15-16 November 2017

The onlyNordic tradeevent forNaturalLiving

Co-located with

Generate new business this year and getyour products in front of thousands of keynatural and organic buyers...

Natural Products Scandinavia is the only dedicated Nordic tradeshow for natural living, health, nutrition, selfcare, beauty, skincareand natural food and drink. The show attracts thousands of visitingdistributors, wholesalers, retailers and buyers who come to see avibrant showcase of exhibitors from the Nordic region as well asfrom around the world.

Co-located with the Nordic Organic Food Fair, visitor tickets allowaccess to both shows and the open plan layout allows visitors tomove freely between the two events. In 2016 there were 375exhibitors from 46 countries and 4912 attendees from 68 countries.

We are expecting over 400 exhibitors and 5500 attendees in 2017.

Who visits the show?Key Trade Buyers from leading: Supermarkets | Onlineretailers | Department stores | Wholesalers & distributors |Importers & exporters | Health stores & pharmacies |Foodservice – public & private

Last year we had visiting buyers from: Life | Life Everkost| ICA Sverige | Axfood | Dansk Supermarked | CoopSverige | Coop Danmark | HKC Egenvård | Matas |Naturligt Snygg | Netto | Ikea | Lidl | Aldi | Rema 1000 |Willys | Danasan | TJX Europe | Dagrofa | Svensk Cater |Dansk Cater | Hälsokraft | Helsam | Kung Markatta |Gymgrossisten | Infinity Foods | Mat.se | Nemlig.com |Reitan Servicehandel | FoodService Danmark | 7-Eleven |Ruohonjuuri | Martin&Servera | Menigo Foodservice |Orkla Foods | Urtekram | Arnold Suhr Netherlands |Bodystore.com | Matsmart in Scandinavia | BC HospitalityGroup | Naturkost Übelhör | Renée Voltaire | Magasin duNord | Wholefood | Planet Organic | Abel & Cole | SASAirlines | Region Skåne | Saltå Kvarn | Paradiset | Midsona| Mathem | Ikea IMS | Fazer Foodservice | Nordic FoodExport | Organic Health Oy | Caldic | Solhjulet | RoskildeFestival | Irma | Norganic AS | Apoteksgruppen

What they came to see...

INTRODUCTION

Join the conversation: Follow us on Facebook and Twitter www.naturalproductsscandinavia.com

Dedicated to all things Natural!

Shows like Natural ProductsScandinavia are our favourites. In onehall, they gather exhibitors and visitorsof a specific topic and of a specific region- natural products and natural lifestylein the Scandinavian region. Visitorsknow exactly why they visit and thevisibility as an exhibitor is a 100%. NPSdefinitely brings in good sales leads, notto mention that the price/performanceratio is perfect. We've exhibited at NPSfrom the start and already re-booked for2017. It's definitely a must for 2017””” KATRIN HOFFMANN, PR MANAGER, PRIMERA TECHNOLOGY EUROPE, GERMANY

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The Nordic region has one of thehighest Vitamins & DietarySupplements sales per capita in theentire world*

Experiencing double-digit growth since2008, the natural personal care markethas seen a compound annual growthrate (CAGR) of 11.3% over the last fiveyears and is projected to post anincrease of 9.2% to reach €36 billionin 2018.***

Global consumer health reached €194billion in 2016, Vitamins & DietarySupplements are worth €81 billion,weight management & wellbeing €14billion and sports nutrition €11 billion*

The Nordic market for natural &organic cosmetics is growing byabout 10% per annum, compared toabout 5-7% for Western Europe.Revenues are projected to reach€200 million in the coming years**

WHY EXHIBIT

We have exhibited at Natural Products Scandinaviaseveral times, it has given us the opportunity tomeet our customers and potential distributors andpresent our products” PERNILLE STEENFAT, PARTNER AT PHARMA GP APS, DENMARK

We believe in this event, with its purpose to inspireinnovation and help increase brand exposure.We’ll definitely be back in the future andrecommend everyone to visit!” JOHANNA LINDSKOUG AND CECILIA NILSSON, FOUNDERS OF BRUNS, SWEDEN

It has been an excellent show and we’ve met withpotential partners from all over the world, not justthe Scandinavian region. It’s the perfect spot tolaunch new products” MERYLIN RÜÜTLI, CO-FOUNDER OF MULIERES, ESTONIA

The Scandinavian region is known throughout the world for itscommitment to natural lifestyles which makes it one of the fastestgrowing and most exciting markets to be part of!

