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Transcript of The Perspective
SEPTEMBER, 2011
The Perspective
Inside this issue:
Culnyt
Culyug
2
3
Orientation week
@ IMT
4
Concepto-exe 6
Tomorrow to
fresh woods and
new pastures
7
What it takes to
be a winner—
Deepika Jindal
8
Ancient
Astronaut
Theory
10
IMT gives new
academic direc-
tion —Dr.
Surinder Batra
Guiding the way :
Dr.Brigid Milner
12
14
Culyug- A Night to Rediscover Fun
“We are all
pretty lucky to
see talented
artists in IMT-
G year after
year, this year
being no
different “
Page 3
People feel it is tough to expect students from B-Schools to indulge in
events related to pure entertainment of the masses but tell that to a stu-
dent of IMT-Ghaziabad and he will quick to point that the entertainment
never stops here at IMT. ‗We work hard but party harder‘ is a well-used
tagline around here and is applied with good reason. The proof of this was
seen with good measure in Culyug the first cultural event of the brand
new academic year organized solely by the junior members of the cultural
committee. The event slated to start at 9.30 pm eventually started an hour late but the
excitement in the air was visible, people thronged the amphitheatre ex-
pecting a night of some serious fun. The event took some time to warm-
up but it was up and running soon after. First thing on the agenda was the
junior band of IMT-G and their introduction to the seniors and the juniors.
I must say we are all pretty lucky to see talented artists in IMT-G year af-
ter year, this year being no different; the song ‗Naagin‘ played with a twist
was the highlight of the performance. The opening showcase was a great
start to the night. Impromptu saw various groups from the different sections of the junior
batch compete in an event where innovation and street smart thinking was
the norm. Each group performed well but the ever eager crowd was easily
drawn into the main arena each time their group participated hogging
most of the limelight. Seeing the enthusiasm assured us that we were in
IMT-G. After this round three teams were shortlisted and were supposed
to give a performance on some pre-selected themes. The eventual triumph
of Section-B did not dampen the spirits of anybody in the crowd; all of us
knew that it was our talent that was on showcase here. Brilliant concept and excellent execution are some of the words that
come to my mind for the next event ‗Flushtration‘. Bringing people out of
their bathrooms to reveal their true abilities was a fine idea but the imple-
mentation was even better. People came from the most unexpected quar-
ters and sang from their hearts on a theme that was handed to them on
the stage itself, a proper impromptu actually. The hidden capacities in each
of us are really remarkable and all of us should try to bring this out once in
a while and events like CulYug help in doing that. Dedication songs were played in between the main events, although most
of them were for fun some songs were dedicated with intent. The audi-
ence appreciated all of them, many people also got some painful birthday
bumps out in the arena, but the overall atmosphere was still jovial. Finally no cultural event at IMT-G ends without a DJ spinning out some
party numbers. We should appreciate DJ-Daga for all the fun we experi-
enced in the arena. The entire batch needed this dose of fun badly going
into quizzes and presentations and endless case discussions we all redis-
covered the fun inside us all. Truly amazing phenomena and a night to re-
member; the cultural committee or the Culcom as they say has really
raised the bar and we expect much more from them in the forthcoming
Page 5
Orientation week @ IMT
“To catch the
reader's
attention,
place an
interesting
sentence or
quote from the
story here.”
I had heard the phrase ―IMT never sleeps‖ and at the end of my orientation
week here at IMT I actually understand why. Life here is totally different from
what most of us would have experienced till now. And right from the Director‘s
address to the Culnyt, the experience has been awesome to say the least.
The week started with the Director’s address to the new batch. It set the ex-
pectations in terms of the DNA, blood group and the attire expected from us at
IMT in the upcoming 2 years. Throughout the week there were sessions where
the IMT alumni addressed the new batch and shared with us their unusual yet
valuable experiences. It was really special listening to these people, their experi-
ences and their achievements. A poignant pride overcame me as the thought that
they were at one time a part of this institute too, flipped into my mind and
stayed. Then the thought that such interactions were indeed lessons. They
taught us, in subtle ways, what IMT seeks to inculcate in us. The magnitude of
the responsibility was a little overwhelming for me.
