The New Market Leaders
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Transcript of The New Market Leaders
THE NEW MARKET LEADERSTHE NEW MARKET LEADERS
theGeniusWorks.com
OBAMA ‘08OBAMA ‘08 theGeniusWorks.com
YES WE CAN
CHANGE
INTERACTIVE
O
COLLABORATIVE
YOUTH
COLLABORATIVE
STORIES
PRIORITIES
MY.BARACKOBAMA
INTERACTIVE
MULTI NETWORKS
CO
MICRO PAYMENTS
COMMUNITY
MICRO PAYMENTS
$265M V $88M
CONTINUITY
$ $
BRAND
ISSUES AND IDEAS
WILL.I.AM
O C S
UPDATES
INFOMERCIALS
UPDATES
INTEGRATION
ICONIC
LEGOLEGO theGeniusWorks.com
BILLUND 1932
“LEG GODT”
TOY OF THE CENTURY
2005
CONCEPTS
2005
CONCEPTS
COMMUNITIES
#5 BUT #1
ZIPCARSZIPCARS theGeniusWorks.com
BERLIN 2000
WHY HAVE A CAR?
RENTAL
C
CHEAPER THAN TAXI
INTERACTIVE
CHEAPER THAN TAXI
49 CITIES
STREETCAR 2010
THREADLESSTHREADLESS theGeniusWorks.com
DEHART & NIKELL
T-SHIRTS
USER GENERATED
$2000
COMMUNITY
WIN $2000
COMMUNITY
$4 TO $15
DIGITAL HYBRID
$ $
E CLOTHE-CLOTH theGeniusWorks.com
TAD GREEN
ENVIRO PRODUCTS
48000 STRANDS/CM2
O G S
SAVE £100/YEAR
NO DETERGENTS
SAVE £100/YEAR
BOSCH, GAGGIA, SMEG
GOOD AND BETTER
, ,
TESLATESLA theGeniusWorks.com
MENLO PARK 2003
200 MILES
0 60 3 9 S CS0-60 IN 3.9 SECS
$109 000
ELON MUSK $105M
$109,000
ELON MUSK $105M
GOOGLE & DAIMLER
SEX SAVES THE WORLD
APPLEAPPLE theGeniusWorks.com
JOBS/WOZNIAK 1976
$1BN BY 1980
1985-1996
O S & S
IMAC 1999
JOBS & JELLYBEANS
IMAC 1999
DIGITAL HUB
ONLINE/RETAIL
IPOD 2001
$8BN
ITUNES 2003
0
IPHONE 2007
10BN
IPHONE 2007
$13BN
IPAD 2010
$
MOBILE DEVICE CO.
JOBS + IVE
BEAUTIFUL OBJECTS
S G O
BEYOND PROCESS
SAYING NO
BEYOND PROCESS
PLATFORMS
BOLD EXPERIMENTS
DON’T SELL PRODUCTS
NEVER FIRST
EARLY ADOPTERS
G C O S
FOCUS ON THE FEEL
MAGIC WORDS
FOCUS ON THE FEEL
PACKAGING
KEEP MOVING
$300bn
$200bn
$100bn$100bn
2000 2002 2004 2006 2008 2010
$300bn
$200bn
$100bn$100bn
2000 2002 2004 2006 2008 2010
$300bn
$200bn
$100bn$100bn
2000 2002 2004 2006 2008 2010
[email protected] ptheGeniusWorks.com