The Perfect Search Engine
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Transcript of The Perfect Search Engine
![Page 1: The Perfect Search Engine](https://reader034.fdocuments.net/reader034/viewer/2022052618/54b56aa44a7959cc508b45ac/html5/thumbnails/1.jpg)
COOKING UP THE PERFECT SEARCH ENGINE@AaronGoldman
![Page 2: The Perfect Search Engine](https://reader034.fdocuments.net/reader034/viewer/2022052618/54b56aa44a7959cc508b45ac/html5/thumbnails/2.jpg)
COOKING UP THE PERFECT SEARCH ENGINE@AaronGoldman
CENSORED – YOU HAD TO BE THERE!
![Page 3: The Perfect Search Engine](https://reader034.fdocuments.net/reader034/viewer/2022052618/54b56aa44a7959cc508b45ac/html5/thumbnails/3.jpg)
3
Meet the Chefs
Alan Osetek, Resolution Media
Jason Lehmbeck, DataPop
Vural Cifci, Travelocity
![Page 4: The Perfect Search Engine](https://reader034.fdocuments.net/reader034/viewer/2022052618/54b56aa44a7959cc508b45ac/html5/thumbnails/4.jpg)
4
Meet the Chefs
Alan Osetek, Resolution Media
Jason Lehmbeck, DataPop
Vural Cifci, Travelocity
![Page 5: The Perfect Search Engine](https://reader034.fdocuments.net/reader034/viewer/2022052618/54b56aa44a7959cc508b45ac/html5/thumbnails/5.jpg)
Kenshoo: Proprietary & Confidential Information | 5
The Ingredients
1. User ExperienceA. Query FormatB. SERP IntegrationC. SERP Interaction
2. Relevancy Algorithm1. On-Page Elements2. Links3. Social Signals4. Personalization5. Contextual Signals
CENSORED – YOU HAD TO BE THERE!
![Page 6: The Perfect Search Engine](https://reader034.fdocuments.net/reader034/viewer/2022052618/54b56aa44a7959cc508b45ac/html5/thumbnails/6.jpg)
Kenshoo: Proprietary & Confidential Information | 6
The Process
CENSORED – YOU HAD TO BE THERE!
![Page 7: The Perfect Search Engine](https://reader034.fdocuments.net/reader034/viewer/2022052618/54b56aa44a7959cc508b45ac/html5/thumbnails/7.jpg)
7
USER EXPERIENCE
![Page 8: The Perfect Search Engine](https://reader034.fdocuments.net/reader034/viewer/2022052618/54b56aa44a7959cc508b45ac/html5/thumbnails/8.jpg)
Text (typed keywords)
Voice (think Siri)
Audio (think Shazam)
Images (pictures, QR codes)
0 1 2 3 4 5 6 7 8 9 10
Please rank each of the following "methods" of submitting search queries:
8
Query Format
![Page 9: The Perfect Search Engine](https://reader034.fdocuments.net/reader034/viewer/2022052618/54b56aa44a7959cc508b45ac/html5/thumbnails/9.jpg)
Text (typed keywords)
Voice (think Siri)
Audio (think Shazam)
Images (pictures, QR codes)
0 1 2 3 4 5 6 7 8 9 10
Please rank each of the following "methods" of submitting search queries:
9
Query Format
![Page 10: The Perfect Search Engine](https://reader034.fdocuments.net/reader034/viewer/2022052618/54b56aa44a7959cc508b45ac/html5/thumbnails/10.jpg)
Text (typed keywords)
Voice (think Siri)
Audio (think Shazam)
Images (pictures, QR codes)
0 1 2 3 4 5 6 7 8 9 10
Please rank each of the following "methods" of submitting search queries:
10
Query Format
![Page 11: The Perfect Search Engine](https://reader034.fdocuments.net/reader034/viewer/2022052618/54b56aa44a7959cc508b45ac/html5/thumbnails/11.jpg)
Websites
Images
Video
Maps
News
Products
0 1 2 3 4 5 6 7 8 9 10
Please rank each of the following "assets" that could be returned for a given search query:
11
SERP Integration
![Page 12: The Perfect Search Engine](https://reader034.fdocuments.net/reader034/viewer/2022052618/54b56aa44a7959cc508b45ac/html5/thumbnails/12.jpg)
Websites
Images
Video
Maps
News
Products
0 1 2 3 4 5 6 7 8 9 10
Please rank each of the following "assets" that could be returned for a given search query:
12
SERP Integration
![Page 13: The Perfect Search Engine](https://reader034.fdocuments.net/reader034/viewer/2022052618/54b56aa44a7959cc508b45ac/html5/thumbnails/13.jpg)
Websites
Images
Video
Maps
News
Products
0 1 2 3 4 5 6 7 8 9 10
Please rank each of the following "assets" that could be returned for a given search query:
13
SERP Integration
![Page 14: The Perfect Search Engine](https://reader034.fdocuments.net/reader034/viewer/2022052618/54b56aa44a7959cc508b45ac/html5/thumbnails/14.jpg)
Links
Refinement tools (sliders)
One-box answers
Recommendations
Transactions (immediately ac-
