The New Social Consumer

The New Social ConsumerConnecting and Selling in Our Social Real Estate World

How many of you came here saying, I just have too much time on my hands and I want to find a way to use up an extra 4-5 hours a day using social media for your business?1Top Trends

PersonalizationCONNECT-LISTEN-BE INTERESTEDVideo Video VideoShare tips- Answer Questions-Tours

The good news is we have gone beyond collecting Facebook fans and Twitter followers and we are seeing the value in personal connectionsWhether we like it or not, social is the new NORMAL. Grandma and grandpa are on Facebook and consumers have the tools to share their opinions, their recommendations and every aspect of their life.

Current statistics FACEBOOK: 1.1 Billion active users (up 23% over last year) - 750 Million are MOBILE users - 665 Million log in DAILY - 100 Million Instagram monthly active usersTWITTER: 115 Million monthly active users - 40% never Tweetthey just listen (TWATCHERS) 43% on MOBILE

LINKEDIN: 200 million active users. 64% outside the US 35% access their site DAILY2Weve CHANGEDWeve Moved from Passive Consumers of MediaTo Active Participants Creating Content

Dont fight itbe prepared

Where we used to sit and consume media parked in front of the television with our TV trays todays consumers contribute---on blogs and social media sites.

Most consumers are 2 years ahead of business when it comes to using technology tools

3New Tools

TwitterFacebookInstagramLinkedInPinterestYelp

Find out where your potential customers are.

Stay ahead of the pack. What social sites are you on? LinkedIN Twitter-FB- Instagram- Pinterest- BIGGER question is what sites are your potential customers on?!4Be Strategic

Dont Get Caught in the Time TrapUse social management tools: HootsuiteSprout SocialHALF WAY---15 MIN LEFT

Be intentional-set schedule- Put on marketing hat and then log offSpend time where it countsPartnershipscross promote and share valuable content Chase mortgage team Chamber Local bizBe careful that you dont hire someone to help you just because they are young and know about using Facebook Twitter and InstagramI turn on and off a LOT OF LIGHTS every dayI have for years. And yet, you would not want to hire me as an electiciant. THINK DIGITAL FIRST5 Daily ChecklistREADUse a Social Dashboard Respond, Connect, PostWalk AboutWriteLISTENDont get it BACKWARDS. Its SOCIAL media not MEDIA that is social. LISTEN & ENGAGE 6Are You Listening?

Create a Nice BlendTipsResourcesListingsNeighborhood NewsBlog posts

Not just a bunch of LISTINGS!8RULES for SOCIALBe INTERESTINGBe HELPFULBe QUIET!Apps That Mean Business

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@GinaSchreckhttp://Go.SocialKNX.com/REALTOR