The New Whitespaces ... New opportunities in post-crisis markets
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THE NEW THE NEW WHITESPACES As the world emerges from economic crisis, how have markets and consumers changed? Where are the new opportunity spaces for innovation and growth? Where are the new opportunity spaces for innovation and growth?
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How did economic crisis change markets and consumers? Where are the new opporutunities for growth?
Transcript of The New Whitespaces ... New opportunities in post-crisis markets
THE NEWTHE NEW WHITESPACES
As the world emerges from economic crisis, how have markets and consumers changed? Where are the new opportunity spaces for innovation and growth?Where are the new opportunity spaces for innovation and growth?
futureagenda.org
wired
The FuturistThe Futurist
1 Global patterns1. Global patterns
West East
Masses
Big
Niches
SmallBig
Business
Small
Customers
Volume Value
Global patterns power shifts accelerated by economic crisisGlobal patterns ... power shifts accelerated by economic crisis
M• Authenticity• Health
• Money• Transport D t
Health• Choice• Connectivity
• Data• Energy F d
Connectivity• Identity• Migration
• Food• Waste W t
Migration• Cities• Currency
• Water• Work
Currency
Global patterns future agendas for innovation and leadershipGlobal patterns ... future agendas for innovation and leadership
Your phone will tell you when you’re in lovePeople will download and print their own products
Young people will read moreOld people will play more
Algae may become the new oilRadical methods to rebalance climate change
Global patterns future themes and wildcards
The existence of extraterrestrial life confirmed
Global patterns ... future themes and wildcards
Global patterns priorities for business leadersGlobal patterns ... priorities for business leaders
Now & Next
nVision
Future Network
Future Foundation
Market patternsMarket patterns
Attitudes to risk
Attitudes tospending
Market patterns Attitudes to risk and spendingMarket patterns ... Attitudes to risk and spending
Confidence to deliver promise
Market patterns Confidence in business to deliver their promiseMarket patterns ... Confidence in business to deliver their promise
Trust in businesses
Trust in tech companies Trust in banks
Market patterns trust in business and specifically banksMarket patterns ... trust in business, and specifically banks
Market patterns strength and value of bank brandsMarket patterns ... strength and value of bank brands
“If we use credit cards (or phones) for paying for things then the salience of spending money is a lot lower so we tend to spend more as we don’t feel the pain of parting with cashspend more as we don’t feel the pain of parting with cash.
“This generation has moved from calling borrowing debit (borrowing perceived as a bad thing) to credit (a good thing)”
“Previous generations saved (the Chinese still do)”Previous generations saved (the Chinese still do)
“Will the $ be replaced as the global currency... The ACU?”
“Money is how we value market transactions but not social transactions (volunteering etc)”
Market patterns everyone’s talking about future of moneyMarket patterns ... everyone’s talking about future of money
1.Fi Life2 Intuit2.Intuit3.Yodlee4.Triodos5 E te ise5.Enterprise6.Itau Unibanco7.Credit.com8.Vancity9.SimpliFi10.Vittana
Market patterns most innovative financial service companiesMarket patterns ... most innovative financial service companies
Now & Next
NowandNext
nVision
Future Exploration Network
Future Network
TrendwatchingTrendwatching.com
Future Network
Consumer patternsConsumer patterns
Being green SimplicityCaring about ourworld ...
Easy and simplifymy life ...
Before After Before After
Dislike of greedHappier with what we have ...
Distrust in brandsCompanies cantbe trusted ...
Being ethicalLess caring about
More realMore wholesome,
Before After Before After
gothers ...
,less wasteful...
Before After Before After
Less frivolousMore authenticExperiences ...
In controlIntelligent, promiscuousshoppers ...
Before After Before After
Consumer patterns the impact of economic crisisConsumer patterns ... the impact of economic crisis
Consumer patterns established and emerging themesConsumer patterns ... established and emerging themes
Consumer patterns trends fads and fashionsConsumer patterns ... trends, fads and fashions
Consumer patterns welcome to the “era of consequences”Consumer patterns ... welcome to the “era of consequences”
Consumer patterns Trend map hotspots risks and futureConsumer patterns ... Trend map, hotspots, risks and future
born in a recession
eBay
MTVborn in a
recession2001
born in a
born in a recession1981
Microsoft
HP
born in a recession1975
GEborn in a recession1876
HPborn in a recession1929
1876
Crisis shakes markets up
theGeniusWorks.com
Crisis shakes markets up
Has the consumer changed?Has the consumer changed?