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EXHIBITOR CASE STUDY:

Biovegan attended Natural Products Scandinavia in 2015 for the firsttime. Our aim was to understand the demand for vegan bakingingredients and get feedback from buyers and retailers. Theshow proved to be a perfect marketplace, where you can notonly buy and sell (in fact at every corner), but gets loads ofinformation and meet contacts as well. Having learned a lotabout consumer demand at the show, we developed our newScandinavian packaging and a line of products especiallydesigned for Sweden, Denmark, Norway and Finland – we foundpartners in all of these countries in only two days. We would never havedared to this so soon without the many high class contacts the show providedus with! 2016 saw the official launch of our new line in Malmö!

Why Exhibit at Natural Products Scandinavia?

Nordic Natural Market Overview

* Euromonitor International ** Organic Monitor *** Kline Group

Sales of Fairtrade products in 2015

MILLIONS

Norway Denmark Finland Sweden

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How you present your stand and engage withpotential customers during the show, are allcrucial elements of maximising your investmentand getting the best out of your exhibition.

Along with various options on packages, we provide a whole host ofadditional FREE marketing and PR services that will help you create areal buzz and make you stand out. In addition to this look out forsome fantastic sponsorship opportunities available!

Stand package: Include: Walls,name board, carpet, lighting,electricity and table & 2 chairs

With a bit of creativity you can easily make your shellscheme look great. Get some stickers, backdrops, a differentcarpet colour or get your walls painted – spend a bit extra andstand out from the rest.

Dressed for Success!

Stand Packages

Stand Option Cost per square metre:

Full stand package €380

Space only package €350(Available to companies taking

12sqm or more)

Creative Exhibiting Ideas:

Make your stand eye catching and haveyour wooden walls painted from as little as €35 per panel – 1m x 2.5m

You can hire out some great furniture and shelves from our onsite contractors – they have a catalogue full of ideas!

Want to add some nature to your stand? –you can also hire out plants and flowers

You can bring your own banners, stickersand posters to brighten up the walls

You can change the colour of the carpet orhave different flooring for an additionalcharge, starting from €10 per square metre

Need local contacts for prints, stickers,etc.? Let us know!

We offer two main stand choices:

Full Stand Package: A hassle-free package including the standbuild, walls, name board, electricity, lighting, table and chairs

Space Only Package: Gives you the opportunity to designand build your stand yourself (minimum size is 12sqm)

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Rates and Packages

Corner stands & Premium Positions

+10%

15-16 November 2017

Natural Products Scandinavia andthe Nordic Organic Food Fair are co-located side by side – providingthe perfect platform for both naturaland organic sectors to network, growtheir business and see what’s new in the market.

Although co-located, both events have their ownindividual identity and branding. Both shows havecustomised visitor and exhibitor marketingcampaigns, in multiple languages, ensuring aqualified and dedicated audience for each event.

Health & Nutrition Exhibitors: Established brands, new start-ups and leadingmanufacturers and suppliers of nutritional supplements, herbalremedies, sports nutrition and natural healthcare products.

Visitors: Independent and multiple health stores, nutritionists,wholesalers and distributors, importers and exporters.

Natural BeautyExhibitors: Established brands, new start-ups and leadingmanufacturers and suppliers of personal care, skincare, haircare,cosmetics, bodycare, suncare, mineral, Fairtrade, organic,vegan, ethical, male grooming plus many more regional andinternational exhibitors.

Visitors: Multiple beauty retail chains, supermarkets anddepartment stores, beauty importers and exporters, beautywholesalers and distributors and beauty salons.

Natural LivingExhibitors: Established brands, new start-ups and leadingmanufacturers and suppliers of sustainable living products, eco-household products, clothing and textiles, sustainable, ethicaland green living products.

Visitors: Buyers from throughout the retail spectrum, includinghealth stores, pharmacies and drug stores, supermarkets anddepartment stores.

