The New Travel Tribes - Lapland
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Transcript of The New Travel Tribes - Lapland
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The New Travel Tribes
@benkeene#LaplandFinland
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Why did you decide to work in tourism in Lapland?
1. I love Lapland2. I believe in positive impact3. I love the lifestyle
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What do you think what Lapland provides to visitors?
We do it well:Nature, Activities & Sports, Accommodation
We could do much better:Transport, Food, Services to individuals
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What has the most potential in Lapland?
1. Our Nature2. Our Food3. Opportunities for Individual
Travelers
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What are the biggest barriers to growth & innovation of Lapland tourism?
1. Accessibility & quantity of transport (air & ground)
2. Our narrow mindset3. Look outside as well as in
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Best potential international trends for Lapland tourism?
1. Mindfulness2. Solo Adventures3. Unusual accommodation4. Educational Experiences
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“Finns are connected to nature in a way that feels built into their DNA.”
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Why do I care?
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Mad 2 timbuktu
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MANAGING A TEAM STARTSWITH MANAGING YOURSELF
BEN ISLAND
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MANAGING A TEAM STARTSWITH MANAGING YOURSELF
BEN ISLAND
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MANAGING A TEAM STARTSWITH MANAGING YOURSELF
BEN ISLAND
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ROOST
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Hibernate
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Escape the City
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What’s going on out there?
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Travel Tribes Movers & Shakers
SLEEP & MOVE: Couchsurfing, Airbnb, Lyft, Uber, Onefinestay, Sleepout, Home & Away, Startup Bus
CLASSROOM 2.0: EF, Escape the City, Classroom Afloat, THNK, DO School, Green School, Kaos Pilots
ADVENTURE: G.Adventures, The Adventurists, Tough Mudder, Microadventures, Strive
SLOW: Feather Down Farms, Canopy & Stars, Unplugged, Soneva
FESTIVALS: Snowbombing, Escape Fest, Pioneers, Awesome Fest, Do Lectures, Happy Startup Camp
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Three ways to innovate:
1. Tech > new offer by improving the technology
2. Business Model > change the value chain
3. Customer Delight > provide the unexpected
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My startup toolkit:
BUSINESS PLANNING: Simon Sinek, Happy Startups, Lean Startup
PITCH PAGES: Strikingly, Launchrock, Squarespace
CUSTOMER FEEDBACK: Twitter, Survey Monkey, Google Forms
COMMUNITY BUILDING: Facebook, Instagram, Twitter, Pinterest, Thunderclap
SOFT LAUNCH: Mailchimp, Facebook Ads, SEO, Twitter, Kickstarter, Crowdcube
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SO, WHAT ABOUT LAPLAND?
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THE BEST WINTER JOB IN THE WORLD
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ESCAPE TO LAPLAND:
A WINTER FESTIVAL TO INSPIRE CAREER-CHANGE
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THE WORLD’S FIRST ICECELLERATOR
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ULTRA LIGHTS
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THE STARTUP SNOW BUS
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WITHOUT WIFI I AM FREE DESTINATION: DETOX
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lapland.launchrock.co
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Jatketaan jutustelua!
@benkeene#LaplandFinland