T H E N E X T B I G

T H I N G S

C A P I T A L M A R K E T S D A Y

R O B E R T G E N T Z

2 0 - 0 6 - 2 0 1 7

2

T H E W AV E O F D I G I T AL I Z AT I O N I S D I S R U P T I N G T H E F AS H I O N M AR K E T

RISING CONSUM ER EXPECTATIONS

BRANDS GO DIGITAL

TECHNOLOGY AS ENABLER

Convenience

Personalization

Cross-device usage

Emotional connection

Omni-channel

Big data

B2B platforms

Integrated stock

Internet of Things

Augmented & virtual reality

DIG

ITA

LIZ

AT

ION

Machine learning & artificial intelligence

3

Z AL AN D O E N AB L E S F AS H I O N P L AY E R S T O R I D E T H E W AV E – B Y P R O V I D I N G

T H E O P E R AT I N G S Y S T E M F O R F AS H I O N

CONSUMERS FASHION

PLAYERS

TECHNOLOGY

ZALANDO

PLATFORM

4

T H E O P E R AT I N G S Y S T E M E V O L V E S I N T O A S E L F - R E I N F O R C I N G F L Y W H E E L

1

2

3

4

5

6

1

2

3

4

5

6

Connect brands through D I G I T A L I Z A T I O N S E R V I C E S

Enlarge our A S S O R T M E N T & collect more D A T A

Build T A I L O R E D E X P E R I E N C E S for consumers

Become our consumer’s B E S T F A S H I O N F R I E N D

…

Build E N H A N C E D S E R V I C E S for brands

5

D A T A

T E C H N I C A L

K N O W H O W

C O N S U M E R

B R A N D

F A S H I O N

A S S O R T M E N T L O G I S T I C S

C O N S U M E R

R E A C H

M E D I A

B U Y I N G

E M P L O Y E R

B R A N D …

ZALANDO

MEDIA

SOLUTIONS

CUSTOMER

INSIGHTS

ZALANDO

FULFILLMENT

SOLUTIONS

TALENT FOR

THE PLATFORM

T H E S U C C E S S F AC T O R O F T H E Z AL AN D O P L AT F O R M :

W E M O D U L AR I Z E O U R AS S E T S & U S E T H E M AS U N F AI R AD V AN T AG E S

6

E X AM P L E : Z AL O N C O M B I N E S E X I S T I N G AS S E T S W I T H N E W AS S E T S

T AI L O R E D T O S T Y L I N G AD V I C E

T E C H N I C A L

K N O W H O W

S T Y L I S T

T O O L S

S T Y L I S T

C O N T A C T S … P A Y M E N T

D A T A

L O G I S T I C S

C O N S U M E R

R E A C H

F A S H I O N

A S S O R T M E N T

7

E X AM P L E : Z AL AN D O M E D I A S O L U T I O N S ’ S U C C E S S I S B AS E D O N R E T AI L

AS S E T S S U C H AS B R AN D C O N T AC T S

…

C O N T E N T

C R E A T I O N

P A Y M E N T

D A T A

T E C H N I C A L

K N O W H O W

B R A N D

C O N T A C T S

C O N S U M E R

R E A C H

M E D I A

B U Y I N G

M A R K E T I N G

K N O W H O W

8

W E I D E N T I F Y AN D E V AL U AT E I N V E S T M E N T S

W I T H A S T AN D AR D I Z E D P R O C E S S

1. S U R F A C E

O P P O R T U N I T I E S

2. F I L T E R A S S E S S

E X E C U T I O N

3.

I N T E R N A L

E X T E R N A L

P R E C I S E C R I T E R I A

- Significant value creation

- Strategic fit

- Unfair advantage

B U I L D B U Y

joint

venture

… or

acquisition

within core

Business…

…or Emerging

Business unit

or

INVEST

9

W E H AV E A G R E AT F U T U R E AH E AD O F U S

RIGHT

EXECUTION

OPERATING

SYSTEM

UNFAIR

ADVANTAGES

DIGITALIZATION

TREND

10

L E T ’ S T AK E A D E E P E R L O O K AT :

AR T I F I C I AL I N T E L L I G E N C E

S M AR T L O G I S T I C S

11

C e r t a i n s t a t e m e n t s i n t h i s c o m m u n i c a t i o n m a y c o n s t i t u t e f o r w a r d l o o k i n g s t a t e m e n t s . T h e s e s t a t e m e n t s a r e b a s e d o n

a s s u m p t i o n s t h a t a r e b e l i e v e d t o b e r e a s o n a b l e a t t h e t i m e t h e y a r e m a d e , a n d a r e s u b j e c t t o s i g n i f i c a n t r i s k s a n d u n c e r t a i n t i e s .

Y o u s h o u l d n o t r e l y o n t h e s e f o r w a r d - l o o k i n g s t a t e m e n t s a s p r e d i c t i o n s o f f u t u r e e v e n t s a n d w e u n d e r t a k e n o o b l i g a t i o n t o

u p d a t e o r r e v i s e t h e s e s t a t e m e n t s . O u r a c t u a l r e s u l t s m a y d i f f e r m a t e r i a l l y a n d a d v e r s e l y f r o m a n y f o r w a r d - l o o k i n g s t a t e m e n t s

d i s c u s s e d o n t h i s c a l l d u e t o a n u m b e r o f f a c t o r s , i n c l u d i n g w i t h o u t l i m i t a t i o n , r i s k s f r o m m a c r o e c o n o m i c d e v e l o p m e n t s , e x t e r n a l

f r a u d , i n e f f i c i e n t p r o c e s s e s a t f u l f i l l m e n t c e n t e r s , i n a c c u r a t e p e r s o n n e l a n d c a p a c i t y f o r e c a s t s f o r f u l f i l l m e n t c e n t e r s , h a z a r d o u s

m a t e r i a l / c o n d i t i o n s i n p r o d u c t i o n w i t h r e g a r d t o p r i v a t e l a b e l s , l a c k o f i n n o v a t i o n c a p a b i l i t i e s , i n a d e q u a t e d a t a s e c u r i t y , l a c k o f

m a r k e t k n o w l e d g e , r i s k o f s t r i k e a n d c h a n g e s i n c o m p e t i t i o n l e v e l s .

D I S C L AI M E R