THE PERRIER SMASH? - Nestlé Waters · as fearless, the PERRIER Smash has a virtual version in a...
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« 39 » BALLS AND BUBBLES… • Like… the 39 straight victories that Rafa “El Matador” Nadal had at Roland-Garros between 2010 and 2015. • Like… the venerable age of Jimmy Connors when he played his last match in Paris. • Like… the number of balls hit between Djoko and Wawrinka at the opening of the 2015 final. • Like… the fever rising before the PERRIER Smash. • Like… the number of years that the partnership between PERRIER and Roland-Garros has been going! PERRIER AND ROLAND-GARROS: BALLS AND BUBBLES, A WONDERFUL STORY TO TAKE PART IN THE PERRIER SMASH: go to www.perrier.com starting on 29 May. You have until 2 June inclu- sive to fill in the on-line form and choose your time slot. If you are one of the lucky people selected in the draw, an email will be sent to you on 3 June. Be careful, you only have 48 hours to confirm your attendance before we put your slot back into play! Further access to the PERRIER Smash can be won on Twitter on 22 May through the Virtual Queue game. On site, “Winning Moments” will enable you to win a wild card slot for the PERRIER Smash. Caution – you have to be 18 or older to participate in the PERRIER Smash! TO ACCESS THE PERRIER SPACE: Entrance is free for everyone, but “fast passes” are available for the day by regis- tering at: www.perrier.com (depending on availability and the Space’s capacity). OPENING HOURS, MONDAY 5 TO SUNDAY 11 JUNE: • Monday/Wednesday/Thursday/Friday and Sunday: 11 am to 9 pm • Tuesday: 11 am to 7 pm • Saturday: 11 am to 5 pm PERRIER AND ROLAND-GARROS, 39 YEARS ALREADY… 1978 Signing of the partnership between PERRIER and Roland-Garros. PERRIER and the green bottle show up on coolers. 1996 PERRIER enters the players’ rest area with PERRIER benches and chairs. 2013 PERRIER celebrates its 150 th birthday with inspirations from Andy Warhol and a line of innovative furniture (player rest area and umpire’s chairs). 2015 PERRIER renews its partnership with Roland-Garros to 2018. 2017 PERRIER and its iconic “P” can be seen on the furniture in the players’ rest and hydra- tion area and in the rows at Roland-Garros. 1989 The first PERRIER umpire’s chair. Agence Sophie Kamoun Communication Sophie Kamoun : [email protected] / +33 (0)6 07 11 42 21 Erika Gaidioz : [email protected] / +33 (0)6 78 82 32 85 PRESS CONTACT PERRIER / ROLAND-GARROS 2017 THE PERRIER SMASH IN NUMBERS 115 M You start at a height of 17 M You arrive at a height of 1 minute You glide in a sitting position 100 daily flights You sign up for one of the 800 M You cover 90 Km/h You fly at from 5 to 11 June You take off from 11 am to 9 pm free You don’t pay anything, it’s: AN EXTRAORDINARY FLIGHT FROM THE 2 ND FLOOR OF THE EIFFEL TOWER! # SMASHPERRIER Y ou’ll tell them, “I jumped off the second floor of the Eiffel Tower, I flew over the Champ de Mars and I landed at the École Militaire. No wings on my back, no instructor in front of me. Like an arrow.” They will open their eyes as wide as tennis balls and say, “At the speed of sound?” You will flex your muscles and act blasé. “At the speed of a smash.” And you’ll tell them about the PERRIER Smash or how you got smashed like a tennis ball from atop the Eiffel Tower. 7700 steps up to the 2nd floor, 115 metres above the ground, a 100-metre drop, 800 metres long, at a speed of 90 km/hour, a 1-minute flight… Your heart was beating wildly. Your brain felt like it was going to explode. You really wanted to walk back down… But you didn’t turn back! You knew that being a tennis ball, as long as it takes for a smash, the wildest smash in history, meant having nerves of steel. You will tell them about the air raid: the PERRIER Smash pyrotechnists who put on your helmet, attached your harness and snapped on the carabiners. Then you took the plunge into the void for the flight of your life. Your eyes focused on the objective, the air whistling around you, the dizzying speed, the Champ-de-Mars getting closer and closer at high speed. You had a ball. You will never forget it. Back on the ground, when you arrive, you’ll meet up with your friends at the PERRIER Space and tell them your throat was dry and your cheeks on fire. They will look at you differently. You’ll tell them, “I did it! Now it’s your turn. Have you got what it takes to take on the thrill?” THE PERRIER SMASH? SPEED TO LIFT YOU OFF THE GROUND as an echo to the Roland-Garros tournament held not so far away, and which PERRIER has been partnering for 39 years. A world premier open to everyone from 5 to 11 June, as the cream of the tennis world battle through their 2 nd week. You can also watch matches live on the giant screens at the PERRIER Space. A village created for the occasion, to tell everyone about your extraordinary voyage on the “social wall” while en- joying a PERRIER. And as a consolation prize for those who are not quite as fearless, the PERRIER Smash has a virtual version in a mind-blowing immersion, almost as awesome as the real thing. Almost. 