The New SEAT Arona.

Barcelona, 1953. The First SEAT rolls off the production line. Six decades later, SEAT cars are being driven in over 80 countries across the world. Beautiful Barcelona remains the heartbeat of SEAT. A city that is the inspiration of what we do.

We are even blessed with 50% of the energy we use to make our cars from the sun that beats down on this special place. Vibrant, exciting, passionate. The spirit of Barcelona is the spirit of SEAT. You can't help being moved by it.

Created inBarcelona.

You know where you're going and SEAT is here to make getting there that bit easier. If it doesn't make life easier and help you make those big moves, then what's the point?

Take the Easy Route.

2

Meet

Arona.Say hello to the new SEAT Arona. The city crossover built for the bold. An advanced, high-performance engine. Agile. Powerful. Sharp. This is how you take on the world. Are you ready?

4

Shy? Didn’t think so.

Exterior design

Strike some contrast with the customisable roof colour on the Arona, which can be grey, black, orange or the same as the body.

It's Time To Mix It Up

The 'X' detail in the C pillar stands for crossover. Show the world you've got style, with class.

The X detail

What a way to stand out from the crowd, with ultra-defined blisters and dynamic lines.

Bold Blisters & Dynamic Lines

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Light it up.Make your mark.

Exterior design

See and be seen in the best light, with full LED headlights and rear LED taillights.

LED lights front & rear

Break the mould. Your front grille with chromed details makes a big statement in the XCELLENCE trim. And in the FR trim, your grille’s even sportier.

XCELLENCE and FR front grille

Style, strength and agility. Just three ways your alloy wheels will keep you in control, beautifully.

High-performance alloy wheels

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Interior design

Welcome home.

Your dashboard colours and console are centre stage. With a quality of finish that exudes class, keep everything you need within arm’s reach.

Command & control

Custom lighting

Have your atmosphere on tap, with an ambient light you can change at the touch of a screen.

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Technology

Bring it all together.

No need for cables. Charge up your mobile and enjoy signal everywhere, with your Wireless Charger and GSM Amplifier.

Wireless Charging

The start/stop button illuminates as your new Arona unlocks. Just press it to start the engine and you're off.

Heartbeat button

Bring it all together with Full Link technology. Connected and in control.

8" display with Full Link

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Technology

Get in. Get going. Your way.

You've got backup with rain and light sensors, making sure your lights and windshield wipers are doing the right thing.

Rain & light sensors

Who needs keys? When you approach the car, the Keyless System unlocks the doors and places your engine into standby.

Keyless System

Your Drive Profile sets the car up how you like it. Enjoy Dynamic Chassis Control in Sport mode, in the FR Sport trim.

Drive Profile & Dynamic Chassis Control

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Front and centre.Riding high.

Comfort

The boot goes up to a massive 400 litres in the new SEAT Arona. Question is, how are you going to fill it?

Everything you need, where you need it, your dashboard helps you make all the right choices, at the right time.

Driver oriented dashboard

Make parking easy even in a tight spot, with your rear-view camera and Park Assist.

Rear-view camera & Park Assist

Designed around you, a high seating position offers a commanding view.

Higher seating position

400 litre boot capacity

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Take control.And hold it.

Safety

Reversing in or out of a parking space, the rear traffic alert is there to make sure the coast is clear.

Rear traffic alert

Challenge the vertical. Hill hold control records and stores your brake pressure, so you can easily pull off on steep slopes.

Hill hold control

The multicollision brake automatically slows the car in the event of an impact. Combining the lightning fast reaction time of dedicated technology, with your own skills as a driver, you can always take control. This is double protection, so you can drive with peace of mind.

Multi-Collision brake

Always looking out for you, the Tiredness Recognition System alerts you if you need to take a break.

Tiredness Recognition system

Changing lanes? Your blind spot detection system lets you know if there’s something approaching from behind.

Blind spot detection

Get cruising with your Adaptive Cruise Control. It makes sure you keep the right speed and distance, and Front Assist helps to avoid collisions with pedestrians or other vehicles.

Adaptive Cruise Control and Front Assist

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We’ve made it really simple to pick the SEAT Arona that’s right for you. There are 6 individual trims, each with their own unique equipment and appeal.

Simply:

Meet Arona...

Pick the trim that sounds like your kind of car.

1

2

3

Choose the engine that suits you.

Personalise your Arona with your favourite colour and contrasting roof.