tionable)
0 1 2 3 4 5 6 7 8 9 10
Please rank each of the following options for how search "results" are returned:
SERP Interaction
14
![Page 15: The Perfect Search Engine](https://reader034.fdocuments.net/reader034/viewer/2022052618/54b56aa44a7959cc508b45ac/html5/thumbnails/15.jpg)
Links
Refinement tools (sliders)
One-box answers
Recommendations
Transactions (immediately ac-
tionable)
0 1 2 3 4 5 6 7 8 9 10
Please rank each of the following options for how search "results" are returned:
SERP Interaction
15
![Page 16: The Perfect Search Engine](https://reader034.fdocuments.net/reader034/viewer/2022052618/54b56aa44a7959cc508b45ac/html5/thumbnails/16.jpg)
Links
Refinement tools (sliders)
One-box answers
Recommendations
Transactions (immediately ac-
tionable)
0 1 2 3 4 5 6 7 8 9 10
Please rank each of the following options for how search "results" are returned:
SERP Interaction
16
![Page 17: The Perfect Search Engine](https://reader034.fdocuments.net/reader034/viewer/2022052618/54b56aa44a7959cc508b45ac/html5/thumbnails/17.jpg)
Query Format
SERP Integra-tion
SERP Interac-tion
0.0 0.5 1.0 1.5 2.0 2.5 3.0 3.5 4.0
Please rank each of the 3 "buckets" of UX variables we just covered:
17
User Experience Variables - Overall
![Page 18: The Perfect Search Engine](https://reader034.fdocuments.net/reader034/viewer/2022052618/54b56aa44a7959cc508b45ac/html5/thumbnails/18.jpg)
Query Format
SERP Integra-tion
SERP Interac-tion
0.0 0.5 1.0 1.5 2.0 2.5 3.0 3.5 4.0
Please rank each of the 3 "buckets" of UX variables we just covered:
18
User Experience Variables - Overall
![Page 19: The Perfect Search Engine](https://reader034.fdocuments.net/reader034/viewer/2022052618/54b56aa44a7959cc508b45ac/html5/thumbnails/19.jpg)
Query Format
SERP Integra-tion
SERP Interac-tion
0.0 0.5 1.0 1.5 2.0 2.5 3.0 3.5 4.0
Please rank each of the 3 "buckets" of UX variables we just covered:
19
User Experience Variables - Overall
![Page 20: The Perfect Search Engine](https://reader034.fdocuments.net/reader034/viewer/2022052618/54b56aa44a7959cc508b45ac/html5/thumbnails/20.jpg)
20
RELEVANCY ALGORITHM
![Page 21: The Perfect Search Engine](https://reader034.fdocuments.net/reader034/viewer/2022052618/54b56aa44a7959cc508b45ac/html5/thumbnails/21.jpg)
Title Tags
Keyword Density
Architecture
Receny
0 1 2 3 4 5 6 7 8 9 10
Please rank each of the following ranking "factors":
21
On-Page Elements
![Page 22: The Perfect Search Engine](https://reader034.fdocuments.net/reader034/viewer/2022052618/54b56aa44a7959cc508b45ac/html5/thumbnails/22.jpg)
Title Tags
Keyword Density
Architecture
Receny
0 1 2 3 4 5 6 7 8 9 10
Please rank each of the following ranking "factors":
22
On-Page Elements
![Page 23: The Perfect Search Engine](https://reader034.fdocuments.net/reader034/viewer/2022052618/54b56aa44a7959cc508b45ac/html5/thumbnails/23.jpg)
Title Tags
Keyword Density
Architecture
Receny
0 1 2 3 4 5 6 7 8 9 10
Please rank each of the following ranking "factors":
23
On-Page Elements
![Page 24: The Perfect Search Engine](https://reader034.fdocuments.net/reader034/viewer/2022052618/54b56aa44a7959cc508b45ac/html5/thumbnails/24.jpg)
Quality
Quantity
0 1 2 3 4 5 6 7 8 9 10
Please rank the importance of "Volume vs. Value" when it comes to links:
24
Links
![Page 25: The Perfect Search Engine](https://reader034.fdocuments.net/reader034/viewer/2022052618/54b56aa44a7959cc508b45ac/html5/thumbnails/25.jpg)
Quality
Quantity
0 1 2 3 4 5 6 7 8 9 10
Please rank the importance of "Volume vs. Value" when it comes to links:
25
Links
![Page 26: The Perfect Search Engine](https://reader034.fdocuments.net/reader034/viewer/2022052618/54b56aa44a7959cc508b45ac/html5/thumbnails/26.jpg)
Quality
Quantity
0 1 2 3 4 5 6 7 8 9 10
Please rank the importance of "Volume vs. Value" when it comes to links:
26
Links
![Page 27: The Perfect Search Engine](https://reader034.fdocuments.net/reader034/viewer/2022052618/54b56aa44a7959cc508b45ac/html5/thumbnails/27.jpg)
Likes
+1s
Retweets
Other shares
Sentiment analysis (positive or negative)
0 1 2 3 4 5 6 7 8 9 10
Please rank each of the following social "signals":
27
Social Signals