11 june 1978. “Ice” Borg blows Guillermo Vilas’ cap off in three sets, slamming his way to a thirst. One exchange lasting 86 strokes. That year, every point was earned by the sweat of their brows. And that was fine, because the Porte d’Auteuil had entered the ice age just two weeks earlier. The ice age of the PERRIER cooler. And it’s been going on for thirty-nine years now. Thirty-nine, an age at which you can hit the bottle. Thirty-nine, an age at which any- thing can happen! But coming back to our cooler, the starting point for a long invasion of freshness. Over the decades, the little green bubble has multiplied, right next to the little yellow balls. The umpire’s chairs, rest areas and umbrellas are unmistakeable reference points for all clay court gladiators, united in their thirst for victory. Around the courts, the rows, bleachers and snack bars become the privileged territory of the bubbly ball boys and girls. PERRIER’s invigorating freshness seeps into every corner of the Porte d’Auteuil. PERRIER immoderately relishes in this incredible love story with the French Open. PERRIER and Roland-Garros have a long, beautiful history together made up of encounters and moments of emotion where PERRIER naturally brings sparkle to the friendly contacts of the event, such as in the image of Novak Djokovic giving a young ball boy a PERRIER. Year after year, the craziness keeps coming back in different forms: 2017 will be the year of the great leap. With the PERRIER Smash, from 5 to 11 June, PERRIER will display its crazy streak from the top of the Eiffel Tower. A crazy streak worthy of the best love stories. Like the one that has united PERRIER and the greatest clay court tournament in the world for the last 39 years. So, for this 39th anniversary, the “Made in PERRIER” imagination will once again be irresistible. With more brashness and generosity than ever, the most popular bubbles in the world are ready to delight all fans of the little yellow ball. © FET © FET for
Transcript of THE PERRIER SMASH? - Nestlé Waters · as fearless, the PERRIER Smash has a virtual version in a...
« 39 » BALLS AND BUBBLES…• Like… the 39 straight victories
that Rafa “El Matador” Nadal had at Roland-Garros between 2010 and 2015.
• Like… the venerable age of Jimmy Connors when he played his last match in Paris.
• Like… the number of balls hit between Djoko and Wawrinka at the opening of the 2015 fi nal.
• Like… the fever rising before the PERRIER Smash.
• Like… the number of years that the partnership between PERRIER and Roland-Garros has been going!
PERRIER AND ROLAND-GARROS:
BALLS AND BUBBLES,A WONDERFUL STORY
TO TAKE PARTIN THE PERRIER SMASH: go to www.perrier.com starting on 29 May. You have until 2 June inclu-sive to fi ll in the on-line form and choose your time slot. If you are one of the lucky people selected in the draw, an email will be sent to you on 3 June.Be careful, you only have 48 hours to confi rm your attendance before we put your slot back into play! Further access to the PERRIER Smash can be won on Twitter on 22 May through the
Virtual Queue game. On site, “Winning Moments” will enable you to win a wild card slot for the PERRIER Smash. Caution – you have to be 18 or older to participate in the PERRIER Smash!
TO ACCESS THE PERRIER SPACE: Entrance is free for everyone, but “fast passes” are available for the day by regis-tering at: www.perrier.com (depending on availability and the Space’s capacity).
OPENING HOURS,MONDAY 5 TO SUNDAY 11 JUNE:• Monday/Wednesday/Thursday/Friday
and Sunday: 11 am to 9 pm• Tuesday: 11 am to 7 pm• Saturday: 11 am to 5 pm
PERRIER AND ROLAND-GARROS,
39 YEARS ALREADY…
1978
Signing of the partnership between PERRIER and Roland-Garros.PERRIER and the green bottle show up on coolers. 1996
PERRIER enters the players’ rest area with PERRIER benches and chairs.
2013
PERRIER celebrates its 150th birthday with inspirations from Andy Warhol and a line of innovative furniture (player rest area and umpire’s chairs).
2015
PERRIER renews its partnership with Roland-Garros to 2018.
2017
PERRIER and its iconic “P” can be seen on the furniture in the players’ rest and hydra-tion area and in the rows at Roland-Garros.
