The Next Generation of Immersive, Online Brand Building

Virtual. Good. The Next Generation of Immersive, Online Brand-Building. http://www.viximo.com

Joni spends about $100/year on Dogster.com buying gifts for her pet-loving friends.

But the gifts can't be held or wrapped. They can't even be seen unless her friends are online.

Dogster.com members (like Joni) bought 1.5 million virtual gifts in the past 12 months. – The Boston Globe, August 26, 2008


Facebook’s virtual economy will be worth more than $100 million in the next twelve months. – Adotas.com, September 5, 2008


Facebook’s virtual economy will be worth more than $100 million in the next twelve months. – Adotas.com, September 5, 2008

Gaia collects $1 million PER MONTH from players who buy virtual goods ranging from puppy ears to lightning bolts.

– Associated Press, September 7, 2008

People spend over $1.5 billion on virtual items every year.

People spend over $1.5 billion on virtual items every year.

By 2010, virtual goods sales will exceed $7 Billion.

People love giving & receiving gifts. Particularly brand-name gifts.

Source:AdNectarFacebookApptest,Feb.8,2008,samplesizeof6,200gi?s

97%

97%

79%

3%

3%

21%

Purse

Beer

Necklace

Generic Branded

JUST ONE EXAMPLE:

Kohl's Corp.’s virtual line of clothing on Stardoll.com logged 2.2 million visits & sold 1.8 million items.

JUST ONE EXAMPLE:

Kohl's Corp.’s virtual line of clothing on Stardoll.com logged 2.2 million visits & sold 1.8 million items.

IN ITS FIRST 16

DAYS!

Say hello to the future.

This is a “Digital Native” (13-26yo)!


He’s never known life without ATMs, mobile phones, or !the Internet.!




He spends more time online than he does watching TV. !





And almost as much time sending & receiving messages on his iPhone.!






He has about 10x as many online friends as real ones.!






He has about 10x as many online friends as real ones.!

He uses a social network DAILY!



Virtual worlds & virtual goods are a natural part of his social interactions.!

AND HE DOESN’T CARE ABOUT YOUR AD.

AND HE DOESN’T CARE ABOUT YOUR AD.

HE CARES WHAT HIS FRIENDS THINK.

“Gen Y (13-24yo) tends to rely on their network of friends and their recommendations, not traditional ads.

They’re turned off by interruption advertising but happily pay attention (and dollars!) to virtual goods.”

Source: Why Gen Y Is Going to Change the Web – ReadWriteWeb http://www.readwriteweb.com/archives/why_gen_y_is_going_to_change_the_web.php

TARGETED. TRUSTED. SOCIAL.

"When you look at an ad, it's pretty quick… But when they're in this virtual world, this

gets them to spend more time viewing & sharing your product. It's …more sticky.”

- Jennifer Weiderman, Vice President, Global Marketing, K-Swiss

The Next Generation of Immersive, Online

Branding Solutions


Branding Solutions

Branded gifts on the Web


Branding Solutions

Branded gifts on the Web

Branded gifts (& Flirts) on the iPhone®

Giftd: Virtual gifts, virtually everywhere.

Users send & receive gifts wherever they are—from social networks to blogs to the iPhone® and beyond.

Trusted. Targeted. Social.

TrueFlirt: The art of flirting—iPhone®-style

Flirting is human nature.

TrueFlirt is a free iPhone app that lets users send romantic, playful, or sexy virtual “flirts” to one another.


‘Flirts’ wrap simple, social messages into gorgeous, 3D animation that responds to user interaction. Touch, sound, tilting—all enhance the interaction.


Every ‘Flirt’ arrives with a selection of playful, engaging ‘FlirtBack’s, which encourage more flirting.

“Branded” flirts offer a unique opportunity to weave products into the conversation & benefit from viral impact.

Get in on the conversation.

For more information about branded virtual goods (or branded Flirts), contact:

Maxine Manafy VP, Business Development Viximo [email protected]

The Next Generation of Immersive, Online Brand Building

Technology

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