And that’s it. It couldn’t be easier to do your thing.

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Arona SE.Trims

Orgad Blue cloth

17" Dynamic alloy wheels

Model FuelCO2

g/kmCombined

MPG

Insurance Group(1-50)

BIK2017-2018 Basic Price

Retail Price(P11D Value)

1st Year RFLRate 2017-2018

Standard RFL Rate

2017-20181st Reg Fee2017-2018

Recommended OnThe Road Price

SE 1.0 TSI 95 PS P 111 57.6 TBC 21% £13,616.67 £16,340 £160 £140 £55 £16,555SE 1.0 TSI DSG-auto 115 PS P 113 56.5 TBC 21% £14,783.33 £17,740 £160 £140 £55 £17,955SE 1.6 TDI 95 PS D 105 70.6 TBC 23% £15,416.67 £18,500 £140 £140 £55 £18,695

The Essential One. The Arona SE is equipped to let you do your thing every day. From Cruise Control that makes long motorway drives a breeze to Bluetooth and touchscreen DAB radio to keep you both connected and entertained. Not to mention LED daytime running lights that help you stand out from the crowd. See and be seen.

Equipment

• 17" 'Dynamic' 26/1 alloy wheels with 205/55 R17 tyres• Emergency tyre repair kit• Bi-colour roof • Halogen front headlights• Front fog lights with cornering function• LED Daytime Running Lights (DRLs)• LED taillights• Black roof rails • Body-coloured door handles • Front grille frame in chrome• Electrically adjustable door mirrors• FM/AM radio• DAB (digital audio broadcating)• Six speakers• Bluetooth® audio streaming and handsfree system• Media System Colour 5.0" colour touchscreen• Dimming interior rear view mirror• Interior ambient light • Interior Chrome Pack • Height-adjustable front seats • Height-adjustable headrests• Leather steering wheel and gear knob• Leather handbrake• Double boot floor • Split folding rear seats (60/40)• Air conditioning • Electric front and rear windows• Cruise control• Auto-headlights• Driver and front passenger airbags• Front side and curtain airbags• Active front head restraints• Anti-lock brake system (ABS)• Electronic Stability Control (ESC)

with Emergency Brake Assist (EBA)• Hill hold control• Tiredness recognition system• Front assist• Multi-Collision Braking System• Front and rear seatbelt reminders• ISOFIX points in outer rear seats

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Arona SE Technology.Trims

Model FuelCO2

g/kmCombined

MPG

Insurance Group(1-50)

BIK2017/2018 Basic Price

Retail Price(P11D Value)

1st Year RFLRate 2017-2018

Standard RFL Rate

2017-20181st Reg Fee2017-2018

Recommended OnThe Road Price

SE Technology 1.0 TSI 95 PS P 111 57.6 TBC 21% £14,441.67 £17,330 £160 £140 £55 £17,545SE Technology 1.0 TSI DSG-auto 115 PS P 113 56.5 TBC 21% £15,608.33 £18,730 £160 £140 £55 £18,945SE Technology 1.6 TDI 95 PS D 105 70.6 TBC 23% £16,241.67 £19,490 £140 £140 £55 £19,685

Orgad Blue cloth

17" Dynamic alloy wheels

The Connected One. Keep doing your thing, by bringing everything you do into your car. Full Link connects you to your calls, messages, social media, music streaming and more. With a Wireless Charger, your phone will never run out of juice. And with Sat Nav, you’ll always know exactly where you’re going in life.

In addition to the SE

• Rear parking sensors• Connectivity Pack Plus:

/ Media System Plus with 8" colour touchscreen and proximity sensor

/ Navigation system with 3D map display and voice recognition

/ Full Link (MirrorLink, Apple CarPlay and Google Android Auto)

/ Wireless charger / 2x USB ports / AUX-in / 2x SD card slots

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Arona FR.Trims

Model FuelCO2

g/kmCombined

MPG

Insurance Group(1-50)

BIK2017-2018 Basic Price

Retail Price(P11D Value)

1st Year RFLRate 2017-2018

Standard RFL Rate

2017-20181st Reg Fee2017-2018

Recommended OnThe Road Price

FR 1.0 TSI 115 PS P 113 57.6 TBC 21% £16,400.00 £19,680 £160 £140 £55 £19,895FR 1.0 TSI DSG-auto 115 PS P 113 56.5 TBC 21% £17,300.00 £20,760 £160 £140 £55 £20,975FR 1.6 TDI 115 PS D TBC TBC TBC TBC £18,200.00 £21,840 TBC TBC £55 TBCFR 1.5 TSI EVO 150 PS P 115 55.4 TBC 22% £17,545.83 £21,055 £160 £140 £55 £21,270

The Stylish One. The Arona FR offers style as individual as you are, with head-turning LED headlights, 17" alloy wheels and dark tinted windows. Enjoy the thrill of the road with sports seats, agile sports suspension and the SEAT Drive Profile that you can customise to suit your driving style.