The presentations by the various clubs and committees made their mark next.
It‘s really encouraging for a fresher to see that everything here is managed by
students and that really makes IMT what it is. We got an insight of every aspect
that goes to make IMT. I wanted even more to be a part of this institute and
then I realized I was already there. And it was truly amazing to see how each and
everything was handled by the Student Affairs Council. Hats off to everyone in
the council for having made this first week as smooth as it could possibly get.
A new introduction in this year‘s orientation programme was the “Art of Liv-
ing” sessions. I believe that quiet a lot of people would have been apprehensive
about the authenticity of such a program including me. But at the end of the last
session I really feel that this is one of the best things that have happened to me
in my life. Art of Living didn‘t teach us anything that we did not know already.
Yet, it actually taught us was to implement all those things. The question that
arose in my mind was, ‗Why did I have to wait for such a course to realize what
it taught, when I had it in me all along?‖ I guess I am among those people who do
need a push in their lives every once in a while.
There could not have been a better end to this week than the Cultural Night
(although by the time it ended it was almost morning). It was the time for the
junior batch to showcase their talent in front of their batch and the seniors.
There were some really good performances. Adding to the fun, we had a DJ to-
wards the end. Mad dancing followed. An onlooker would have never guessed
some of the dancers had slept very little in five days. Their fatigue vanished into
thin air as they moved their bodies to the music.
Next week is a new beginning. I don‘t think anyone from the 2011-2013 batch
will ever forget the last few days. It was like living an entirely different life over
the past week. This Orientation Week packed layers of unforgettable memories
for me, for us.
Page 6 The Perspective
Ideate. Generate. Dominate - Concepto-exe
oncepto.exe- the name says it all! Build a concept; execute it. The event is organized by E
Cell at IMT-G with a view to promote entrepreneurial spirit among the students. It is as an inter-section competition where every section has to work as a composite business unit.
The teams take care of every aspect of the business starting from the inception of the idea
to the marketing, operations and logistics of the finished product or service. All the teams
have a five day window to sell their products and/or services within the premises of IMT-G.
The emphasis is on innovative ideas which can provide end-products that can aid the stu-
dents of the campus in leading a more comfortable life during their stay at IMT. The event is
also seen as a major team building exercise as it gives students of the fresh batch an oppor-
tunity to know each other better.
Some of the concepts that were presented this year included ‗Delivering‘, a doorstep deliv-
ery service for daily-use items, roses and even breakfast in the morning; ‗Alfresco‘, providing
services of homemade chocolates; ‗Dhandha Pvt. Ltd.‘, providing a gamut of services includ-ing healthy food items and ‗Begane Gabbar‘s Ltd.‘, providing midnight services for tea and
coffee delivery as well as facilities for pest control and cooler services in students‘ rooms. At the end of each business day, the teams provide the daily transaction records along with
the cash earned. After the implementation of their ideas for five days, the teams present
their ideas for evaluation before the judges elaborating on their implementation and market-
ing strategy, finances and the sustainability of their ideas in future. The team which is able to
fulfil the Concepto.exe mantra of ‗Ideate. Generate. Dominate‘ in its true sense stands out
as the winner!
