The Outcome Economy - Internet of Business...The Outcome Economy •Connected devices, enable …...
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The Outcome Economy How the Industrial Internet of Things is Transforming Every Business #IoTBuild Find Me: [email protected] | LinkedIn: Joe Barkai | Twitter: @JoeBrakai
Transcript of The Outcome Economy - Internet of Business...The Outcome Economy •Connected devices, enable …...
The Outcome Economy
How the Industrial Internet of Things is Transforming Every Business
#IoTBuild
Find Me: [email protected] | LinkedIn: Joe Barkai | Twitter: @JoeBrakai
© Joe Barkai 2
What Do Customers Really Want?
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People do not want a quarter-inch drill bit;
they want quarter-inch holes.―Theodore Levitt
“
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No one wants to buy IoT
Customers pay for outcomes
The Outcome Economy
• Connected devices, enable …
• New business and customer engagement models, drive …
• User-defined outcomes …
• Delivered by an ecosystem
Find Me: [email protected] | LinkedIn: Joe Barkai | Twitter: @JoeBrakai
Digitization of the Enterprise and Value Chain
What does it mean for product design?
• Nothing – A device is a device…
• Not Much – Just the obvious: sensors, embedded software, …
• Everything – A new product development culture and process that should impact everything…
• The opportunity:
Always-connected products and consumers
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#YourProdcutSucks
Humans Become Sensors!
IoT Shortens Latency of Information
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“I knew who I was this
morning, but I've changed
a few times since then.”—Alice
Design For IoT or Design By IoT?
IoT-Centered Innovation
• Always-connected products and customers
• Immediate feedback from a diverse ecosystem
• Faster, more precise design iterations
• Kill useless features
• Improve underutilized features
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The Outcome-Driven Organization
• New thinking• Customer engagement models
• Revenue streams
• New product development processes
• Leveraging data from connected products and users
• Faster and better decisions
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Shift fromProduct promise of the past: features, functions, specifications...
ToProduct promise of the future: customer-centric business outcomes!
Recalibrate the Innovation Process
Leverage insight from always-connected products & customers
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To Stay in Touch
#IoTBuild
@JoeBarkai
JoeBarkai.com
Joe Barkai
(and request the presentation slides)
