The opinons expressed in this presentation are purely those of the author and cannot be attributed...

The opinons expressed in this presentation are purely those of the author and cannot be attributed to the Brandenburg State Chancellery

Promoting EUrope in Brandenburg:

Listen to the Region, Identify Relevance, Encourage Action

Reiner Kneifel-Haverkamp

State Chancellery

10.04.23 2

Where is Brandenburg?

Reiner Kneifel-Haverkamp: Promoting EUrope in Brandenburg

State Chancellery

10.04.23 3

Berlin-Brandenburg – The German Capital Region

Capital area in sq. mi:Berlin: 553

Brandenburg: 18,316

Population in millions:Berlin: 3.4Brandenburg: 2.6


10.04.23 4

Listen to the Region

Contradictory messagesContradictory messages


State Chancellery

10.04.23 5

Ireland(3)

Luxembourg(2) Malaysia

(1)

Greece(2)

Israel(1)

India(7)

Kuwait(1)

Mexiko(3)

Norway(2)

Netherlands(33)

Portugal(1)

Poland(7)

Taiwan(3)

South Korea(4)

Russia(3)

Sweden(23)

Turkey(4)

Ukraine(2)

USA(55)

China(2)

Venezuela(1)

Thailand(1)

Canada(9)

Denmark(23)

Finland(4)

Belarus

(1)

Hungary(1)

Austria(35)

Italy(14)

Spain(2)

Switzerland(33)

Great Britain(30)

France(29) Belgium

(8)

Czech. Rep.

(1)

Japan(7)

International business community in Brandenburg


10.04.23 6


Message 1: We are open to the world and well connected in Europe

752 cooperations with foreign schools 211 town twinnings Large international business community Close cross border cooperation with PL Participation in 51 INTERREG III A and B/C projects

Message 1: We are open to the world and well connected in Europe

752 cooperations with foreign schools 211 town twinnings Large international business community Close cross border cooperation with PL Participation in 51 INTERREG III A and B/C projects


State Chancellery

Turnout at the European election 2004

0102030405060708090

100

Belgium Slovakia Rhineland-Palatinate

Brandenburg

10.04.23 7Reiner Kneifel-Haverkamp: Promoting EUrope in Brandenburg

10.04.23 8


Message 2: We don‘t care about the European Union!

How do we explain the discrepancy between the two messages?

Message 2: We don‘t care about the European Union!

How do we explain the discrepancy between the two messages?


State Chancellery

10.04.23 9


Conclusions:

Europe sells, the EU does not Relevance is not identified Emotional links absent

Conclusions:

Europe sells, the EU does not Relevance is not identified Emotional links absent


State Chancellery

10.04.23 10

Identify Relevance

3 Areas:

Personal lives Municipal Authorities Local Businesses

3 Areas:

Personal lives Municipal Authorities Local Businesses

Reiner Kneifel-Haverkamp: Promoting Europe in Brandenburg

State Chancellery

10.04.23 11

Identify Relevance

1 Dilemma

Visible effects of EU policies are unimportant, don‘t reach a critical (positive) mass or are negative

Important effects are invisible, taken for granted or reach limited groups

1 Dilemma

Visible effects of EU policies are unimportant, don‘t reach a critical (positive) mass or are negative

Important effects are invisible, taken for granted or reach limited groups


State Chancellery

10.04.23 12

Encourage Action (and Emotion)

Make the „the practicing Europeans“(and internationalists) on the ground stronger• We have started to encourage district chief

executives (Landräte) and mayors to know and to value better the international and European activities in their districts and municipalities.

Promote policies common to the EU and the region• European Year of Intercultural Dialogue 2008

Laboratory of the Future: October 5 – 11 in Potsdam

Make the „the practicing Europeans“(and internationalists) on the ground stronger• We have started to encourage district chief

executives (Landräte) and mayors to know and to value better the international and European activities in their districts and municipalities.

Promote policies common to the EU and the region• European Year of Intercultural Dialogue 2008

Laboratory of the Future: October 5 – 11 in Potsdam


State Chancellery

Laboratory of the Future State Chancellery


10.04.23 14

Encourage Action (and Emotion)

Show EU policy content in every day life:

• A sports association organizes a „European Tour“ of ERDF-funded projects in the neighbourhood

• Schools visit local enterprises and learn about business and the ESF

• Invite politicians, eurocrats and diplomats to schools• Trilateral youth parliament (DE-FRA-POL)• Workshops with regional and local journalists

Show EU policy content in every day life:

• A sports association organizes a „European Tour“ of ERDF-funded projects in the neighbourhood

• Schools visit local enterprises and learn about business and the ESF

• Invite politicians, eurocrats and diplomats to schools• Trilateral youth parliament (DE-FRA-POL)• Workshops with regional and local journalists


State Chancellery


European Tour 2008 State Chancellery

Trilateral Youth Parliament State Chancellery


10.04.23 17

It‘s the emotions, stupid …

Ultimate challenge: Look at the changing world and face your fears!

Will we continue to be able to keep our jobs and our living standards in the face of Chinese competition?

Will we continue to have cars to drive, water to drink and energy to heat our homes?

Will we continue to have peace?

Is the EU part of the problem or part of the solution?

Ultimate challenge: Look at the changing world and face your fears!

Will we continue to be able to keep our jobs and our living standards in the face of Chinese competition?

Will we continue to have cars to drive, water to drink and energy to heat our homes?

Will we continue to have peace?

Is the EU part of the problem or part of the solution?


State Chancellery

10.04.23 18

Promoting EUrope

Thank you for your attention!

[email protected]

Thank you for your attention!

[email protected]


State Chancellery

The opinons expressed in this presentation are purely those of the author and cannot be attributed...

Documents

Transcript of The opinons expressed in this presentation are purely those of the author and cannot be attributed...