The Place to Build Cars,

It Ends in “A,”

and it is not China or India…

Thomas R. Kurfess, Ph.D., P.E.Professor and BMW Chair of Manufacturing

Department of Mechanical Engineeringand

Director of the Campbell Graduate Engineering CenterClemson University –

International Center for Automotive ResearchClemson, South Carolina USA

by

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Talk Outline

The Market CU-ICAR and Our Role The Graduate Engineering Center Economic Impact The People The Need The Future

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The Market

World Population 6.6 Billion (July 2007)

265 Nations 82% Literacy Rate Gross World Product

(GDP): $46.77 Trillion GDP per capita: $10,200 Labor Force 3 Billion

– Agriculture 40.1%

– Industry 20.8%

– Services 39%

Unemployment Rate 30%

Cars Sold– World Wide 43 million

– Cars Sold in US 7.7 million

– Cars Sold in China 3.83 million

New Car Market $1.5 Trillion.

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Introduction to Clemson University

A Land-grant University Founded in 1889

– Focus on Agriculture and Engineering

– Tradition of Economic Transformation in Agriculture, Textiles, Ceramics, Chemicals

Technically Oriented Public Research University

– 17,000 Graduate and Undergraduate Students

– $180 Million in Research Expenditures

– Strength in Engineering, Architecture, Agriculture, Entrepreneurship and Communication

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Linking Engineering Emphasis Areas

Advanced Materials Automotive and Transportation Technology Biotechnology and Biomedical Sciences Information and Communication Technology Sustainable Environment

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Unparalleled Accessto the Market Place

More than 1,000 automotive assemblers and suppliers within a day’s drive of Greenville

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CU – ICAR Campus

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CU – ICAR Neighborhood 1

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The Carroll A. Campbell Jr. Graduate Engineering Center

An 90,000 sq. ft. building Systems Integration

Research Activities– Passenger Vehicles

– Heavy Vehicles

Graduate Program in Automotive Engineering

– Industry focused

– Interdisciplinary

Facilities– Full vehicle testing

– Engine/powertrain testing

– Faculty, student, staff offices

– Industry partner offices

– Conference facilities

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Problems that We Face

What we teach to a student:

8

1lim

8x x

The student’s response to a quiz question:

5

1lim

5x x

5

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MTS 7-Post Road Simulator in Environmental Chamber

4-channel road simulator with modal testing and controls

+/- 35 kN actuator force 250 mm max displacement 3.5 m/s max velocity -40 ºC to + 85ºC 10% to 90% humidity

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Research Rubric

Chair in Manufacturing

Chair inSystem Integration

Chair in Product Design & Development

Chair inVehicle Electronics

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The Impact

Emissions Safety Energy Manufacturing

Chair in Manufacturing

Chair inSystem Integration

Chair in Product Design & Development

Chair inVehicle Electronics

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SC and European Economic Impact

Between 1992 and 2002 Created 37,800 jobs Invested almost $13 billion 37 companies located in SC

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Economic Impact (May 2002) in SC

Source: Economic Impact Study conducted by University of South Carolina’sDarla Moore School of Business, May

2002

Over 16,000 jobs created from BMW– 4,327 at Plant Spartanburg

– Over 12,000 jobs in support positions (suppliers, etc.)

$4.1 billion annual contribution to SC economy– SC receives $27.6 million in revenue

– 4 Upstate counties receive $2.4 million additional revenue

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Electronics

Vehicles– Past

– Present

– Future

Major areas for electronics– Onboard control

– Safety

– Infotainment

1930s commercial introduction of the fitted car radio came in the from the Galvin Manuf. Corporation.

1952 Blaupunkt became the first maker to offer FM receivers

1970’s Compact Cassette Wins the war with 8 track for automobiles

1965 Ford Motor Company introduced dealer-installed 8-track players as an option on most models

1990’s Compact Disk Wins the war with tapes for automobiles

2003Manufacturers offer a car radio capable of CD, MP3, XM satellite radio and AM/FM playback

History of Car Media – It is Accelerating!

1997Mercedes offers GPS

1996GM offers Emergency services and system monitoring

2002Honda Odyssey factory installed DVD player

What Next?

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What’s Next?

GPS, RADIO, Wireless internet, Cell Phone integration… 3-D Navigation (Google, NVidia, Volkswagen) Car to Car LAN Car to Infrastructure LAN Reconfigurability

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The Future for the Car

Performance– Fuel economy

– Emissions

– Safety

– Handling

Infotainment Security (a virus?) Haptics – driver feedback Systems integration Policy

– Safety systems (e.g., airbags, tire pressure sensors)

– Responsibility

The “Camera” scenario

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The Future – It Ends in “A”

Education at all levels South Carolina

– Jobs – too many?

The Southeastern U.S. The United States of America

– Automotive

– Manufacturing

The World

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The Future – Our Responsibility

Educational / Academic leadership Industrial leadership Government leadership

– Federal

– Regional

– State

– Local