Natural FoodExhibitors: A large variety of food brands, local producers andinternational suppliers offering a wide collection of deliciousand healthy food and drink products; special diet / free from,organic, Fairtrade, baby and children, vegetarian and veganand functional food and drink.

Visitors: Independent, specialist and multiple food retailers,supermarkets and department stores, wholesalers anddistributors, food importers and exporters, restaurants, hotelsand contract caterers.

The PerfectPartnership...

HOW THE DIFFERENT SHOW ZONES WORK

The Natural & Organic Awards Showcaseis where exhibitors will be showcasing theirlatest products and where the voting takesplace for The Natural & Organic AwardsScandinavia. These products will alsofeature in a separate booklet handed out tovisitors at the show and promoted on socialmedia.

The VIP programme is aimed at key tradebuyers from the Nordic region as well asselected buyers from across Europe. Throughcollaboration with media partners andassociations, we provide a dedicated campaignto get them to the show and will once againinvest in a Hosted Buyers Programme in 2017.

With the huge success in 2016 – The Eco Packaging feature area will againbe showcasing sustainable and biodegradable packaging innovations andnew product developments that solve food packaging and food waste issues.With global growth of Biodegradable packaging predicted at 500%, this isclearly a focus for producers, buyers and consumers.

We willonce again host thesought after Beauty Hours inthe Natural Beauty Theatre. Thesehours will give exhibitors in the Beauty &Skincare Zone the opportunity to present theircompany and products to a relevant audience. Theopen plan layout of the theatre creates an informalatmosphere making it easy for visitors to locate.

The Natural Theatre will once again host aworld class education programme and willbring together industry speakers who willcover a wide range of topics includinginnovation and product development,market overview, exporting and importingchallenges and understanding the healthindustry in the Nordic region.

Organised by the Swedish Organic ChefAssociation, Föreningen Ekokockar, the NordicOrganic Food Fair will once again host theNordic Organic Chef of the Year where chefsfrom the region compete for the title. Thecompetition helps to promote and celebratethe valuable contributions chefs make inorganic kitchens every day.

SHOW FEATURES

What’s Happening in 2017?

Beauty Hours

VIP Programme

Natural & Organic Awards Showcase

What we can do for you...We have a dedicated marketing team who will help you with the following andmuch more:

Buyer’s New Product Guide – Submit your new and innovative products tobe included in the Buyer’s New Product Guide, which is a printed guide sentto all the senior retailers and VIP Buyers in advance of the show

VIP invitation postcards and visitor brochure – We’ll design, print and post/email these to high profile buyers you want to target/invite

“See us at the show” logos – Designed by us to be used on your website, email signatures and in newsletters

Event banners – Download these from our website with a link taking people straight to the registration page for the show

Personalised Email Invitations – Send these to your existing customer base

Press releases – If you have a new product or brand you want to shout about then send us your press release. We can put it in our newsletters to our visitor database, use it on the show website and it could even be included in our press releases issued to the media

What you can do...Make sure people know you will be there – Send out VIP invites, email them, add details to your email signature, call up new and existing clients to arrange meetings at the show.

Go crazy on social media – Tweet about it, post pictures on Instagram, create a buzz on Facebook or integrate it with your blog and your website -#NPS17 #NPScandinavia @NPScandinavia

Stand out – A great stand design helps deliver your exhibition objectives. You can do some very creative things with a stand package.

Train your staff – 80% of the success of your stand is down to your staff, so train them. Use approachable people who are fully briefed and can speak confidently about your business.

Collect leads – With the data app now included in all stand sales you caneasily collect all your leads. The more quality leads you leave with, the higheryour chances of winning big business!

Follow-up – If you don’t follow-up your leads, why invest in the exhibition to begin with? You would be amazed how many exhibitors don’t follow-up their leads! Make sure you contact all of your leads at least six times after the show.

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Excellent Industry FeedbackTop tips for exhibiting success

The show was a great chance for me to gainproduct exposure to the Nordic market. I havereceived several offers for distribution and onlineshops, so I achieved exactly what I had hoped for.” WILL PETRIE, OWNER, BUG SOOTHER UK

This show definitely is a must for companies likeours looking for growth and entry into newEuropean markets. Many genuine buyers,retailers and distributors looking for innovativeproduct range.”MILIND JANI, CEO, PAVILION HEALTHCARE INTERNATIONAL LIMITED, UK

Natural Products Scandinavia has been a bigsuccess for us all round. We have met lots ofleading retailers, distributors, private labelcompanies etc. We have already rebooked for nextyear. It’s simply the best show in Europe fornatural and organic products!”PLAMEN MEDAROV, CEO OF GO4RAW®, BULGARIA

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CAPTURE AND MANAGE YOUR EVENT LEADS

New N200 Award Winning Sales and Data App. Now includedwith all stand packages at just £89 saving over 70%!

