“The newest way to enjoy your favorite timeless characters” Collect them ALL!! by Bradley...

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The newest way to enjoy your The newest way to enjoy your favorite timeless characters” favorite timeless characters” Collect them ALL!! Collect them ALL!! by Bradley Flanary by Bradley Flanary The Wizard of Oz The Wizard of Oz Doll Doll

Transcript of “The newest way to enjoy your favorite timeless characters” Collect them ALL!! by Bradley...

Page 1: “The newest way to enjoy your favorite timeless characters” Collect them ALL!! by Bradley Flanary The Wizard of Oz Doll.

““The newest way to enjoy your The newest way to enjoy your favorite timeless characters” favorite timeless characters”

Collect them ALL!!Collect them ALL!!by Bradley Flanaryby Bradley Flanary

The Wizard of Oz DollThe Wizard of Oz Doll

Page 2: “The newest way to enjoy your favorite timeless characters” Collect them ALL!! by Bradley Flanary The Wizard of Oz Doll.

How to incorporate the 4 P’sHow to incorporate the 4 P’s

ProductWizard of Oz

Children’s play doll

PromotionTV ads centered Towards kids and

Collectors

PlaceToys R usWal-Mart

Toy selling companiesWorld-Wide

Price$10.00 a doll

Page 3: “The newest way to enjoy your favorite timeless characters” Collect them ALL!! by Bradley Flanary The Wizard of Oz Doll.

The 7 functions of MarketingThe 7 functions of Marketing

Marketing Information ManagementMarketing Information Management Product/ Service ManagementProduct/ Service Management FinancingFinancing PricingPricing PromotionPromotion SellingSelling DistributionDistribution

Page 4: “The newest way to enjoy your favorite timeless characters” Collect them ALL!! by Bradley Flanary The Wizard of Oz Doll.

Marketing Information ManagementMarketing Information Management

We are going to take nation wide We are going to take nation wide surveys of our product in the market surveys of our product in the market place. By using examples of donating place. By using examples of donating our products and get feed from the our products and get feed from the students a few months later.students a few months later.

We are also going to research our We are also going to research our competitors and their prices to find a competitors and their prices to find a price that we would make profit as price that we would make profit as well as out do our competitors.well as out do our competitors.

Page 5: “The newest way to enjoy your favorite timeless characters” Collect them ALL!! by Bradley Flanary The Wizard of Oz Doll.

Product/ Service ManagementProduct/ Service Management

The way we are going to design and The way we are going to design and Manufacture this product is through a Manufacture this product is through a conveyer-belt. Worker will produce the conveyer-belt. Worker will produce the product piece by piece, one section will be product piece by piece, one section will be for the production of the heads for one doll for the production of the heads for one doll and after they finish that the doll will be and after they finish that the doll will be sent to the next piece and so on. This in-sent to the next piece and so on. This in-turn will create many jobs.turn will create many jobs.

Page 6: “The newest way to enjoy your favorite timeless characters” Collect them ALL!! by Bradley Flanary The Wizard of Oz Doll.

Financing Financing

We are going to get a minor bank loan to We are going to get a minor bank loan to get the business running. This should take get the business running. This should take no more than three years to pay off. Our no more than three years to pay off. Our Selling areas are going to consist of small Selling areas are going to consist of small districts at a time; this we believe would districts at a time; this we believe would help us find the susceptible markets for help us find the susceptible markets for our product.our product.

Page 7: “The newest way to enjoy your favorite timeless characters” Collect them ALL!! by Bradley Flanary The Wizard of Oz Doll.

Product Product

Our product is Our product is going to be a new going to be a new doll that brings doll that brings parents back to parents back to their childhood and their childhood and brings back an old brings back an old movie to the new movie to the new generation of kids.generation of kids.

Page 8: “The newest way to enjoy your favorite timeless characters” Collect them ALL!! by Bradley Flanary The Wizard of Oz Doll.