In addition to the SE Technology

• 17" 'Dynamic' 26/3 alloy wheels with 205/55 R17 tyres

• Full LED headlights • Chrome roof rails • Roof coloured door mirrors• Electrically adjustable and heated

door mirrors• Electrically folding door mirrors• Dark tinted rear windows• Chrome window trim• Twin exhaust pipes• Multicoloured ambient lighting• Exclusive flat-bottomed FR steering

wheel and interior details• FR sports seats• Dual-zone climate control• SEAT Drive Profile:

/ Four different modes (Normal-Sport-Eco-Individual)

/ Steering response / Throttle response / Gear shifts mode (only DSG models)

• Sports suspension• Rain-sensing wipers• Auto dimming rear view mirror• Coming & leaving home headlight

function• Steering wheel-mounted gearshift

paddles (DSG models only)• Rear disc brakes• Alarm (perimeter and interior

monitoring) with back-up horn and tow-away protection

Nora Black cloth

17" Dynamic alloy wheels

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Arona FR Sport.Trims

Model FuelCO2

g/kmCombined

MPG

Insurance Group(1-50)

BIK2017-2018 Basic Price

Retail Price(P11D Value)

1st Year RFLRate 2017-2018

Standard RFL Rate

2017-20181st Reg Fee2017-2018

Recommended OnThe Road Price

FR Sport 1.0 TSI 115 PS P 114 56.5 TBC 21% £17,041.67 £20,450 £160 £140 £55 £20,665FR Sport 1.0 TSI DSG-auto 115 PS P 114 56.5 TBC 21% £17,941.67 £21,530 £160 £140 £55 £21,745FR Sport 1.6 TDI 115 PS D TBC TBC TBC TBC £18,841.67 £22,610 TBC TBC £55 TBCFR Sport 1.5 TSI EVO 150 PS P 115 55.4 TBC 22% £18,187.50 £21,825 £160 £140 £55 £22,040

18" Performance alloy wheels

The Sporty One. Sometimes you need to make a more powerful statement. Make yours with striking 18" Performance alloy wheels, dark tinted windows, evocative twin exhaust pipes and Alcantara® seats – the ultimate in sporty appeal.

In addition to the FR

• 18" 'Performance' 26/1 alloy wheels• Alcantara® upholstery• Dynamic Chassis Control

Black Alcantara® upholstery

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Arona XCELLENCE.Trims

Model FuelCO2

g/kmCombined

MPG

Insurance Group(1-50)

BIK2017-2018 Basic Price

Retail Price(P11D Value)

1st Year RFLRate 2017-2018

Standard RFL Rate

2017-20181st Reg Fee2017-2018

Recommended OnThe Road Price

XCELLENCE 1.0 TSI 115 PS P 113 57.6 TBC 21% £17,354.17 £20,825 £160 £140 £55 £21,040

XCELLENCE 1.0 TSI DSG-auto 115 PS P 113 56.5 TBC 21% £18,187.50 £21,825 £160 £140 £55 £22,040

XCELLENCE 1.6 TDI DSG-auto 95 PS D TBC TBC TBC TBC £19,654.17 £23,585 TBC TBC £55 TBC

XCELLENCE 1.6 TDI 115 PS D TBC TBC TBC TBC £19,154.17 £22,985 TBC TBC £55 TBC

17" Dynamic machined alloy wheels

The Indulgent One. Love every minute of going on your own way with an indulgent level of interior comfort. Feel reassured with Blind Spot Detection and Rear Cross Traffic Alert to make lane changing and maneouvring a complete breeze. Enjoy every drive with hands free unlocking and start the engine at the touch of a button.