NEW

We offer flexible solutions for associations,embassies, trade promotion agencies and otherorganisations to bring their members to thisdedicated trade only event.

KRAV develop organic standards andpromote the KRAV-label in Sweden. Theypromote the show to members and industrycontacts, in addition to supporting the show.

The market is a profitable and growing area for natural and organicproducts in both the public and private sector, and we offer companiesaccess to all those key buyers who can make those important buyingdecisions. We can provide advice and suggestions on location andpavilion stand layouts, we also offer sales and marketing support and wecan create dedicated packages to suit your needs.

As the pavillion organiser they are given 4sqm free of charge to have aspace on the pavillion so they can meet new potential clients and havemeetings with other industry relations during the exhibition.

Sales Manager, Johan Cejie, KRAV Sweden said “The fair attractsexhibitors from areas far away, and makes the show work well for sourcing.A key point for this show is that it targets the Nordic region, which alsomakes the show more effective; we know exactly what market we areselling to. One of our KRAV pavilion exhibitors actually got two largeorders within 24 hours after the fair closed – which is superb!”

Sales support Marketing collaboration

PR support Customised sales and marketing material

Customised email campaigns Social media support

Pavilions

Options

How we can work together

Case Study

SPACE ONLY: we provide you with a suitable stand location and you design and build your ownpavilion along with your members

SHELL SCHEME PACKAGES BOOKED IN ADVANCE: You book and take full control of the pavilionspace including how it is divided up for your members. We build the full pavilion stand for you using thestandard stand package, which includes walls, name boards, electricity, lighting, table and chairs. Youorganise and sell on the individual pavilion stands to your members.

SHELL SCHEME PACKAGES WITH SALES SUPPORT: We work as a partnership to sell stands on yourpavilion, we will rely on you for member details for us to contact your members and create marketing support.

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Previous Pavilions

Organic Denmark

KRAV

Vegan Society Boulevard

Spanish Pavilion

Estonian Pavilion

Lithuanian Pavilion

Italian Pavilion

Holland Pavilion

Organics Cluster France Pavilion

Bulgarian Pavilion

Organised by

UK office – 1st Floor, Nile House, Nile Street, Brighton BN1 1HWNordic office – Nordenskiöldsgatan 13, S - 211 19 Malmö, Sweden

Who’s who at the show...

Anne Seeberg – Event DirectorTel: +44 (0)1273 645124Email: aseeberg@divcom.co.uk

Melina Viking – Sales ExecutiveTel: +44 (0)1273 645141Email: mviking@divcom.co.uk

Fiona Allen – Marketing ManagerTel: +44 (0)1273 645147Email: fallen@divcom.co.uk

Caroline Bissell – Marketing ManagerTel: +44 (0)1273 645159Email: cbissell@divcom.co.uk

Emma-Louise Jones – Head of PRTel: +44 (0)1273 645134Email: ejones@divcom.co.uk

Stand SalesFor all stand sales, sponsorship and theconference programme.

MarketingFor anything marketing and promotionrelated – You can order VIP invites,postcards, show logo, website banner, etc.

Helen Trott – Operations ManagerTel: +44 (0)1273 645122Email: htrott@divcom.co.uk

OperationsOperations organise the logistics of theshow and all the health and safety forms.They will send you your online exhibitorsmanual 3-4 months prior to the show.

Malmö Mäss-Service AB – Li MellbergTel: +46 (0)406 42 99 26Email: li@mass-service.se

Services at the venueMalmö Mäss-Service AB are our onsite venuecontractors. They build the stands, provideall furniture, electricity, lighting, organisestorage and receive your deliveries at thevenue.

If you want to contact the venue or therestaurant team on site please let us know andwe can pass on the right contact details.

15-16 November 2017