Page 7
Tomorrow to fresh woods and new pastures
“I could almost
imagine the shouts,
the laughter, the
busy frenzy, the
vitality and
enthusiasm that
the place would
exude when filled
with students. It is
like the place has
taken on an entity
and energy of its
own”
Standing at the end of one voyage, and at the beginning of a new journey, this
interim period is the time filled with tremendous trepidations, jubilations and
expectations. The simultaneity of emotions that pass through the heart every
moment are difficult to identify and describe together without reflecting on the
myriad experiences that accentuate these sensations. Like all enduring relationships, it has been rather a turbulent journey with re-
spect to IMT so far. The personal interview was an intense roller coaster ride. I
distinctly remember trembling in my shoes even before I went into the interview
room as the two individuals who had been in before me had come out red,
trembling, dazed, sweaty, disoriented and almost in tears. In the midst of a som-
ber and serious discussion about the merits and demerits of teamwork and lead-
ership, one panel member abruptly cut me short and asked ‗So when was the
last time you cried?‘ Imagine such a bolt out of the blue! I almost blurted out
―I‘m about ready to burst into tears now!‖ and it was all I could do to salvage the
interview from turning into a total wreck (which, however, it eventually did). I
remember waiting with bated breath for the results and the glorious elation and
triumphant gratitude of prayers being answered as the second list welcomed me
to IMT. The next phase, which is in continuum, has perhaps been my favorite so far- the
chance to interact with peers and seniors who have come forward and extended
help and encouragement. All this to ensure that the transition into the B-school
experience becomes as smooth and as seamless as is possible without actually
detracting from the essence and curious quality of IMT which leaves us wanting
for more. As they say: ‗IMT aao…khud jaan jao…‘ In the midst of all this exhilaration and anticipation, I had the opportunity to visit
the IMT campus once. As I stood in the middle of an empty room in one of the
girls‘ hostels, I could almost imagine the shouts, the laughter, the busy frenzy, the
vitality and enthusiasm that the place would exude when filled with students. It is
like the place has taken on an entity and energy of its own, inspired by those
who inhabit it, assimilating the life that throbs through its passages, lobbies,
rooms, fields and canteens and now exists as a testimony to this verve and vigor.
The Kolkata meet which I was fortunate enough to attend, was one of the defin-
ing moments prior to my entry into IMT for two specific reasons. Firstly, the
sincerity, patience and care with which the seniors explained to us every perti-
nent detail of our queries in the dreary lull of a sultry summer evening. It was
perhaps the best and first-hand experience of what it means to be professional.
The smiles never left their faces, and they never complained for having to answer
the queries, however insane, of a score of eager juniors. Secondly, looking
around and observing the faces and reactions of my peers, I felt a curious and
satisfying sense of déjà vu. It is the same look I see on myself when I think about
all that is to come and brace myself to face it. It is the look that speaks of fear
mingled with excitement, defiance coupled with joy, tremor combined with a
quiet confidence, zeal merged with ambition, playfulness blended with maturity.
It is the look that signals a new beginning..
T.S.Eliot said ‗What we call the beginning is often the end. And to make an end is
to make a beginning. The end is where we start from.‘ So, I will end my post
here, and look forward for the beginning that awaits me at IMT.
Sanjukta Mukherjee
PGDM 2011-13
Page 8 The Perspective
# What are the job
profiles offered to
you and how well
prepared do you
think you are to
take on the roles?
I got placed with P&G
– the first company I
interviewed with.
However, all the mar-
keting students at IMT
had many company
profiles that were of-
fered. They included
designations like Key
Account Manager (for
which I have been re-
cruited), Relationship
Manager, Brand Man-
ager, Associate Con-
sultant, Senior Con-
sultant, Technical
Consultant and many
more. I firmly believe I
am well equipped to
handle the profile I‘ve
been selected for – both personally and
professionally.
# What is most ex-
citing part of your
placement?
I believe that the most
exciting part of my job
would be the travelling
involved, since so far
my exposure has been
limited to only north
India. Apart from that
my job would involve
interaction with cus-
tomers. I was looking
for a profile which of-
fers me work that is
more people oriented
and less of desk job.
And this profile
matches the criterion.
# Could you help us
in understanding
your job role at
P&G?
I haven‘t joined yet.
However as stated to
us during recruitment
interview and the files
circulated when asked
to apply for P&G, I
would share my un-
derstanding.
The profiles offered to
us would be a sales
profile but it would be
more of B2B sales.
The job would involve
travelling, handling ex-
isting clients in the
area assigned and find-
ing new opportunities
for the company.
