The Next Wave of Mobile Financial Services-01 greg reeve
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The Next Wave of Mobile Financial Services-01 greg reeve
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Innovation and M PESAInnovation and M-PESAInnovation in the M-PESA Mobile Money System
d f / twww.vodafone.com/vmt
Greg ReeveHead of Mobile Payment Solutions
Per monthPer month
Vodafone Money Transfer – Our markets
Kenya
L h d M h 2007
Tanzania
• Launched• Launched March 2007
• Over 13.5M registered customers
• Over 22K agents
• Launched April 2008
• Over 6M registered customers, 5K agents
• Over 22K agents
• Over 300 paybill companies• Growth last year 600%
Afghanistan• Launched
February 2008
South Africa• Launched
A g st 2010
Fiji• Launched
June 2010February 2008
• Full proposition –leading the way with salary disbursement
August 2010
• Banking partnership with Nedbank
• Largest Money T f tl t
June 2010
• Over 250K customers
Transfer outlet footprint in SA
5 Vodafone Money Transfer 20 February 2011
Key success factors
E
Vodafone Money Transfer
TL E
A B
L
R E
A S
M P
O R
D
C U
F
S I
A F
F O
S E
T R U S TA
6 Vodafone Money Transfer 20 February 2011
M-KESHO – financial inclusion
21% and 3%21% and 3%
650 000650,000
Over $40M$
ZeroZero7 Vodafone Money Transfer 20 February 2011
Ultra Low Cost Handsets
C f t t
Vodafone 150&252With B&W or colour display
Common feature set
> Voice & SMS> Memory: 4MB (Phonebook: 100 entries)> FM Radio> FM Radio> Torch light> Battery: 500mAh (Stand-by: Up to 400h. Talk
time: Up to 5h) – 252 has 700mAh> GSM 900/1800> Polyphonic ringtones > Vibration> Hands free> Hands free> Alarm clock > Calculator> Currency converter> 2 embedded games> Mini USB connector
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Partnerships
+ =
++ =
=+
+ =
9 Vodafone Money Transfer 20 February 2011
Customer Service
> Customer Care Handset – reducing queues and serving customers
> Agent Handset – all that is required to register and serve customers – ‘what we do must work in the Rift Valley’
10 Vodafone Money Transfer 20 February 2011
Insurance – Kilomo Salama
Confirmed your Insurance request has
been successfully
EQUITYBANK
yprocessed. Policy No.
123/456/7/891011 2010/12. Benefits
Statement. Expiry Date is 18-May 2011.
Source: http://allafrica.com/stories/201009220546.html
11 Vodafone Money Transfer 20 February 2011
Emergency Credit
Ksh 100 toKsh 100 toK h 5000Ksh 5000
12 Vodafone Money Transfer 20 February 2011
Thank you
13 Vodafone Money Transfer 20 February 2011
