The New World of IT
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Transcript of The New World of IT
AWS Empowers Businesses - The New World of IT -
Andy Jassy Senior Vice President Amazon Web Services
June 20, 2012
Consumer Business (retail)
Tens of millions of active customer accounts
Eight countries: US, UK, Germany, Japan, France, Canada, China,
Italy
Seller Business
Sell on Amazon websites
Use Amazon technology for your own retail
website
Leverage Amazon’s massive fulfillment center
network
IT Infrastructure Business
Cloud computing infrastructure for hosting
web-scale solutions
Hundreds of thousands of registered customers in
over 190 countries
Amazon’s Three Businesses
How did Amazon Get into Cloud Computing?
We’d been working on it for over a decade
How did Amazon Get into Cloud Computing?
We’d been working on it for over a decade
Development of a platform to enable sellers on the Amazon global infrastructure
How did Amazon Get into Cloud Computing?
We’d been working on it for over a decade
Development of a platform to enable sellers on the Amazon global infrastructure Internal need for centralized, scalable deployment environment for applications
How did Amazon Get into Cloud Computing?
We’d been working on it for over a decade
Development of a platform to enable sellers on the Amazon global infrastructure Internal need for centralized, scalable deployment environment for applications Early forays into web services proved developers were hungry for more
Led to Pursuing a Broader Mission
Enable businesses and developers to use web services* to build scalable, sophisticated applications. *What people now call “the Cloud”
AWS Platform Overview
Compute Storage
AWS Global Infrastructure
Database
App Services
Deployment & Administration
Networking
Compute Storage
AWS Global Infrastructure
Database
App Services
Deployment & Administration
Networking
AWS Global Infrastructure
Edge Locations
Availability Zones
Regions
Secure, redundant Cloud infrastructure for global companies and global apps
AWS Networking Services Extend your enterprise infrastructure to the AWS Cloud
Amazon Route 53 Scalable Domain Name Service
AWS Direct Connect Private, Dedicated Connection to AWS
Amazon Virtual Private Cloud VPN to Extend Your Network Topology to AWS
Compute Storage
AWS Global Infrastructure
Database
App Services
Deployment & Administration
Networking
Compute Storage
AWS Global Infrastructure
Database
App Services
Deployment & Administration
Networking
Compute Services Scalable Linux and Windows compute services
Auto Scaling Rule-driven scaling service for EC2
Amazon EC2 Virtual Servers in the AWS Cloud
Amazon Elastic Load Balancing Virtual load balancers for EC2
Compute Storage
AWS Global Infrastructure
Database
App Services
Deployment & Administration
Networking
Storage Services
Amazon S3 Redundant, High-Scale Object Store
Amazon Elastic Block Store Persistent block storage for EC2
Scalable and Durable High Performance Cloud Storage
AWS Storage Gateway Seamless backup of enterprise data to S3
Database Services Scalable and Durable High Performance Cloud Storage Amazon DynamoDB
High Performance NoSQL Database Service
Amazon RDS Managed Oracle, MySQL and
Microsoft SQL server
Compute Storage
AWS Global Infrastructure
Database
App Services
Deployment & Administration
Networking
AWS App Services Highly abstracted services that replace software for commonly needed application functionality
Amazon SNS Notifications
Amazon SWF Simple Workflow Service
Amazon CloudSearch Managed Search Service that Automatically Scales
Amazon CloudFront Global Content Delivery Service
Compute Storage
AWS Global Infrastructure
Database
App Services
Deployment & Administration
Networking
Amazon ElastiCache Managed Memecached service
Amazon Elastic MapReduce Big Data Analytics Service
Amazon SQS Queuing
Amazon SES Email
Ecosystem App Services 3rd party highly abstracted services that replace software for commonly needed application functionality … and already run on AWS
Test Services
BI Services
Developer Services
Log Analysis Services
Security Services
Compute Storage
AWS Global Infrastructure
Database
App Services
Deployment & Administration
Networking
Deployment & Administration Services to provision, scale and manage AWS resources
AWS Ecosystem AWS Management Console Web-based management interface
Amazon CloudWatch Automated monitoring & alerts
AWS Elastic Beanstalk Java, PHP, and .NET App
deployment & management
AWS CloudFormation Automated AWS resource provisioning
AWS IAM Identity & Access Management
Compute Storage
AWS Global Infrastructure
Database
App Services
Deployment & Administration
Networking
What are Customers Running on AWS?