![Page 28: The Perfect Search Engine](https://reader034.fdocuments.net/reader034/viewer/2022052618/54b56aa44a7959cc508b45ac/html5/thumbnails/28.jpg)
Likes
+1s
Retweets
Other shares
Sentiment analysis (positive or negative)
0 1 2 3 4 5 6 7 8 9 10
Please rank each of the following social "signals":
28
Social Signals
![Page 29: The Perfect Search Engine](https://reader034.fdocuments.net/reader034/viewer/2022052618/54b56aa44a7959cc508b45ac/html5/thumbnails/29.jpg)
Likes
+1s
Retweets
Other shares
Sentiment analysis (positive or negative)
0 1 2 3 4 5 6 7 8 9 10
Please rank each of the following social "signals":
29
Social Signals
![Page 30: The Perfect Search Engine](https://reader034.fdocuments.net/reader034/viewer/2022052618/54b56aa44a7959cc508b45ac/html5/thumbnails/30.jpg)
Social graph (conntections)
Psychographics (interests)
Demographics
Web history
Search history
Purchase history
0 1 2 3 4 5 6 7 8 9 10
Please rank each of the following ways to deliver search results based on what you "know" about the
searcher:
30
Personalization
![Page 31: The Perfect Search Engine](https://reader034.fdocuments.net/reader034/viewer/2022052618/54b56aa44a7959cc508b45ac/html5/thumbnails/31.jpg)
Social graph (conntections)
Psychographics (interests)
Demographics
Web history
Search history
Purchase history
0 1 2 3 4 5 6 7 8 9 10
Please rank each of the following ways to deliver search results based on what you "know" about the
searcher:
31
Personalization
![Page 32: The Perfect Search Engine](https://reader034.fdocuments.net/reader034/viewer/2022052618/54b56aa44a7959cc508b45ac/html5/thumbnails/32.jpg)
Social graph (conntections)
Psychographics (interests)
Demographics
Web history
Search history
Purchase history
0 1 2 3 4 5 6 7 8 9 10
Please rank each of the following ways to deliver search results based on what you "know" about the
searcher:
32
Personalization
![Page 33: The Perfect Search Engine](https://reader034.fdocuments.net/reader034/viewer/2022052618/54b56aa44a7959cc508b45ac/html5/thumbnails/33.jpg)
Location
Device
OS
Time of Day
Day of Week
0 1 2 3 4 5 6 7 8 9 10
Please rank each of the following ways to custom-ize search results based on contextual "influence":
33
Contextual Signals
![Page 34: The Perfect Search Engine](https://reader034.fdocuments.net/reader034/viewer/2022052618/54b56aa44a7959cc508b45ac/html5/thumbnails/34.jpg)
Location
Device
OS
Time of Day
Day of Week
0 1 2 3 4 5 6 7 8 9 10
Please rank each of the following ways to custom-ize search results based on contextual "influence":
34
Contextual Signals
![Page 35: The Perfect Search Engine](https://reader034.fdocuments.net/reader034/viewer/2022052618/54b56aa44a7959cc508b45ac/html5/thumbnails/35.jpg)
Location
Device
OS
Time of Day
Day of Week
0 1 2 3 4 5 6 7 8 9 10
Please rank each of the following ways to custom-ize search results based on contextual "influence":
35
Contextual Signals
![Page 36: The Perfect Search Engine](https://reader034.fdocuments.net/reader034/viewer/2022052618/54b56aa44a7959cc508b45ac/html5/thumbnails/36.jpg)
On-Page el-ements
Links
Social signals
Personalizaton
Contextual signals
0 1 2 3 4 5 6 7 8 9 10
Please rank each of the following "buckets" of a relevancy algorithm:
36
Relevancy Algorithm - Overall
![Page 37: The Perfect Search Engine](https://reader034.fdocuments.net/reader034/viewer/2022052618/54b56aa44a7959cc508b45ac/html5/thumbnails/37.jpg)
On-Page el-ements
Links
Social signals
Personalizaton
Contextual signals
0 1 2 3 4 5 6 7 8 9 10
Please rank each of the following "buckets" of a relevancy algorithm:
37
Relevancy Algorithm - Overall
![Page 38: The Perfect Search Engine](https://reader034.fdocuments.net/reader034/viewer/2022052618/54b56aa44a7959cc508b45ac/html5/thumbnails/38.jpg)
On-Page el-ements
Links
Social signals
Personalizaton
Contextual signals
0 1 2 3 4 5 6 7 8 9 10
Please rank each of the following "buckets" of a relevancy algorithm:
38
Relevancy Algorithm - Overall
![Page 39: The Perfect Search Engine](https://reader034.fdocuments.net/reader034/viewer/2022052618/54b56aa44a7959cc508b45ac/html5/thumbnails/39.jpg)
ENJOY!What’s Your Recipe?
SurveyMonkey.com/s/PerfectSE
CENSORED – YOU HAD TO BE THERE!