1989 The fi rst PERRIER umpire’s chair.
Agence Sophie Kamoun Communication Sophie Kamoun : [email protected] / +33 (0)6 07 11 42 21 Erika Gaidioz : [email protected] / +33 (0)6 78 82 32 85
PRESS CONTACTPERRIER / ROLAND-GARROS 2017
THE PERRIER SMASH IN NUMBERS
115 MYou start ata height of
17 MYou arrive ata height of 1 minute
You glide in a sitting position
100 daily fl ightsYou sign up for one of the
800 MYou cover
90 Km/hYou fl y at
from 5 to 11 JuneYou take o�
from 11 am to 9 pm
freeYou don’t pay anything, it’s:
AN EXTRAORDINARY FLIGHTFROM THE 2ND FLOOR
OF THE EIFFEL TOWER!
# SMASHPERRIER
You’ll tell them, “I jumped o� the second fl oor of the Ei� el Tower, I fl ew over the Champ de Mars and I landed at the École Militaire. No wings on my back, no instructor in front of me. Like an arrow.” They will open their eyes
as wide as tennis balls and say, “At the speed of sound?” You will fl ex your muscles and act blasé. “At the speed of a smash.” And you’ll tell them about the PERRIER Smash or how you got smashed like a tennis ball from atop the Ei� el Tower.7700 steps up to the 2nd fl oor, 115 metres above the ground, a 100-metre drop, 800 metres long, at a speed of 90 km/hour, a 1-minute fl ight… Your heart was beating wildly. Your brain felt like it was going to explode. You really wanted to walk back down… But you didn’t turn back! You knew that being a tennis ball, as long as it takes for a smash, the wildest smash in history, meant having nerves of steel.You will tell them about the air raid: the PERRIER Smash pyrotechnists who put on your helmet, attached your harness and snapped on the carabiners. Then you took the plunge into the void for the fl ight of your life. Your eyes focused on the objective, the air whistling around you, the dizzying speed, the Champ-de-Mars getting closer and closer at high speed.You had a ball. You will never forget it. Back on the ground, when you arrive, you’ll meet up with your friends at the PERRIER Space and tell them your throat was dry and your cheeks on fi re. They will look at you di� erently. You’ll tell them, “I did it! Now it’s your turn. Have you got what it takes to take on the thrill?”
THE PERRIER SMASH? SPEED TO LIFT YOU OFF THE GROUND as an echo to the Roland-Garros tournament held not so far away, and which PERRIER has been partnering for 39 years. A world premier open to everyone from 5 to 11 June, as the cream of the
tennis world battle through their 2nd week. You can also watch matches live on the giant screens at the PERRIER Space. A village created for the occasion, to tell everyone about your extraordinary voyage on the “social wall” while en-joying a PERRIER. And as a consolation prize for those who are not quite as fearless, the PERRIER Smash has a virtual version in a mind-blowing immersion, almost as awesome as the real thing. Almost.
11 june 1978. “Ice” Borg blows Guillermo Vilas’ cap o� in three sets, slamming his way to a thirst. One exchange lasting 86 strokes. That year, every point was earned
by the sweat of their brows. And that was fi ne, because the Porte d’Auteuil had entered the ice age just two weeks earlier.The ice age of the PERRIER cooler. And it’s been going on for thirty-nine years now. Thirty-nine, an age at which you can hit the bottle. Thirty-nine, an age at which any-thing can happen!
But coming back to our cooler, the starting point for a long invasion of freshness.Over the decades, the little green bubble has multiplied, right next to the little yellow balls. The umpire’s chairs, rest areas and umbrellas are unmistakeable reference points for all clay court gladiators, united in their thirst for victory. Around the courts, the rows, bleachers and snack bars become the privileged territory of the bubbly ball boys and girls. PERRIER’s invigorating freshness seeps into every corner of the Porte d’Auteuil. PERRIER immoderately relishes in this incredible love story with the French Open. PERRIER and Roland-Garros have a long, beautiful history together made up of encounters and moments of emotion where PERRIER naturally brings sparkle to the friendly contacts of the event, such as in the image of Novak Djokovic giving a young ball boy a PERRIER.
Year after year, the craziness keeps coming back in di� erent forms: 2017 will be the year of the great leap. With the PERRIER Smash, from 5 to 11 June, PERRIER will display its crazy streak from the top of the Ei� el Tower. A crazy streak worthy of the best love stories. Like the one that has united PERRIER and the greatest clay court tournament in the world for the last 39 years.
So, for this 39th anniversary, the “Made in PERRIER” imagination will once again be irresistible. With more brashness and generosity than ever, the most popular bubbles in the world are ready to delight all fans of the little yellow ball.
© F
ET
© F
ET
for
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