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Become aprofessional...

...show you care!NATIONAL Shoe Fitting Week takesplace the week commencing March28 2015 – the week prior to Easter –and is a promotion for all shops andclinics to join in and network withone another.

The Society of Shoe Fitters has alsocreated a new course to encompasshealth professionals, so they too willlearn what goes into footwear, howthe industry works and theimportance and bearing footwearhas on health, so in turn theyeducate those they are treatingabout their footwear.

It is time for many to stop buryingtheir heads in the sand hopingthings will get better.

They won’t unless we all make aconcerted effort for change. Whatare you waiting for?

Contact the Society of Shoe Fittersat www.shoefitters-uk.org or email:secretary@shoefitters-uk.org to getinvolved.

Laura West

BBeeccoommee aa pprrooffeessssiioonnaall ...... ...... sshhooww yyoouu ccaarree!!

www.shoefitters-uk.org

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T H E M A R K E T P L A C E F O R L E A D I N G B R A N D SIN T ERN AT ION A L FASHION T R A DE SHOW | 19 – 2 1 JA N 2 0 15

www.panorama-berlin.com

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Managing your bthe most from sBy Ian Tomlinson, CybertillVISITING trade shows need not meanhassle and precious time away fromyour shop.

With the right tools you can re-orderproducts whenmeeting existingsuppliers, add newsuppliers andproducts to yourstore’s stock controlor EPoS system andcheck on yourstore’s performanceall whilst visiting atrade show. How?

Armed with a cloudbased point of salesystem, it is likecarrying yourbusiness in yourback pocket.

Imagine thisscenario at a tradeshow. You get thereearly to bag a good parking spot andgrab a coffee and get your bearings.

Armed with a show guide and floorplan, you circle all the current

suppliers you want to see, whilst alsomaking a note of any new ones youwant to talk to.

Before visiting your suppliers you’llwant to know your figures. With acloud based EPoS system you log on

to your tablet andrun some reportsagainst eachsupplier.

You review categorysales reports anduse that tonegotiate with themon better pricing.

Before you log offyou then check thatyour staff haveclocked into workand see how salesare going, both in-store and online.

You send a quickmessage, through

your PoS system, tothe staff, about a delivery you areexpecting.

After positive meetings with suppliersthat morning, you have some lunch.

Ian Tomlinson

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r business to getm shows

You begin to raise the purchaseorders in your PoS system.

After importing the product file fromyour first supplier, you simply needto order the right quantity of stock.

You also check your sales at theshop, you notice that your salesmanager has made a great sale 10minutes ago.

You quickly call the store,congratulate the manager, as theytell you the details of the sale.

Just after lunch you bump into thesales director from an old supplier.

After you catch up, they explain theyhave some over-stock on a line youused to sell.

After checking you explain youstopped selling it because theyincreased their prices.

You agree a price and relist it onyour website.

In the afternoon you start talking tonew potential suppliers. You agree tobuy some stock lines from three ofthem.

However in two of the meetings thesuppliers aren’t sure if you will meetthe sales quantity to get their lowestprice.

You grab your tablet and run a reportshowing them your sales over thelast twelve months on rival productlines.

Impressed with the data andprofessionalism they offer you theirlowest price.

Just before leaving you log on andsee the store has hit target today.You also notice the product youearlier agreed to take from your oldsupplier has sold 12 units online.

All in all it has been a good day.

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