The Online Marketing Pyramid

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1 The Online Marketing Pyramid Traditional mktg: lower ROI Search Engine Optimization Social Media Presence Pay Per Click Ads Behavioral Email

description

The Online Marketing Pyramid. Traditional mktg: lower ROI. Email. Behavioral. Pay Per Click Ads. Social Media Presence. Search Engine Optimization. Dominant trend: Search Related Ads. Commercially available results next to the natural ones – 1 out of 6 referrals comes from ads. - PowerPoint PPT Presentation

Transcript of The Online Marketing Pyramid

Page 1: The Online Marketing Pyramid

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The Online Marketing PyramidTraditional mktg: lower ROI

Search Engine Optimization

Social Media Presence

Pay Per Click Ads

Behavioral

Email

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Dominant trend: Search Related Ads

Advertisements

Commercially available results next to the natural ones – 1 out of 6 referrals comes from ads

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Disruptive Technology

Online Reputation Management:Control your digital footprint –Define your personal brand

Explosive results