The permanent revolution
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Transcript of The permanent revolution
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” We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten. ”
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OVERHYPED YET UNDERVALUED
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The web is about virtuous spirals
Refer to glossary for description
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Of course, technology matters
• Today: HTML + XML
• Tomorrow: HTML + XML + XAML/MXML (rich clients)
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It leads to links, links, links
• Small world
• (Scale-free) network effect– Incremental growth– Preferential attachment
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A handful of buzzwords
• UGC, Wikis and collaboration• Syndication• Conversational Marketing• Honesty ROI (Relationship, Opinion,
Identity)• Youcracy
Social Media
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Gilles Deleuze and Félix Guattari used the term “rhizome” to describe theory and research that allows for multiple, non-hierarchical entry and exit points in data representation and interpretation
The idea is not new
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Class consciousness
Means of production
(lumpen)ProNetariat
Infrastructureand
Superstructure
MediaFeudalism
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A new generation
“My mates are my media”• Virtual connections are deepening real friendships• For information, youths tend to trust unknown peers
more than established medias
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New attitudes towards advertising
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A holy grail
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“The companies that will prosper will be those that switch out of lowest-common-denominator mode and figure out how to address niches.”
Chris Anderson, editor in chief, wired
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A lot of hype
• Delicious (social bookmarking): 0.5% of global reach, 1.5 monthly visits per user and an average of 1 minute per visit
• Twitter : less than 0.1% reach, 1,8 monthly visits per user and 2,7 minutes per visit (excl. usage on mobile devices)
• 6300 Second life users in Belgium
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Where are the Belgian users?
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Microsoft is focusing on Real Life networks
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Social media in Belgium
Source: comscore may 2007 (15+)
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Preferred networks
Source: Metrixlab-MSN Social Networks Europe, n=200
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Microsoft 2.1
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From gadget mashups to
Advanced composite applications
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Popfly & Silverlight
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Microsoft and the permanent revolution
“Friends are thieves of
time.” Francis Bacon
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Microsoft and the permanent revolution
“There's no substitute for innovation, of course, but
innovation is no substitute for being in touch, either.”
Steve Ballmer
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Microsoft and the permanent revolution
No amount of skillful invention can replace the essential element of imagination.
Edward Hopper
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