# In what way has
your academic ex-
perience at IMT
helped you, profes-
sionally and person-ally? And do you
think it helped you
bag these plum
jobs, why?
My academic experi-
ence in totality has
been very good at
IMT. I have seen my-
self growing both per-
sonally and profession-
ally. Now I understand
management jargon
What it takes to be a winner—Deepika Jindal
“My activities
helped me learn
time
management. I
have learned to
lead a team, be
an effective team
member and to
keep my personal
and professional
life separate.”
A middle child, Deepika Jindal, is a high achiever from Punjab. An electrical engineer by qualifica-
tion, she decided to go back to acquiring an additional qualification – an MBA. Her interests in-
cluded both marketing and HR.
Marketing it was. It definitely took precedence over writing code in her job. She put a lot of
thought into the next step and put her papers in. Going back to study it was. Choosing to do so at
the Institute of Management Technology (IMT) was one of the best decisions she took. Her
job working as Associate Software Engineer with Fidelity Investments ended and student life began
in earnest.IMT was an obvious choice as the institute is known for its marketing education. Several
of the top marketing brains in the country and abroad have developed here, thanks to the faculty
IMT carefully employs and the exposure offered during internships. Adding to her repertoire of
achievements, Deepika is the IMT gold medalist, 2011. Her career in marketing began with a bang
in July.
Page 9
Now I understand
management jargon
which never made
much sense earlier.
I was class representa-
tive, member of RACE
(i.e. Research and Con-
sulting Enterprise at IMT
-G), and had many pro-
jects every term. My
activities helped me
learn time manage-
ment. I have learned
to lead a team, be an
effective team member
and to keep my per-
sonal and professional
life separate. The
course offered is a
completely residential
program. It was my
first hostel experience
and has definitely
added value.
Managing events like
International Conference
on Strategy and Organi-
zation gave me expo-
sure. Such large scale
events taught me the
skill of effective han-
dling and management
and gave me the confi-
dence to handle last
minute problems.
I strongly believe that
whatever I have
learned at IMT has
helped me get the job.
Given that P&G inter-
view was mainly HR,
with the personal
value add done during
my stay at IMT had
made me right fit to
P&G culture. This
eventually helped me
in my selection.
# Do you think in
today’s competitive
world, it pays to do
courses like the one
you studied and
w h y ?
Well, yes. I have per-
sonally seen almost
three times hike in my
salary. In terms of aca-
demic value add: I
came from a complete
coding background.
Today, I see myself
more apt for business
world with enhanced
understanding. If you
look at the overall ex-
perience that such a
course provides, it is
immense learning. I felt
myself growing every
day, with each experi-
ence.
# What do you
think you said or
did in your place-
ment interview that
set you apart? Any
words of advise for
those who follow?
The few points that
helped me crack the
i n t e r v i e w a r e :
••••
My firm stance on
ethics
My desire to go
ahead and explore
new destination.
My ability to handle
clients and events.
The exposure gained
at IMT through vari-
ous extra-curricular
activities.
The advice that I gen-
erally give people who
ask for it is just be
yourself during an in-
terview. If you are fit
for the job, you will be
selected. If you aren‘t,
it is good because get-
ting selected for a job
which doesn‘t suit you
will create trouble
sooner or later.
# What is the one
singular/distinctive
aspect that you
think you will be
bringing/taking to
y o u r j o b s ?
It would be hard-work with a continuous fo-
cus on goals. I strongly
believe it will never
ever be the time of
only smart work.
Given that we are all
looking for sustainable
and constant growth,
hard work can never
be replaced by smart
work
“The advice
that I generally
give people
who ask for it is
just be yourself
during an
interview.”
