Source: Jochim 2016

The New Rules for Entrepreneurship

Entrepreneurship VS. Business Administration

Starting up using components

Concept-creative Startups

Proof-of-Concept

Source: Jochim 2016

Concept-creative Organizations

Ratiodrink, E-buero, ePortrait, PaperC, Direktzu,

Waschkampagne, Laktasekampagne

Ford, IKEA, Aldi

Google, Facebook, Skype, Twitter, YouTube

Greenpeace, Amnesty International, Foodwatch,

Transparency International, WWF, Wikipedia

Source: Jochim 2016

Invention,

research findings,

new technologies,

new ideas

„raw material“

developing

and refining

a business

model

entrepreneurial

design

acceptance by

customers,

competition

economic

success

economic

failure

the market

Success Factors for Start-Ups

Source: Jochim 2016

The European Paradox

Mountains of research findings and patents

- but few people making use of it

Ejermo and Kander, 2006,

Audretsch, 2007

Source: Jochim 2016

We are facing piles of problems, e.g.:

climate change,

shortage of industrial resources,

peak oil,

shortage of water,

pollution,

increasing inequality –

to name just a few

Source: Jochim 2016

Go for a cause.

Make meaning!

Guy Kawasaki

Source: Jochim 2016

„

Create something original that stands out,

something with a lasting value.

Above all, you want to be proud of your product.

Such was my business philosophy .

„

Richard Branson

Source: Jochim 2016

Source: Jochim 2016

Method:

Fullfilling more than one function

Example: Opening hours

Nature naturally fullfills more than one function!

Source: Jochim 2016

Example: Opening Hours

• Selling Matraces = Hotel

• Sympathy for the entrepreneur

. . .

Source: Jochim 2016

Method:

Win-Win Situations

Principle:

„Connect Exhibitionists and Voyeurists“

Source: Jochim 2016

Classical Example:

Trade

Source: Jochim 2016

Example:

Turkish Supermarket

Success through integration :

• Language

• Understanding the culture of the customers

• Sympathy through own identity

• . . .

Source: Jochim 2016

Method:

Where are weakness,

There are also strenghts.

Use the strenghts!

Source: Jochim 2016

Example:

Dialog im Dunkeln

Slum-Kids in Manila

. . .

© Faltin 2015

Method:

Turn work into fun

Source: Jochim 2016

Example:

Re-think a farm

Earthworm / Guppies farming

own land

harvest together

Sell vegetables from other farms

Use the magic of the night

Use Events

Artists in Residence

meeting with friends vs. Selling

...

Source: Jochim 2016

Don‘t just sell a product

-

use the product as a medium for

your story!

E. g.:

- Quartiersmeister

- Trekking stickk

Source: Jochim 2016

Methods for your own Entrepreneurial Design

Opening the idea

Try new sightlines

search for analogies and re-combine

Tune in with your personality

„Tuning in with society‘s values“

Source: Jochim 2016

The trick is creativity, simplicity and vision.

Take a different view of the world.

Be curious, learn and free yourself

of conventional rules.

Source: Jochim 2016

Dare to be different – dare to be yourself

Source: Jochim 2016

Source: Jochim 2016

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