Web Applications
Big Data & High Performance Computing
Enterprise Applications
Oracle, SAP, Microsoft, IBM Line-of-Business (LOB) Apps
Analytics for Consumer Web Genome Sequencing Large Scale Batch Processing
E-Commerce Web Sites Gaming
Disaster Recovery & Archive
Backup & Recovery Disaster Recovery Archive
Hundreds of Thousands of Customers in 190 Countries
Large Partner Ecosystem System Integrators Independent Software Vendors
The Scale of AWS: Amazon S3 Growth
Peak Requests: 650,000+
per second
Total Number of Objects Stored in Amazon S3
2.9 Billion 14 Billion 40 Billion 102 Billion
762 Billion
262 Billion
905 Billion
Q4 2006 Q4 2007 Q4 2008 Q4 2009 Q4 2010 Q4 2011 Q1 2012
1 Trillion
June 2012
Each day AWS adds the equivalent server capacity to power Amazon when it was a
global, $2.76B enterprise (circa 2000)
2011 2010 2009 2008
82
61
48
24
2007
9 Including:
Amazon SimpleDB
Amazon Cloudfront
Amazon EBS
EC2 Availability Zones
EC2 Elastic IP Addresses
Including:
Amazon FPS
Red Hat Enterprise on EC2
Including:
Amazon RDS
Amazon VPC
Amazon EMR
EC2 Auto Scaling
EC2 Reserved Instances
EC2 Elastic Load Balance
AWS Import/Export
AWS Mngmt Console
Win Srv 2008 on EC2
IBM Apps on EC2
Including:
Amazon SNS
Amazon CloudFront
Amazon Route 53
S3 Bucket Policies
RDS Multi-AZ Support
RDS Reserved Databases
AWS Import/Export
AWS IAM Beta
AWS Singapore Region
Cluster Instances for EC2
Micro Instances for EC2
Amazon Linux AMI
Oracle Apps on EC2
SUSE Linux on EC2
VM Import for EC2
Including:
AWS Oregon Region
Elastic Beanstalk (Beta)
Amazon SES (Beta)
AWS CloudFormation
Amazon RDS for Oracle
AWS Direct Connect
AWS GovCloud (US)
Amazon ElastiCache
VPC Virtual Networking
VPC Dedicated Instances
SMS Text Notification
CloudFront Live Streaming
AWS Tokyo Region
SAP RDS on EC2
SAP BO on EC2
Win Srv 2008 R2 on EC2
Win Srv 2003 VM Import
Amazon S3 SSE
AWS Pace of Innovation…
February
Amazon DynamoDB
AWS Storage Gateway
Amazon RDS on Amazon VPC
AWS IAM Identity Federation
Windows Free Usage Tier
New Premium Support Features
New AWS Direct Connect Locations
…Continuing in the First Half of 2012
January March
Amazon Simple Workflow Service
Amazon DynamoDB in Japan
ElastiCache in Oregon & Sao Paulo
Amazon S3 Lower Prices
AWS CloudFormation for VPC
New Osaka and Milan Edge Locations
Amazon DynamoDB in Europe
Storage Gateway in South America
CloudFront Live Streaming
Route 53 Latency Based Routing
PHP and Git for Elastic Beanstalk
CloudFront Lowers Content Expiration
RDS Increases Backup Retention
IAM Password Management
IAM User Access to Account Billing
Amazon RDS Free Trial program
Amazon EC2 Medium Instances
64-bit AMI on Small & Medium
EC2 Linux Login from Console
Beanstalk Resource Permissions
EC2, RDS, ElastiCache Lower Prices
7 6
15
CC8 XL Available in Amazon VPC
CloudFormation Support for VPC
DynamoDB Available in 3 New Regions
Elastic Beanstalk Available in Tokyo
DynamoDB Launches BatchWriteItem
Introducing AWS Marketplace
AWS Announces CloudSearch
Reserved Cache Nodes for ElastiCache
Live Smooth Streaming for CloudFront
EMR Supports Hive 0.8.1
RDS Oracle Enterprise Manager
VM Export for Amazon EC2
AWS Console Enhancements for ELB
RDS MySQL Read Replica in VPC
Elastic Beanstalk Available in the EU
SES Announces Domain Verification
CloudFront Dynamic Content Support
Billing Alerts Using CloudWatch
API and IAM for Storage Gateway
Managed Services for Win Developers
RDS Oracle Multi-AZ Enhancements
April May
12
9
US West (Northern California)
US East (Northern Virginia)
EU (Ireland)
Asia Pacific
(Singapore)
Asia Pacific (Tokyo)
GovCloud (US ITAR Region)
US West (Oregon)
South America (Sao Paulo)
AWS Regions AWS Edge Locations
AWS Global Infrastructure
Spiegel.TV runs on AWS
“By the end of this year, we will have served over 1 billion static objects over Amazon CloudFront. It is hard to argue in cost savings because most of our business would have been impossible without the usage of cloud computing.”