Page 10 The Perspective
The curious case of hu-
man evolution is inspir-
ing but mysterious at
best. We have gone on
to achieve so many tech-
nological advances from
our primitive cavemen
ancestors, in less than a
blink of the eye com-
pared to the timescale it
took for the emergence
of life on earth or the
creation of the universe,
we have announced our-
selves in the universe. If
we compare this time-
scale to a 24 hour clock,
humans have been in
existence for less than a
second before the
stroke of midnight. I ask
how did we achieve this
staggering progress? and
in such a short amount
of time? Is it because
the of the curiosity that
dwells within each of us
that compels us to find
the truth of things? The
notion of challenging the
most basic of notions
and clearing the path for
a new order has many
examples in history. The
vision of King Chandra-
gupt Maurya to unite
India whereas others
would have been happy
just by parts of the
whole to the conquest
of Gravity, Spacetime
and Sir Isaac Newton by
Sir Albert Einstein are
some exemplary ideals
of ordinary people who
have challenged the con-
victions of their time and
ventured into the un-
known only to set
benchmarks for others.
The one feature which
distinguished them was
an open mind which I
ask of you all right now.
Are we alone in this uni-
verse and if yes for how
long ? In 1961 re-
searcher Frank Drake of
SETI ( Search for Extra-
terrestrial Intelligence)
came up with a mathe-
matical equation describ-
ing the odds of
‗Intelligent‘ life in the
cosmos.
The equation is probabil-
istic in nature with N
giving the number of
intelligent civilizations
with whom contact
could be possible. Its
significance can be seen
from the fact that it pro-
vides us with numbers,
numbers that describe
our chances of meeting
with an alien form of life
in our own lifetimes.
It may all be true and
contact could have been
established already.
The first picture is one
of the many gold trinkets
found in the ruins of
central America. They
have been dated to be at
least a 1000 years old.
The gold trinket shows
astonishing resemblance
to today‘s modern swept
wing fighter aircraft like
the Mig-21 or the more
modern stealth fighter
Lockheed F-117 night-
hawk. What beckons the
logic is how did these
ancient race of people
ever come to think of
such forms ? The answer
is not at all straight for-
ward.
You might argue that the
artifact looks like a bird
or some species of an-
cient fish. The fact of the
matter is no type of bird
on planet Earth has a
vertical tail fin. Even
though evolution might
have played dice some-
times the evidence
should have shown in
the fossil record. Also
consider this evolution
has a limited number of
variations to play with, it
cannot spring up any-
thing just like that. If I
throw a pair of dice and
multiply both the face
values, I can get a series
of variations from 1 to
36, but I cannot expect
to get a number like 49..
Ancient Astronaut Theory
“Albert Einstein
are some
exemplary ideals
of ordinary
people who have
challenged the
convictions of
their time and
ventured into the
unknown only to
set benchmarks
for others.”
Amit Nayak
PGDM 2011-13
Page 11
So as for the fish theory,
the artifact has many
inaccuracies, and for a
gold trinklet crafted so
delicately to make such
mistakes like this is a
glaring blunder in the
artisanship. Moreover
this artifact also has a
sort of a cockpit near its
neck that seems to be
hollow and the seat of
its alleged pilot. What-
ever you might say you
cannot deny the fact that
it is odd. Another puz-
zling fact is that we be-
gan flight with a straight
winged plane (remember
the Wright brothers‘
flier or the World War
II hero the British Spit-
fire), the swept wing
design is a relatively
modern innovation.
You might say what's
our take on all of this ?
The point is that humans
don't just create art.
They observe nature,
the environment and in a
spurt of inspiration try
to recreate what they
have seen (just the figure
6). These ancient people
saw these types of an-
cient planes soar in the
sky, play out epic battles
out there and they tried
to give us a glimpse of
what they had seen. There is a theory going
around first proposed by
writer Erich von Däni-
ken in his book ‗The
Chariot Of the Gods?‘ in
the 1970s. The theory is
simple enough to grasp
on but radical and at
best controversial, it
proposes that we were
visited by not one but
many ancient races of
aliens in the past, they
helped us build civiliza-
tions and affected us
with their ancient tech-
nology being percieved
by us as being divine, as
Gods !! They came from heaven
they said, descending in
their beautiful and shiny
chariots which would
reflect much of the Sun,
surrounded by golden
and yellow flames and
the sky roared like
thunder, is the common
theme of many visita-
tions of Gods and Angels
on the described across
many of the ancient and
the relatively modern
cultures today. I would
like to leave you here
with another very inter-
esting picture taken
from the hieroglyphs in
one of the tombs in an-
cient Egypt.
