The Offspring of SEO and Semantic Web: SEO++
27
Jay Myers, bestbuy.com The Offspring of SEO and Semantic Web: SEO++
-
Upload
jay-myers -
Category
Technology
-
view
1.472 -
download
0
description
Slides from my talk in Austin, TX with members of Semweb Austin and SEO/ SEM group
Transcript of The Offspring of SEO and Semantic Web: SEO++
Jay Myers, bestbuy.com
The Offspring of SEO and Semantic Web: SEO++
25 billion web pages in the indexable web
1 trillion unique URLs discovered by Google
109.5 million web sites
1000x more sites in the “deep web”
WEB AT-A-GLANCE
2 billion users
1
2
3
4
Worldwidewebsize.com, March 2009 1
Google Official Blog, July 2008
Name Intelligence, May 2009
BrightPlanet, November 2010
2
3
4
Data via Sco! Brinker, h!p://www.slideshare.net/sjbrinker/semantic-web-summit
Your site here?
2000 2005 2010 2020
2002: 5 exabytes of data online (total)
2008: 5 exabytes of data flow monthly
2010: 21 exabytes of data flow monthly
2015: 10 ze!abytes digital data online
2020: 25 ze!abytes digital data online
“So this SEO expert walks into a bar, pub, freehouse and says to the barman, barmaid, landlord, landlady, ‘can I have a drink, beer, wine…’”
“If you have built castles in the air, your work need not be lost; that is where they should be. Now put the foundations under them."
- Henry David Thoreau
<html>
Human-readable Semantics
RDFa Microformats
Microdata
ONTOLOGIES
Rich Snippets
• Reviews
• Review ratings
• People
• Events
• Recipes
• Products
• Organizations
• Breadcrumbs
<div id="productsummary"> <div class="pdpsummarybox"> <h1>Apple® -‐ iPad™ with Wi-‐Fi -‐ 16GB</h1> <div id="detailband"> <strong>Model:</strong>MB292LL/A<span class="sep"> |</span> <strong>SKU:</strong>9811355<br/> <div id="reviewband"><strong>Customer Reviews: </strong><img
src="misc/raXngs_star_4_1.gif" alt="4.1 out of 5 stars" /> <span id="reviewscore"><strong>4.1</strong></span> <span id="reviewnum"> <a href="#customerreviews">Read
reviews (179)</a></span> </div> </div> </div> <hr />
</div>
<div id="productsummary" xmlns:v="h^p://rdf.data-‐vocabulary.org/#" xmlns:gr="h^p://purl.org/goodrelaXons/v1#">
<div class="pdpsummarybox" typeof="v:Review-‐aggregate"> <h1><span rel="v:itemreviewed">Apple® -‐ iPad™ with Wi-‐Fi -‐ 16GB</
span></h1> <div id="detailband" rel="v:raXng"> <strong>Model:</strong><span property="gr:hasMPN">MB292LL/A</
span><span class="sep"> |</span> <strong>SKU:</strong><span property="gr:hasStockKeepingUnit">9811355</
span><br/> <div id="reviewband" typeof="v:RaXng"> <strong>Customer Reviews:</strong><img src="misc/
raXngs_star_4_1.gif" alt="4.1 out of 5 stars" /> <span id="reviewscore" property="v:average">4.1</strong></span> <span content="5" property="v:best"/></span> <span id="reviewnum"><a href="#customerreviews">Read reviews
(<span property="v:count">179</span>)</a></span> </div> </div> </div> <hr />
</div>
Facebook Open Graph
<html xmlns:og="h^p://ogp.me/ns#"> <head> <meta property="og:Xtle" content="ImporXka – Thermometer, THERM(W/Clip)" /> <meta property="og:type" content="product" /> <meta property="og:url" content="h^p://www.bestbuy.com/products/ImporXka
+Thermometer/9972587" /> <meta property="og:image" content="h^p://images.bestbuy.com/BestBuy_US/
images/products/9972587_sb.jpg" /> <meta property="og:site_name" content="Best Buy" /> <meta property="og:descripXon" content="This thermometer features a large dial
for easy readability and a clip to keep it in place when not in use" /> </head>
Simple form/ user input
Basic transform engine
Human & machine readable data
RDFa
Simple form/ user input
Basic transform engine and API
Catalog API
+
Human & machine readable data
RDFa
RICH DATA EXTRACT www.bestbuy.com/products/availability;zip=55428;upc=0036725233539;
Offer includesObject = Samsung 40" Class LCD hasStockKeepingUnit = 9791235 hasMPN = LN40C630K1F hasEan_UCC-‐13 = 0036725233539 amountOfThisGood = 1.0
availableAtOrFrom label = Best Buy Brooklyn Center MN street-‐address = 5925 Earle Brown Dr locality = Brooklyn Center region = MN postal-‐code = 55430
Thank you! @jaymyers