In addition to the SE Technology

• 17" 'Dynamic' 26/2 Machined alloy wheels with 205/55 R17 tyres

• Full LED headlights • Chrome roof rails • Roof coloured door mirrors• Front grille with chrome• Electrically adjustable and heated

door mirrors• Electrically folding door mirrors• Chrome window trim• Multicoloured ambient lighting• Front seatback storage pockets• Storage Pack:

/ Front centre armrest / Draw under driver's seat / Mounting fixure in luggage

compartment• Dual-zone climate control• KESSY (Keyless entry and go)• Rain-sensing wipers• Auto dimming rear view mirror• Coming & leaving home

headlight function• Blind Spot Detection • Rear Cross Traffic Alert • Adaptive Cruise Control • Alarm (perimeter and interior

monitoring) with back-up horn and tow-away protection

Titan Black cloth with contrast stitching

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Arona XCELLENCE Lux.Trims

18" Performance alloy wheels

Model FuelCO2

g/kmCombined

MPG

Insurance Group(1-50)

BIK2017-2018 Basic Price

Retail Price(P11D Value)

1st Year RFLRate 2017-2018

Standard RFL Rate

2017-20181st Reg Fee2017-2018

Recommended OnThe Road Price

XCELLENCE Lux 1.0 TSI 115 PS P 114 56.5 TBC 21% £18,233.33 £21,880 £160 £140 £55 £22,095

XCELLENCE Lux 1.0 TSI DSG-auto 115 PS P 114 56.5 TBC 21% £19,066.67 £22,880 £160 £140 £55 £23,095

XCELLENCE Lux 1.6 TDI DSG-auto 95 PS D TBC TBC TBC TBC £20,533.33 £24,640 TBC TBC £55 TBC

XCELLENCE Lux 1.6 TDI 115 PS D TBC TBC TBC TBC £20,033.33 £24,040 TBC TBC £55 TBC

The Luxury One. How about the ultimate in luxury? Have everything you need at your fingertips making every journey smooth, refined and intuitive. With everything from park assist where your Arona will steer itself into tight parking spots, to soft Alcantara® upholstery – it’s never been easier to feel supremely comfortable and in control.

In addition to the XCELLENCE

• 18" 'Performance' 26/2 alloy wheels with 215/45 R18 tyres

• Alcantara® upholstery• SEAT Drive Profile:

/ Four different modes (Normal-Sport-Eco-Individual)

/ Steering response / Throttle response / Gear shifts mode (only DSG models)

• Front parking sensor• Rear view camera• Park Assist

Titan Black Alcantara® with contrast stitching

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Arona SE Technology First Edition.Trims

Model FuelCO2

g/kmCombined

MPG

Insurance Group(1-50)

BIK2017-2018 Basic Price

Retail Price(P11D Value)

1st Year RFLRate 2017-2018

Standard RFL Rate

2017-20181st Reg Fee2017-2018

Recommended OnThe Road Price

SE Technology First Edition 1.0 TSI 95 PS P 111 57.6 TBC 21% £15,608.33 £18,730 £160 £140 £55 £18,945

17" Dynamic alloy wheels

The Connected One but with added comfort. The SE Technology First Edition gives you all the connected features you need to do your thing but with added convenience. Ride in comfort with Winter Pack and cruise along with ease with Adaptive Cruise Control.

In addition to SE Technology

• Electrically adjustable and heated door mirrors

• Electrically folding door mirrors• Storage Pack:

/ Front centre armrest / Draw under driver's seat / Mounting fixure in luggage

compartment• Dual-zone climate control• Winter Pack:

/ Heated front seats / Heated washer nozzles

• KESSY (Keyless entry and go)• Rain-sensing wipers• Auto dimming rear view mirror• Coming & leaving home

headlight function• Adaptive Cruise Control

Orgad Blue cloth

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Arona XCELLENCE First Edition.Trims

17" Dynamic machined alloy wheels

Model FuelCO2

g/kmCombined

MPG

Insurance Group(1-50)

BIK2017-2018 Basic Price

Retail Price(P11D Value)

1st Year RFLRate 2017-2018

Standard RFL Rate

2017-20181st Reg Fee2017-2018

Recommended OnThe Road Price

XCELLENCE Technology First Edition 1.0 TSI 115 PS P 113 57.6 TBC 21% £18,350.00 £22,020 £160 £140 £55 £22,235

The XCELLENCE First Edition adds takes the Indulgent One, but adds extra indulgence. With Beats Audio giving you all you need to sound track your mission and Park Assist to do your thing with ease.