“Money matters less what you do with it matters more”“Money matters less, what you do with it matters more”
“Money matters less what you do with it matters more”“Money matters less, what you do with it matters more”
aka “the Burberry effect”... aka “the Burberry effect”
Has the consumer changed?Has the consumer changed?
Women1 The rise of women1. The rise of women
Women2 The rise of boomers2. The rise of boomers
3 The rise of net gen3. The rise of net-gen
Consumer
BusinessB i
broaderview
Businessnarrowview
Businessnarrowview
Business Customer
Rethinking like a consumerRethinking like a consumer ...
RESOURCEFULPARTICIPATIVE
CONSIDERED
Responsible
HUMAN
W llb i
ESCAPIST
I d l t
EmpoweredCapableSelfless
PARTICIPATIVE
CollaborativeContributing
SharingpMeaningful
Caring
WellbeingIndividualised
Happiness
IndulgentExpressive
Quirky
Sharing
The new whitespacesThe new whitespaces ....
Fragile worldTrade-offs
CONSIDERED
Superficiality
CONSIDERED
ResponsibleMeaningful
Caringg
SocialEnvironmentalEnvironmental
Purposeful
1 Consumers are more CONSIDERED1. Consumers are more CONSIDERED
1 Consumers are more CONSIDERED eg Nike’s sustainable innovation1. Consumers are more CONSIDERED ... eg Nike’s sustainable innovation
1 Consumers are more CONSIDERED eg E cloth nanotech and friendly1. Consumers are more CONSIDERED ... eg E-cloth nanotech and friendly
1 Consumers are more CONSIDERED eg Iberdrola’s new energy1. Consumers are more CONSIDERED ... eg Iberdrola’s new energy
PracticalEconomic
Materialism
RESOURCEFUL
EmpoweredCapableSelfless
EnablingDIY
Self serviceSelf service
2 Consumers are more RESOURCEFUL2. Consumers are more RESOURCEFUL
2 Consumers are more RESOURCEFUL BestBuy enabling people2. Consumers are more RESOURCEFUL ... BestBuy, enabling people
2 Consumers are more RESOURCEFUL Easyjet rethinking what value is2. Consumers are more RESOURCEFUL ... Easyjet, rethinking what value is
2 Consumers are more RESOURCEFUL Tripadvisor people trust people2. Consumers are more RESOURCEFUL ... Tripadvisor, people trust people
GlobalSSameness
Extravagance
HUMAN
WellbeingIndividualised
Happiness
HealthyHealthyPersonal
Provenance
3 Consumers are more HUMAN3. Consumers are more HUMAN
3 Consumers are more HUMAN Starbucks local and debranded3. Consumers are more HUMAN ... Starbucks, local and debranded
3 Consumers are more HUMAN VirginActive looking after yourself3. Consumers are more HUMAN ... VirginActive, looking after yourself
3 Consumers are more HUMAN Zipcars just when I need it3. Consumers are more HUMAN ... Zipcars, just when I need it
TribalConnectedUntrusting
PARTICIPATIVE
CollaborativeContributing
Sharing
User generatedNetworked
Rental
4 Consumers are more PARTICIPATIVE4. Consumers are more PARTICIPATIVE
4 Consumers are more PARTICIPATIVE Lego connecting their fans4. Consumers are more PARTICIPATIVE ... Lego, connecting their fans
4 Consumers are more PARTICIPATIVE Threadless designed by me4. Consumers are more PARTICIPATIVE ... Threadless, designed by me
4 Consumers are more PARTICIPATIVE Current TV user gen TV4. Consumers are more PARTICIPATIVE ... Current TV, user-gen TV
AbundanceExtrovertedFrustrated
ESCAPIST
IndulgentExpressive
Quirky
EmotionalSimplicity
Iconic
5 Consumers are more ESCAPIST5. Consumers are more ESCAPIST
5 Consumers are more ESCAPIST Nintendo Wii changing lifestyles5. Consumers are more ESCAPIST ...Nintendo Wii, changing lifestyles
5 Consumers are more ESCAPIST Fiat 500 the new Ferrari5. Consumers are more ESCAPIST ... Fiat 500, the new Ferrari
5 Consumers are more ESCAPIST 3D movies as mad as a hatter5. Consumers are more ESCAPIST ... 3D movies, as mad as a hatter
RESOURCEFULPARTICIPATIVE
CONSIDERED
Responsible
HUMAN
W llb i
ESCAPIST
I d l t
EmpoweredCapableSelfless
PARTICIPATIVE
CollaborativeContributing
SharingpMeaningful
Caring
WellbeingIndividualised
Happiness
IndulgentExpressive
Quirky
Sharing
The new whitespacesThe new whitespaces ....
What do you think?What do you think?
