The “Nuts & Bolts” of Ministry Management Session 4 – Feb 21 Communications & Marketing your...
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Transcript of The “Nuts & Bolts” of Ministry Management Session 4 – Feb 21 Communications & Marketing your...
The “Nuts & Bolts” of Ministry Management
Session 4 – Feb 21
Communications & Marketing your
Ministry
Reminders…
March 7th Human Resource Management
March 21st Leading Groups & Teams Systems & Accountability Read: Spiritual Leadership (Ch 9 & 11); The
Advantage (pp 141-193) Graduation!
Marketing & Communications
Topic: Communication Chris Banman & Bruce Duggan
In Preparation: Refer next slide
Bonus Session (11:00 – 12:45): 5 Dysfunctions of a Team (DVD &
discussion)
Planning
Leading
Organizing
Systems & Accountability
Vision/Problem
Marketing & Communications
Why communicate?
Connecting to your leaders, teams, and volunteers
Connecting to your community
Marketing without money
Marketing & Communications
Ministry vs. Business Corporate wannabes OR rebels against
corporate mindset Some elements of business marketing &
communications fit; some don’t So let’s figure out what does and doesn’t
Marketing & Communications
Business communications purpose: In business, every communication is an
attempt to persuade: To believe something To do something
In what ways is this true—and/or not true—in ministry?
In what ways is this true—and/or not true—for a church?
Marketing & Communications
Business terms:
Communications
Marketing
Advertising Media Relations Sales
Marketing & Communications
Communications
Marketing
Advertising Media Relations Sales
What terms should we use in ministry?
Why Communicate?
Communication. N. 1. the imparting or exchange of, ideas, or feelings 2. something communicated such as a message 3. the study of the ways in which human beings communicate 4. a connection route or link
Lost in Translation
St. Jerome, the patron saint of translators, studied Hebrew so he could translate the Old Testament into Latin from the original, instead of from the third century Greek version that everyone else had used. The resulting Latin version, which became the basis for hundreds of subsequent translations, contained a famous mistake. When Moses comes down from Mount Sinai his head has "radiance" or, in Hebrew, "karan." But Hebrew is written without the vowels, and St. Jerome had read "karan" as "keren," or "horned." From this error came centuries of paintings and sculptures of Moses with horns and the odd offensive stereotype of the horned Jew.
History of Communication
Smoke Signals Carvings Runners Pigeons Gutenberg Press (1439-1457) Pamphlet (16th century) Telescope (17-18th century) Pony Express Mail coach Telegraph (Victorian Internet) Telephone Today (FB, IM, Chat, Skype, Blog, mobile, Ipad)
Online Communication Tips
Emoticons? Angry? Re-read (before sending) Share daily work schedules Establish time limit for replies (24-
48hrs) Appropriate? Sharing files
What Is Marketing?
Simple definition: Marketing is managing profitable customer
relationships Goals:
1. Attract new customers2. Keep and grow current customer base
What Is Marketing?
Slightly less simple definition The process of creating value for customers and
building strong relationships to capture value from customers in return
NEW view of marketing:
Satisfying customer needs
No Cost Marketing
Your Money or Your Time If you can’t spend money, you have
to spend time. 3 basic options
Publicity Word of Mouth Social Media
If it bleeds, it leads?
Basically means that the media loves violence.
Media will have much higher ratings if they report about a murder rather than something nice, like somebody saving a cat from a tree.
Public Relations
Public relations departments perform the following functions: Press relations or press agency Product publicity Public affairs (community relations) Lobbying Investor relations Development
Wednesday, 02 June 2010 10:54Third World Technology Saves St Boniface Basement
Press Release - Winnipeg man uses village irrigation pump to drain flooded basement[Winnipeg]- When the water started rising in his basement during this past weekend's heavy rains, St Boniface resident Stuart Taylor turned to a unique solution - a foot-powered irrigation pump that his organization has developed for third-world farmers. Mr. Taylor is the executive director of Winnipeg-based International Development Enterprises - a non-profit organization that designs and markets low-cost irrigation equipment for village farmers in Africa, Asia and Central America.His daughter was the first to alert him to the rising waters in their finished basement. "She called me down to the guest room," he says "and just pointed at the floor." A pool of water was creeping out from under the bed. "Within an hour or so, the place was a swimming pool."While Mr. Taylor bailed water into a Rubbermaid container, his wife called local supply stores to try and get a rental pump. "No-one she spoke to had anything for rent - or even for sale. Obviously we weren't the only ones looking for a pump on Saturday night. My wife turned to me and said, 'Why don't you get out to the office and grab a treadle pump.' It was a brilliant idea."
The foot-powered pump is a simple device that resembles a Stairmaster. Treadles drive two pistons that can pump water from up to six meters' depth. IDE works with manufacturers and retailers in developing countries to establish local production and supply of a range of innovative and affordable irrigation technologies, including the pump. Farmers who use the pump to irrigate their crops can double their incomes within the first year."It's ironic," says Taylor. "We developed this pump so that farmers facing water scarcity can collect and apply water to their fields. In my case, there was anything but a scarcity of water and I'm using this same pump to get rid of the stuff!"Having read about some homeowners left without power and unable to use their electric pumps this weekend, Mr. Taylor thinks he may have hit upon an opportunity. "I see the business model as part exercise gym and part emergency response unit," he says, smiling. "We can offer people a good aerobic workout in exchange for pumping out flooded basements. It's a win-win."Watch an interview with Stuart Taylor on CBC Winnipeg's evening news
Major Public Relations Tools News Speeches Special events Written materials Audiovisual materials
Corporate identity materials
Public service activities Buzz marketing Company website Social Media
Public Relations
The (unlucky number) Annual Weekend for Guys Who Like Movies Star Lake Lodge - Whiteshell Keswick Fellowship
June 7 – 9, 2013 Weekend Theme: Keeping the things that matter balanced in our lives (and avoiding chainsaws). Hosted by Chris Banman. Sessions led by John Botkin.
I'm busy...Demanding teaching load (including new course design & delivery), heavy and growing service load, research projects begging for attention, home and family demands. All in all I'm juggling the balls and it's good, but as my days seem to be getting shorter and shorter, I've got this nagging question (sometimes bemused, sometimes panicky): am I spending my life on important-enough stuff? An Ontario Friend “I used to be afraid of failing at something that really mattered to me, but now I’m more afraid of succeeding at things that don’t matter.”” Bob Goff, Love Does.
A weekend for Men: To watch movies togetherTo learn about maintaining balance in our livesTo discover some new friendshipsTo eat great food (in man-sized portions)To have fun – maybe brush up on juggling skills To win Manly PrizesTo enjoy the Whiteshell (swim, hike, fish, read, rest) AND: The cost is still only $70.00 Round up some friends and register on-line at www.starlakelodge.comFor more information contact John Botkin - [email protected] or Chris Banman – [email protected]