“The truth is
out there, you
just have to
open your
mind.”
Page 12 The Perspective
Wow! So many med-
als, so many qualifica-
tions! You must have
had many offers.
What made you
choose IMT?
I joined IMT in 2007 af-
ter a long innings with
the industry. I chose IMT
because I saw an excel-
lent opportunity for giv-
ing a new academic di-
rection to my career
here. IMT as an institute
par excellence falls into
the same league as other
institutes like FMS, Delhi
University and IIT
Delhi where I studied;
and employers like TCS,
with whom I worked.
IMT is dedicated to the
cause of grooming meri-
torious students into
high caliber business
managers. Naturally it
most suited my purpose
of sharing my life-long
learning with the new
generation through
teaching.
Can you tell us about
your research project
and how it led to the
concept of CRICKET?
Also can you elabo-
rate on CRICKET, its
vision and how it is
going to contribute
to the management
education at IMT.
CRICKET is a new initia-
tive which we have taken
up at IMT with the inspi-
ration and vision of our
esteemed Director, Dr.
B i b e k B a n e r j e e .
CRICKET stands for a
centre which promotes
rural innovation; aims at
capacity building; facili-
tates social entrepre-
neurship and adopts
knowledge management
and technology to pro-
mote its objectives. It is
an acronym for Centre
for Rural Innovation,
Capac i t y Bu i ld ing ,
Knowledge Management,
(Social) Entrepreneur-
ship & Technology.
The research project on
which I have been work-
ing has conceptual-
ized ―Knowledge Vil-
lage‖ as a unit of analysis
for benchmarking knowl-
edge-based develop-
ment. This is in contrast
to ―Knowledge Metro-
p o l i t a n R e -
gion‖ and ―Knowledge
City‖, concepts common
internationally and rele-
vant in the urban con-
text. But for a country
like India with over 800
million rural population,
it is inconceivable not to
have the focus of knowl-
edge-based development
on rural India. This
thought of Knowledge
Village was one of the
triggers that established
CRICKET as a new plat-
form for action research
at IMT.
CRICKET would be fo-
cused at vital but often
neglected segments of
the Indian societysuch as
rural innovators, micro
and small enterprises. It
will provide them pro-
fessional guidance in
managing the commer-
cial aspects of their inno-
vations through support
in market research (with
the help of PGDM stu-
dents), developing busi-
ness plans, refining busi-
ness processes and
thereby nurturing sus-
tainable business. The
lessons learnt through
such engagements with
the target group would
be then channelized into
action research based
case studies and other
research publications.
IMT gives new academic direction —Dr. Surinder Batra
“Knowledge
Village” as a unit
of analysis for
benchmarking
knowledge-based
development in
contrast
to “Knowledge
Metropolitan
Region” and “Kn
owledge City”.”
Decades of experience have shaped Dr. Surinder Batra into the personality he is
today: dynamic, youthful and forward thinking. His career has grown from
strength to strength. A highly motivated individual, he is one person who be-
lieves that learning never ends. To him, learning is a daily process. Achievements
and accolades flock on his shelves, vying for space, but he strides on, teaching
young minds, mentoring them. He plays his role in shaping new careers with
aplomb. The responsibility is immense, but his commitment to the future of India
motivates him to stride on.
Page 13
What would you like
the IMT student to
do differently from
what they are cur-
rently doing?
Most of IMT students
are on the right track in
so far as their ambition
and hunger for excel-
lence is concerned.
Their personal goals are
laudable and they have
the power to achieve
their goals. One dimen-
sion to which they can
direct their energy more
is to strive for social
relevance. This is best
exemplified by the fol-
lowing line of thinking:
―Having established my-
self in my career, how
do I thank and pay back
society?‖ This thought
should be ingrained in
their mind and should
encourage them to de-
liver on this promise as
effectively as prudently
as possible.
