The Pantry Case Study
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Transcript of The Pantry Case Study
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© 2010 Recipe Marketing
![Page 2: The Pantry Case Study](https://reader033.fdocuments.net/reader033/viewer/2022061112/5456c4ceaf79592b448b4f52/html5/thumbnails/2.jpg)
© 2011 Recipe Marketing
The PantryCase Study
![Page 3: The Pantry Case Study](https://reader033.fdocuments.net/reader033/viewer/2022061112/5456c4ceaf79592b448b4f52/html5/thumbnails/3.jpg)
© 2011 Recipe Marketing
The PantryMarketing Challenge
• The Pantry Discount Grocers was a new grocery store in Nipomo, CA and faced all the challenges of a new company, mainly building brand awareness.
![Page 4: The Pantry Case Study](https://reader033.fdocuments.net/reader033/viewer/2022061112/5456c4ceaf79592b448b4f52/html5/thumbnails/4.jpg)
© 2011 Recipe Marketing
The PantryMarketing Strategy
• After analyzing competitors in the discount grocery industry and grocery industry trends, Recipe developed a positioning to differentiate The Pantry and a marketing plan to create brand awareness.
![Page 5: The Pantry Case Study](https://reader033.fdocuments.net/reader033/viewer/2022061112/5456c4ceaf79592b448b4f52/html5/thumbnails/5.jpg)
© 2011 Recipe Marketing
The Pantry Creative Mix
• Recipe developed a logo, business cards, and environmental signage that positioned The Pantry as an already established grocery brand.
![Page 6: The Pantry Case Study](https://reader033.fdocuments.net/reader033/viewer/2022061112/5456c4ceaf79592b448b4f52/html5/thumbnails/6.jpg)
© 2011 Recipe Marketing
The Pantry Creative Mix
• Recipe developed a teaser and landing page web campaign.
![Page 7: The Pantry Case Study](https://reader033.fdocuments.net/reader033/viewer/2022061112/5456c4ceaf79592b448b4f52/html5/thumbnails/7.jpg)
© 2011 Recipe Marketing
The Pantry Creative Mix
• Recipe developed “the Pantry Bucks” certificates for local distribution to generate trial and as an incentive to increase repeat visits among current shoppers.
![Page 8: The Pantry Case Study](https://reader033.fdocuments.net/reader033/viewer/2022061112/5456c4ceaf79592b448b4f52/html5/thumbnails/8.jpg)
© 2011 Recipe Marketing
The Pantry Results
• The Pantry Discount Grocers successfully launched and continues to grow business steadily.