The new paradigm combining crm and erp to accelerate visibility and revenue
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Transcript of The new paradigm combining crm and erp to accelerate visibility and revenue
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Lisa Steinhart
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Age of ManufacturingAge of DistributionAge of Information
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Started by the explosion of social
and mobile technology
>1.7 billionsocial users
>400 milliontweets per day about product, services,
and brands
150average number of times a person
checks their phone each day
>6.8 billionon mobile
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Companies that deliver amazing customer experiences win
S&P 500 index
+14.5%
Customer Experience Laggards
-33.9%
Customer Experience Leaders
+43.0%
5-year stock performance of Customer Experience leaders vs. laggards vs. S&P 500 (2007-2012) Showing cumulative total return.Watermark Consulting, “The Watermark Consulting 2013 Customer Experience ROI Study”, 2012, www.watermarkconsult.net
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Customers are
57%through the buying process before they talk to you
-CEB, The New High Performer Playbook
9 of 10business buyers say when they are ready to buy, they will find you
-IDG Enterprise
“”
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Originally created for
reporting purposes
Not designed for a
social/mobile world
Lack productivity
capabilities
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7
A modern experience will help you sell effectively
Outcome-driven user
experience promotes
adoption
Embedded business
and insights
Collaborative selling wherever you are
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Customer Trackinginfo in CRM
Accounting in MAS90
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Questions ??
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Questions ??