Do you think India is
ready to take on the
rest of the world in
business? What are
India’s strengths and
what are the coun-
try’s weaknesses?
I don‘t see this as India
versus Rest of the
World business issue.
Globally, it must be a
win-win situation for all
countries, with each
country deriving from its
strengths a unique posi-
tion in the global econ-
omy, which we conven-
iently call its competitive
advantage. A case in
point is India’s IT-
BPO industry. Ac-
cording to NASS-
COM Strategic Re-
view, 2011, India is
the top global off-
shoring destination
with 55%share of
global IT Services &
BPO market in 2010.
This industry has
helped India trans-
form to a knowledge-
based economy, pro-
viding direct employ-
ment to 2.5 mil-
lion and indirect em-
ployment to 8.3 mil-
lion people.
We are a diverse coun-
try and this diversity re-
flects in our strengths
and weaknesses as well.
The enormous talent
pool and demographic
dividend of the country
are clearly our strengths.
Capability to innovate at
grass root levels, at cor-
porate levels and at
workplace is a source of
immense strength. Our
emotional attachment
and passion for causes of
national prestige is a
great strength. The
greatest weaknesses are
our tendency to allow
the gains be dissipated
through leakages and
neutralizing our achieve-
ments by working cross-
purpose with each
other.
Why does it take so
long to see some-
thing work on a vil-
lage level? Is it be-
cause the rural areas
of India are unedu-
cated or is it because
they still live in an era
gone by? What is the
solution?
There is obviously a gap
between rural and urban
areas, which is the main
reason for migration
from villages to cities.
The mindset in the vil-
lages is to move out for
better employment op-
portunities, better edu-
cation and better stan-
dards of living. The last
one is unfortunately not
necessarily true because
the quality of life in most
urban areas for lower
income groups is abys-
mal. But as the grass is
greener on the other
side, the village commu-
nities tend to overlook
the need for making
their local environment
more dynamic. The solu-
tion is to provide urban
amenities in rural areas
and thereby provide all
forms of connectivity to
the rural population.
What is your mes-
sage to the students
at IMT?
My message to IMT stu-
dents is that you are bat-
ting against adversities
and challenges. Each day
is like a bowl you are
facing from the opposite
team. Don‘t lose your
wicket; allow no ―dot
bowl‖; and score fours
and sixes at every op-
portunity. This is a game
you have to win
“Enormous
talent pool and
demographic
dividend of the
country are
clearly our
strengths.”
Page 14 The Perspective
Q. Could you describe
your experiences with
the students of IMT?
What according to
you are the strengths
they must capitalise
on, and what weak-nesses do they need
to work on?
A. The first-year stu-
dents that I have been
working with are ex-
tremely smart as is to
be expected given that
IMT is a top-ten B-
school and only at-
tracts the best and
bright applicants Given
that most of the stu-
dents commence with
the programme with 1
-3 years of experience,
in technical roles and
this provides a useful
reference point from
which to explore and
discuss key business
issues.
In terms of their
strengths, the students
have certainly dis-
played the drive that is
essential to career
progression post-
graduation. It is also
clear that they are committed to contrib-
uting to the IMT life in
a wider sense, evi-
denced in their mem-
bership of various
committees which
demonstrates that
post-graduate educa-
tion is not limited
solely to the purely
academic experience.
Q. From an HR per-
spective, are the stu-
dents of IMT ready to
face the challenges of
the times? Why? Is
there anything that will
help them be better
prepared to face the
trials and tribulations
of a constantly chang-
ing/evolving economic
scenario?
A. I believe the
PGDM/MBA pro-
gramme certainly cap-
tures the central gen-
eral and specialist ar-
eas of business and
management, and frames them in both a
domestic and global
context which is cru-
cial in the rapidly
changing world.
