5 December 2016 – 9 December 2016 Issue Number: 2

AppleStock Price Report

By: Usman Azam

For: Anyone

Report on Apple, Page 1

5 December 2016 – 9 December 2016 Issue Number: 2

Profile:

DataApple Inc.

1 Infinite LoopCupertino, CA 95014

United StatesSector : Consumer GoodsIndustry: Electronic EquipmentFull Time Employees: 116,000

Name: Title: Pay: Age:

Mr. Timothy D. Cook

Chief Exec. Officer and Director

10.28M 55

Mr. Luca Maestri Chief Financial Officer and Sr. VP

5.34M 52

Mr. D. Bruce Sewell J.D.

Sr. VP of Legal & Global Security, Gen. Counsel and Sec.

5.02M 58

Mr. Eduardo H. Cue Sr. VP of Internet Software & Services 5.05M 52

Mr. Daniel J. Riccio Sr. VP of Hardware Engineering 5.02M 53

Report on Apple, Page 2

5 December 2016 – 9 December 2016 Issue Number: 2

Shareholder Information:The Amount of Shares Outstanding:

5.33B

Holders:

As of 5 December 2016, there are 2,440 number of Institutions Holding Shares in Apple.

Avg Vol (3 month):

37.88M

Avg Vol (10 day):

27.81M

The % of shares held by:

Insiders: 0.03%

60.20%

Dividends:

Nov 10, 2016

Last stock split:Jun 9, 2014

Share Information:

Report on Apple, Page 3

5 December 2016 – 9 December 2016 Issue Number: 2

Previous Close109.90

Open110.00

Day's Range108.25 - 110.03

52 Week Range89.47 - 119.86

Volume24,563,594

Avg. Volume37,877,426

Market Cap583.01B

PE Ratio13.16

EPS8.31

Earnings DateJan 24, 2017 - Jan 30, 2017

1y Target Est131.00

Fundamental Analyst:

Report on Apple, Page 4

5 December 2016 – 9 December 2016 Issue Number: 2

Currently, Apples seems to be going on a medium level in terms of fundamentals, as it has many negatives but also many positives.

Apples PE ratio currently stands at 13.16, which is relatively cheap in terms of PE ratio, and even better Apples PE ratio is lower compared to the computer hardware industry average, which is at 13.99. Not so much difference though, as it only is a 6.11% difference.

But, when we look at Apples income statements we can see that Apples revenue, specifically gross profit, was on an increase from 2014 to 2015 of 32.7%, but then from 2015 to 2016 there was a decrease of 10%.

However, when we put this aside we can also see that Apples short-term statistics say this company is not worth buying, but we have to take into account other competitors to see if its only Apple that has problems or other companies,

Now, when we look at Samsung’s income statements and other financial information we can also see a similar trend however Samsung seems to be decreasing in gross profit from 2014, so this could be long-term for Samsung, but Apple could be short-term,

Furthermore, what interest me as an investor is that if we ignore the losses of Apple we can see that they are decreasing the amount of net borrowing from 29,305,000 in 2015 to 22,057,000 in 2016, and Apples also seem to be increasing for the last 2 years on their investments back into the company as a lot of their operating costs are actually in developing new products and in research, also Apples long- term investment has increased almost 30% in the last 2 years from 2014 to 2016, so I would be expecting a lot of new innovative products from Apples in the next couple of years.

Also, just on a side note Googles PE ratio is actually in the overvalued section so Apples stock seems pretty worthy of being bought.

But, however I do a problem that a majority of Apples capital structure is actually liabilities. In addition, Apple, 5-year average revenue growth is almost 5 times less than the sector, so people may be losing interest in Apples “innovative products”.

But to make a judgment on the fundamentals, we will have to see an increasing in earning when they announce it in January.

Report on Apple, Page 5

5 December 2016 – 9 December 2016 Issue Number: 2

Technical Analyst:

Now, when we look at the daily perspective of Apples stock we can see that the stock is reaching its resistance line represented by the 50 day moving average and also the top Bollinger band, but the Aroon oscillator is signalling an increase in trend and the CCI is also coming in to strengthen the trend, this is also represented the the slow stochastics crossing over, so on a daily perspective we could see some decrease as the stock is reaching its resistance, but if the stock breaks past the resistance we could see some large short–term increase.

So, to conclude, if the stock breaks resistance we BUY, if it does not which is less likely then we SELL, for backup if the CCI goes above 97.5, this is a definite BUY.

Report on Apple, Page 6

5 December 2016 – 9 December 2016 Issue Number: 2

But, from a medium perspective I think there may be a growth spurt but then could decrease, as the stock’s value has reached the middle of the Ichimoku cloud, signalling that when the stock moves out there could be potential profit making scenario, so I think that there could be an increase in stock, if it breaks resistance (otherwise sell) until the end of December, then the earnings will determine the next move.

The arrows show a visualisation of what I’m trying to say.

So, to conclude, if the stock breaks we BUY, buy I would wait for the earnings report to be sure.

Report on Apple, Page 7

5 December 2016 – 9 December 2016 Issue Number: 2

When we look at this on along term prespectuive we can see a few diffrenct things, firstly the slow stoastics has crossed over, second the MACD has crossed over as well but not at that much of a gradient and the MACDs histogram is showing a decrease in motion, not that much as its only negative by -0271, but could still decrease. Also I see that from novenmber the Aroon ossicaltor has not changed but its stayed on the exact value of 50, furthermore the 100 day moving average is showing that, there is some form of supoort, tghen the other support line is shwon the by the 50 day moving average, inadditotion to this the vbolling bands are quite fare from each other.

Also, the cirlce represents to me what looks like a triple bottom pattern, which explains the increase, but then I feel like the stock has stoped just for the earning report, but I may be wrong.

The large arrows represents what should have happened.

Report on Apple, Page 8

5 December 2016 – 9 December 2016 Issue Number: 2

So, to conclude from now I can say that the stocks looks like it could increase and decrwease but stay in around the same value I would say from 110 – 120 for the next couple of weeks, but then could break out in the upward direction if there is a increase due ti the earnings report in january.

However,

When I look at the Ichimoku cloud it indicates that the price is to increase, this is further backed by the Rate of change indicator decreasing say, less change is likely, also the Williams %R is showing that the stock is in an upward direction, in addition the Stochastics RSI is saying an increase is likely.

Report on Apple, Page 9

5 December 2016 – 9 December 2016 Issue Number: 2

So, to conclude, we should wait for the year to be over then buy Apple stock if the indicators turn more green, as theirs a lot of support for the stock, but also a lot of indicators are saying sell.

References:

https://www.apple.com/jobs/images/content/slider/retail-london/landscape.jpg

https://www.apple.com/ac/structured-data/images/open_graph_logo.png?201611302356

http://moneymorning.com/wp-content/blogs.dir/1/files/2016/10/Apple-Stock-Magnifying-glass.jpg

https://finance.yahoo.com/quote/AAPL?p=AAPL

https://finance.yahoo.com/quote/AAPL/holders?p=AAPL

https://finance.yahoo.com/quote/AAPL/key-statistics?p=AAPL

https://finance.yahoo.com/quote/AAPL/profile?p=AAPL

http://finance.yahoo.com/quote/AAPL/financials?p=AAPL

http://finance.yahoo.com/quote/SSU.DE/financials?p=SSU.DE

http://csimarket.com/stocks/fundamentals_glance.php?code=AAPL

Report on Apple, Page 10