PricingPricing

Our major competitors consist of the Our major competitors consist of the Barbie Corp., Kestern, shirley temple, and Barbie Corp., Kestern, shirley temple, and many other similar companies. Their many other similar companies. Their products ranging around $25 and up. products ranging around $25 and up. Being a new company we are going to Being a new company we are going to under price our competitors with a modest under price our competitors with a modest price of only $10-$15. This may dip into price of only $10-$15. This may dip into our potential profits, but we believe will our potential profits, but we believe will help us in the long-run by converting some help us in the long-run by converting some rival companies customers. rival companies customers.

Page 9: “The newest way to enjoy your favorite timeless characters” Collect them ALL!! by Bradley Flanary The Wizard of Oz Doll.

PromotionPromotion

We our going to promote our product We our going to promote our product using primarily TV ads on kids networks; using primarily TV ads on kids networks; like, Disney channel, Cartoon Network, like, Disney channel, Cartoon Network, Nickelodeon, just to name a few. We would Nickelodeon, just to name a few. We would also advertise with posters in all of our also advertise with posters in all of our supplying stores.supplying stores.

Page 10: “The newest way to enjoy your favorite timeless characters” Collect them ALL!! by Bradley Flanary The Wizard of Oz Doll.

SellingSelling

We our going to We our going to test our products in test our products in various districts in various districts in many different many different states and see how states and see how susceptible our susceptible our product is in the product is in the various different various different markets.markets.

Page 11: “The newest way to enjoy your favorite timeless characters” Collect them ALL!! by Bradley Flanary The Wizard of Oz Doll.

Selling Cont.Selling Cont.

When we find out When we find out which market is the which market is the best for our product best for our product we are going to target we are going to target that market and sell that market and sell world-wide.world-wide.

For example if we find For example if we find that the kids ages 3 to that the kids ages 3 to 6 is the best market 6 is the best market for our product we are for our product we are going to target them.going to target them.

Page 12: “The newest way to enjoy your favorite timeless characters” Collect them ALL!! by Bradley Flanary The Wizard of Oz Doll.

DistributionDistribution

We are going to distribute our product We are going to distribute our product from our manufacturers directly to the from our manufacturers directly to the stores we are selling at. stores we are selling at.

For long transportation we are goingFor long transportation we are going to to have holding warehouses to send our have holding warehouses to send our products to further distribute to the products to further distribute to the stores.stores.

Page 13: “The newest way to enjoy your favorite timeless characters” Collect them ALL!! by Bradley Flanary The Wizard of Oz Doll.

PlacePlaceThese are the places we are going to sell our product. Wal-Mart,

Toys-R-us, Amazon.com, KB toys, Target, Kmart

Page 14: “The newest way to enjoy your favorite timeless characters” Collect them ALL!! by Bradley Flanary The Wizard of Oz Doll.

Affect on Global EconomyAffect on Global Economy

We are going to sell We are going to sell our product around the our product around the world in many of the world in many of the leading economies like leading economies like China, Japan, the Uk, China, Japan, the Uk, and the United States. and the United States. Our manufacturers are Our manufacturers are going to be located in going to be located in the United States, so the United States, so we will provide many we will provide many jobs for that area as jobs for that area as well as our buying well as our buying countries.countries.

Page 15: “The newest way to enjoy your favorite timeless characters” Collect them ALL!! by Bradley Flanary The Wizard of Oz Doll.

Relation to the 21Relation to the 21stst Century Century Our product has the effect Our product has the effect

of creating tax dollars for of creating tax dollars for the 21the 21stst century economy century economy

We believe that our We believe that our product will provide many product will provide many jobs in the 21jobs in the 21stst century, as century, as well as stimulating the well as stimulating the global economy.global economy.

Our product is bringing Our product is bringing back the timeless movie of back the timeless movie of wizard of Oz and giving it a wizard of Oz and giving it a new twist by selling it to new twist by selling it to the children of today.the children of today.