The New Rules Of Marketing And Pr
description
Transcript of The New Rules Of Marketing And Pr
![Page 1: The New Rules Of Marketing And Pr](https://reader034.fdocuments.net/reader034/viewer/2022051612/54bbabda4a795939368b45db/html5/thumbnails/1.jpg)
THE NEW RULES OF MARKETING & PR
By: David Meerman Scott
Presentation By: Emily Byrne
How to use News Releases, Blogs, podcasting, Viral Marketing, and Online Media to Reach Buyers Directly
![Page 2: The New Rules Of Marketing And Pr](https://reader034.fdocuments.net/reader034/viewer/2022051612/54bbabda4a795939368b45db/html5/thumbnails/2.jpg)
Who is David Meerman Scott? Marketing Strategist Keynote Speaker Seminar Leader Author
World Wide Rave: Creating Triggers that get Millions of People to Spread your Ideas and Share your Stories (2009)
Tuned In: Uncover the Extraordinary Opportunities that Lead to Business Breakthroughs (2008 with Craig Stull and Phil Myers)
Cashing in with Content: How innovative marketers use digital information to turn browsers into buyers (2005)
Eyeball Wars: A novel of dot-com intrigue (2001)
Social Media Enthusiast
http://www.davidmeermanscott.com/bio.htm
Info from http://www.davidmeermanscott.com/
![Page 3: The New Rules Of Marketing And Pr](https://reader034.fdocuments.net/reader034/viewer/2022051612/54bbabda4a795939368b45db/html5/thumbnails/3.jpg)
The New Rules of Public Relations and Marketing
Scott’s New Rules PR is for more than a mainstream media audience You are what you publish People want authenticity, not spin Offer your audience content the moment they need it PR is not about your boss seeing your company on the TV. It’s
about your buyers seeing your company on the web. Use blogs, podcasts, online news releases, and other forms of
online content to reach the audience directly.
http://www.coca-colaconversations.com/www.twitter.com www.wordpress.com/iconblog
![Page 4: The New Rules Of Marketing And Pr](https://reader034.fdocuments.net/reader034/viewer/2022051612/54bbabda4a795939368b45db/html5/thumbnails/4.jpg)
Using Web-Based Communication Blogs News Releases Podcasting Content-Rich
Websites
www.techsuave.com
www.developmentinstitute.org/
www.ithinked.comhttp://www.praxmatrix.com/i/website_design.jpg
![Page 5: The New Rules Of Marketing And Pr](https://reader034.fdocuments.net/reader034/viewer/2022051612/54bbabda4a795939368b45db/html5/thumbnails/5.jpg)
Surprising
International bloging: Helping connect the world.
![Page 6: The New Rules Of Marketing And Pr](https://reader034.fdocuments.net/reader034/viewer/2022051612/54bbabda4a795939368b45db/html5/thumbnails/6.jpg)
Furthering my Knowledge
Podcasting Search engine marketing
![Page 7: The New Rules Of Marketing And Pr](https://reader034.fdocuments.net/reader034/viewer/2022051612/54bbabda4a795939368b45db/html5/thumbnails/7.jpg)
Recommendation…
ProsCons
![Page 8: The New Rules Of Marketing And Pr](https://reader034.fdocuments.net/reader034/viewer/2022051612/54bbabda4a795939368b45db/html5/thumbnails/8.jpg)
References
Scott, D. M., (2007). The New Rules of Marketing and PR: How to use blogs, podcasting, viral marketing & online media to reach buyers directly: Hoboken, NJ, John Wiley & Sons, Inc.
www.twitter.com www.coca-colaconversations.com http://www.davidmeermanscott.com/
![Page 9: The New Rules Of Marketing And Pr](https://reader034.fdocuments.net/reader034/viewer/2022051612/54bbabda4a795939368b45db/html5/thumbnails/9.jpg)
The End
http://www.operationweb.com/images/websites.jpg