPPLIES

Hemlock Hill Farm 732-842-5270 260 Phalanx Rd., Colts Neck NJ 07722 Hay, feed, shavings, horse & pet supplies Delivery available We carry Purina, Pennfield, and Semican.

HORSE & PONY SALES

Summit Sport Horses, Ltd. 908-806-0615 Ilona S. English, owner/breeder Ringoes, NJ 08551 Oldenburg sport horses German and ISR sport ponies Videos & photos available.

INSURANCE

Frys Equine Insurance 800-842-9021 One of the oldest equine insurance agencies in the US ~ Well be here when you need us www.FrysEquineInsurance.com

Kay Cassell Equine Insurance 800-230-8384 Cell: 423-612-6970 Representing Great American Insurance Company www.kaycassell.com

Southwest Ranches Insurance Agency 954-331-8133 Direct: 954-275-1366 1560 Sawgrass Corporate Park, 4th Floor, Sunrise, FL, USA 33323 [email protected] www.southwestranchesinsurance.com

STABLES/BOARDING/TRAINING

Country Lee Farm 845-354-0133 103 Laden Town Rd., Pomona, NY 10970 Am. Riding Instructors top 50 instructor Jumpers, Equitation, & Dressage Boarding, lessons, sales, showing, & training [email protected] www.countryleefarm.com

Gardnertown Farm 845-564-6658 Fax: 845-566-4261 822 Gardnertown Farm Rd. Newburg, NY 12550 Full service boarding, USEF rated shows, schooling shows, H/J, indoor arena polo. www.gardnertownfarm.com

Heathman Farm 267-253-7754 Thea Stinnett, trainer/owner 6677 Upper York Rd., New Hope, PA 18938 Specializing in hunters, jumpers, and equitation Lessons, boarding & sales.

On Course Riding Academy 973-875-8780 Katie Moriarty, 210 Beaver Run Rd., Lafayette, NJ 07848 Hunters, Jumpers, & Equitation Lessons, showing & sales Quality boarding facility. www.oncourseriding.com

TACK SHOPS/PRODUCTS

The Boot & Bridle 609-624-3054 Fax: 609-624-0633 2300 Rte. 9 North, Clermont, NJ 08210 Competitively-priced English riding apparel, show clothing, sportswear, tack & supplies Mon.- Sat. 10:30-5:30 www.thebootandbridle.com

Toolbooth Saddle Shop 888-615-3473 PJ Janssen www.tollboothsaddle.equiteampro.com www.Facebook.com/tollboothsaddle www.pinterest.com/tollboothsaddle www.t

The Plaid Horse- April 2015- The Equine Business Issue

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