In addition to XCELLENCE

• Beats Sound System:/ Beats audio / Luggage compartment lining / 18" space-saving spare wheel

• Winter Pack:/ Heated front seats / Heated washer nozzles

• Front parking sensor• Rear view camera• Park Assist

Titan Black cloth with contrast stitching

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Will you go with the flow, or choose your own thing? Along with the 10 body colour options, you also have the choice to customise your roof colour. Go grey, black, orange, or simply match the body colour. There are 30 ways for you to express yourself, your way.

Monsoon Grey2

SE TECH FE FR

FRS XC XCL XCFE

Urban Silver2

SE SE TECH FR FRS XC XCL

MysticMagenta2

XC XCL

Nevada White2

SE SE TECH

FR FRS XC XCL

Desire Red3

SE SE TECH SE TECH FE FRS XC XCL FR

Eclipse Orange2

FR FRS XC XCL

Mystery Blue2

FR FRS XC XCL

Midnight Black*SE SE TECH FR FRS XC XCL

Monsoon Grey*SE SE TECH SE TECH FE

FR FRS XC XCL XCFE

Eclipse Orange* XC XCL XCFE

White1

SE SE TECH SE TECH FE

FR FRS XC XCL XCFE

Midnight Black2

SE SE TECH FR FRS XC XCL

Colours.SEAT Arona

SE SE SE Technology SE TECH

SE Technology First Edition SE TECH FE FR FR

FR Sport FRS XCELLENCE XC

XCELLENCE Lux XCL XCELLENCE First Edition XCFE

Standard

1 Non-metallic2 Metallic

3 Special Metallic

* For XC and FR the exterior mirrorsare the same colour as the roof. For SEand SE Technology the exterior mirrors

are in the body colour

XCFE

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Exterior colours.

Engine specs.SEAT Arona

Dimensions.Petrol SE

SE Technology

SE TechnologyFirst Edition FR

FR Sport XCELLENCE

XCELLENCE Lux

XCELLENCE First Edition

Combined fuel consumption

mgp (l/100km)

CO2 Combined Mass emissions

(g/km)1.0 TSI 95PS − − − − − 57.6 (4.9) 1111.0 TSI 115PS − − − 56.5 (5.0) - 57.6 (4.9) 113-1141.0 TSI DSG-auto 115PS − − 56.5 (5.0) 113-1141.5 TSI EVO 150PS − − − − − − 55.4 (5.1) 115

Diesel1.6 TDI 95PS − − − − − − 70.6 (4.0) 1051.6 TDI 115PS − − − − TBC TBC1.6 TDI DSG-auto 95PS − − − − − − TBC TBC

Optional− Not available

SESE

TechnologySE Technology

First Edition FRFR

Sport XCELLENCEXCELLENCE

LuxXCELLENCEFirst Edition

Body

Roof

Body

Roof

Body

Roof

Body

Roof

Body

Roof

Body

Roof

Body

Roof

Body

Roof

Gre

y

Blac

k

Gre

y

Blac

k

Gre

y

Blac

k

Gre

y

Blac

k

Gre

y

Blac

k

Gre

y

Blac

k

Ora

nge

Gre

y

Blac

k

Ora

nge

Gre

y

Blac

k

Ora

nge

White − − − − − − −

Mystic Magenta − − − − − − − − − − − − − − − − − − − − −

Eclipse Orange − − − − − − − − − − − − − − −

Mystery Blue − − − − − − − − − − − − − − −

Monsoon Grey − − − − − − − − − − − − − − −

Desire Red − − − − − − −

Urban Silver − − − − − − −

Midnight Black − − − − − − − − − − − − −

Nevada White − − − − − − −Door mirrors: Body colour Door mirrors: Roof colour

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SEAT is committed to a policy of continuous product development ond reserves the right to make changes to specifications, colours and prices without notice. The information in this brochure can therefore be given as guidance only. While SEAT makes every effort to ensure that specifications are accurate at the time of publication, you should always check with your authorised SEAT Partner for the latest informa tion. Due to limitations of the printing process the colours reproduced in this brochure may vary slightly from the actual paint colour and material. This vehicle and all its parts,

as well as the original spares, were designed according to the Legal Regulations governing the prevention and minimisation of Environmental lmpact, through the use of recycled/recyclable materials, with measures taken to achieve suitable recycling for the conservation and improvement of environmental quality.

10/2017. Printed in UK.