I am a strong believer
that a business educa-
tion should also seek
to develop the key
management compe-
tencies (e.g. social and
networking skills; self-
awareness; empathy,
etc.) that allows for
academic knowledge
to be used effectively
in the organisation
both in a domestic
and/or an international
context. I believe that
most business schools
struggle with this chal-
lenge. However, the
Guiding the way : Dr.Brigid Milner
“I am a strong
believer that a
business
education should
also seek to
develop the key
management
competencies
Human Resources Management has undergone enormous changes in the recent
past, nationally and internationally. Pink slips, pay cuts, frozen recruitments..these
were just some of the downsides of the recession that the world and people
faced stoically. Employees were left with little choice but to perform their tasks
and while stress was high, motivation was often low. Though things are getting better slowly, it will still take a long time for things to
go back to where they were. The MBA graduate of today needs to be prepared
for all of this and more. It was with this goal that IMT Ghaziabad invited Dr. Brigid Milner of the WIT
School of Business-Ireland, a luminary in HRM and a Visiting Professor at IMT to
offer her perspective and share her experience and knowledge with the students
of IMT ―While I hope that I have enhanced their knowledge of international HRM, I have
also had the pleasure of learning from them by virtue of their sharing some of
their experiences and views of the subject area,‖ said Dr. Brigid Milner.
Page 15
IMT programme has
‗the edge‘ in terms of
the provision of the
Myers Briggs Type In-
dicator (MBTI) profile
for all first-years which
enables them to gain
some insight into their
preferences and also
the dynamics of their
interactions with oth-
ers.
Q. How have HR
trends changed and
how can a student of
IMT adapt to them?
How does the HR
manager of tomorrow
keep up with the times
and the ever-evolving
HR needs?
A. HR is now about
being a ‗business part-
ner‘ — as profession-
als and as a function
— who can really
make a difference and
in turn, impact posi-
tively on profitability,
for the organisation,
be it the private or
public sector. The pro-
vision of a common
first year which in-
cludes the key busi-
ness subjects coupled
with a range of indus-try-relevant second
year specialist HR
modules ensures that
IMT HR graduates are
well-prepared to as-
sume this ‗business
partner‘ role.
To keep up with the
times, HR profession-
als need to be com-
mitted to their con-
tinuing professional
development which is
achieved through fur-
ther training, self
study, networking and
also attending HR pro-
fessional conferences.
Membership of a HR
professional associa-
tion is also particularly
useful.
Q. While this is cer-
tainly an extensive
topic, in a nutshell,
how different is it to
work for a multina-
tional as opposed to a
local business?
A. I believe the key
difference is one‘s per-
spective — is it do-
mestic and hence all
factors in the business,
including people, are
local; or is it interna-
tional/global — where
the drivers and influ-
ences on the organisa-
tion are often outside
and external to the
subsidiary. As a result,
in a MNC, one‘s
‗view‘ needs to be
much broader and one
must be able to handle and respond to the
complexities that go
with this.
Q. What do you think
is unique to the Indian
student of today?
A. Their drive is par-
ticularly evident as is
their willingness to
contribute, individually
and collectively, and
outside of their aca-
demic programme, to
the life of IMT. Their
awareness of global
business issues is ap-
parent but what sets
them apart is that they
are still rooted in In-
dian traditions while
they have a modern
and global outlook
Q. What are the last-
ing impressions of IMT
and its students that
you carry back with
you?
A. There is a vibrancy
within IMT, generated
by both the faculty and
the students, and it has
been a pleasure to
contribute to the aca-
demic programme
during my time here as
a Visiting Professor. I
have really enjoyed my
interactions with the
first-year students and
while I hope that I
have enhanced their
knowledge of interna-
tional HRM, I have also
had the pleasure of
learning from them by
virtue of their sharing some of their experi-
ences and views of the
subject area.
I will always remember
the very warm wel-
come I received from
the staff in IMT —
both academic and ad-
ministrative.
“HR is now
about being a
„business
partner‟ .”