Nikolai Longolius CEO of schnee von morgen
Wooga uses AWS to power Monster World
Currently running several social games on AWS, including Monster World. Supporting over 2 Million active users, with only two backend developers
Fraunhofer using AWS For High performance Computing
The Competence Center for High-performance Computing provides solutions for industry customers ranging from financial institutions to the oil and gas industry.
New World of IT
Old World: High Cap Ex
New World: Variable Expense
Old World: Charge as much as you can
New World: Low variable expense
Only pay for what you use
Invest in Infrastructure
Improve Economies of
Scale
Lowers Our
Costs
Reduce Prices
Attract More Customers
Scale & Innovation … … Drive Costs Down
20 Price Reductions
Old World: Guess on capacity needs
New World: Scale seamlessly up
Shed capacity as you wish
Predicting Infrastructure Need is Difficult Co
mpu
te P
ower
Time
Predicted Usage
Actual Usage
Waste
Customer Dissatisfaction
Old World: Need a New Server?
See You in 2 or 3 Months
New World: Spin up hundreds, even thousands
of servers in minutes
Example: Video App on AWS
Num
ber o
f EC
2 In
stan
ces
5,000
0 Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Old World: Undifferentiated Heavy Lifting
Old World: Undifferentiated Heavy Lifting
Contract negotiation
Large Capital Expenditures
Patching Software Out of Datacenter Space
Slow IT Deployments Scaling down as needed
Underutilized IT Assets
Scaling up quickly
Managing physical growth
New World: Focus IT resources on what differentiates your business
Old World Myth: Cloud Computing = Virtualization
Cloud Computing is More Than Just Virtualization
Cloud Computing
On-Premise Virtualization
Self-Service Infrastructure ? Convert CapEx into Variable Expense Low Variable Costs Pay Only for What You Use Easily Scale Up and Down No infrastructure to Manage
Thank You!
aws.amazon.com
Project & Usage External Cloud Enablement
Project
- Focus: IT Automation on IaaS - Enables unlimited # systems in clouds - Weekly Feature Extensions
Usage
- 276 Cloud Appliances > 600 SAP employees as direct users from >16 countries >10,000 SAP systems provisioned - Cost Savings based on 1. Less expensive Hardware Hosting 2. IT Process Automation
AWS Footprint
1,100 new SAP systems 42,086 EC2 Instance Hours
39 TB EBS Storage 3 TB S3 Storage
Top 3 Consuming Departments – Avg. Cost Saving Rate: 77%
Customer Trainings
111 SAP Systems $ 42 / SAP system
82 hrs / SAP system
Status: Pilot + Ramp up
Customer Demos
118 SAP Systems $ 76 / SAP system
119 hrs / SAP system
Status: Productive + Ramp up
Customer Workshops
215 SAP Systems $ 15 / SAP system
26 hrs / SAP system
Status: Productive
Source: SAP Accurate as of 12/8/2011 47