The NuCanoe Opportunity The NuCanoe is a boat that gives people a greater ability to pursue activities on the water. What is NuCanoe? Enhance Your Ability To Fish To Recreate To Hunt To Dive To Row To Paddle What is NuCanoe? Why NuCanoe? Confidence on the Water Why NuCanoe? Great stability and easy to use No training or experience required Allows you to focus on your activities Greater Functionality Why NuCanoe? Versatile design lets you do more Configurable to suit your needs Superior Comfort Why NuCanoe? Upright seating position enables better posture and straight or bent legs Wide variety of seating options Enjoy being on the water for hours Multiple Options Why NuCanoe? Fishing, hunting, paddling, rowing Lakes, rivers, saltwater Paddle, row, or troll One, two, or three passengers Better Results Why NuCanoe? Greater success in your activities More enjoyable experiences on the water NuCanoe for Who? Sportsmen NuCanoe is for Looking for a better way to fish or hunt Concerned with fishing and hunting, not paddling Active Adults NuCanoe is for Seeking enjoyable experiences on the water Desiring comfort, safety, and ease of use Families NuCanoe is for Looking for safe and fun activities Wanting something fun for the whole family The NuCanoe Opportunity ParticipantsPurchases Paddlesports5,900,000$371,000,000 Fishing (w/ Boats)17,000,000$7,500,000,000 Waterfowl Hunting2,300,000$934,803,000 Marine31,900,000N/A Significant end use market size A better tool instead of a new activity The NuCanoe Opportunity High utility product provides great value NuCanoe benefits are desired by consumers Differentiated from other canoes, kayaks, & boats The NuCanoe Opportunity Achieving Business Success Broad end-use markets to sell in to Attract new customers to your store Significant accessory and follow-on sales Accessories average 50% of boat sales Achieving Business Success Universal hull & modular accessories reduce retailer inventory levels Protected dealer territories and no box stores Great margins and shipping programs Super Simple Shipping Program Achieving Business Success NuCanoe Highlights Results & Successes The NuCanoe was designed by Tim Niemier, founder of Ocean Kayak First NuCanoe sold in 2006 Sales Growth (YoY) 2007: 305% 2008: 147% 2009: 7% 72 Dealers in US and Canada NuCanoe Highlights NuCanoe Dealer Map NuCanoe Highlights