The New JNLR

TNS mrbi 107507/The New JNLR Launch/August 2005

The New JNLR August 2005

2 TNS mrbi 107507/The New JNLR Launch/August 2005

JNLR 2005

… what’s different?


Sample Size

The largest sample survey in Ireland

11,000 weekday4,000 weekend

n = 15,000


n = 15,000

Local Franchise Areas• Increased sample at local level (480 weekday p.a.)• Greater stability from wave to wave• Greater geographical spread over franchise area• Access to audience demographics

• Greater access to behavioural audience targets

• Looking beyond demographics

• Lets look at radio audiences in a new way

• Typologies • SIGs


n = 15,000

Greater frequency of reporting

Quarterly reports … rolling 12 months data

Sensitive barometer of trends … access to 6-monthly & quarterly

database for larger stations


SIG’s

A databank of 15,000 respondents

Questions ranging from broadband to banking, pension plans & iPods, take-outs & nights out - pertinent & relevant audiences to the advertiser

Additional questions to classify our audiences … household composition, employment status, age of kids

New revitalised questionnaire

Improved targeting & media matching


Data Delivery

TNS Info• A communications link between TNS mrbi & user group• A secure portal for storing on-line screen tables• Convenient access to technical information


Data Delivery

MediaStar … enhanced analysis of JNLR data to the individual user

User friendly, interactive data access

Enabling user to interrogate the survey data … challenge a theory

Reach & Frequency module incorporated … great new functionality


… but we’ll still have a hard copy!

… reflecting the industry focus on weekly reach

… delivering greater depth of data to local stations


JNLR 2005

… what’s the same?

Consistent methodology over the years• One-day aided recall• Consistent radio questionnaire

Delivering the credible, accepted industry currency

Keeping an eye to the future – electronic capture of radio listening data

Providing established norms in radio audiences


Updated SIG/Lifestyle Section

Technology Consumption Lifestyle

Finance Media


A whole range of new audiences at our fingertips …


Whether they be new media typologies …

46% broadband owners access internet daily, compared to 32% of those with standard

dial-up access

14% of all adults are now users of an MP3 player or iPod

Two thirds of whom are aged 15-34 years

45% now have at-home internet access

With a quarter of these already broadband-enabled

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Hard to reach audiences ...

Home Telephone OwnershipFixed Landline Mobile Only

Age15 – 24 18% 31%25 – 44 37% 52%45+ 45% 17%Mode of TransportCar/van/truck 64% 55%Walk/cycle 15% 29%Bus 11% 11%Dart/Luas/train 15% 5%

It will come as no surprise that mobile telephone ownership has reached 82% (2.7m) of all Irish adults.

How many of us however were aware that almost one in seven live in a mobile-only household, rising to more than one in five for all 15-34 year olds.

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Or those upon whom all of our jobs will rely over the next two years!

33% (1.1m) currently hold an SSIA

And how do these individuals intend to spend their money when it becomes available?

3% will use the money to help purchase their first home (another 1% will go for a holiday home/second home)

20% intend to change their car within the next 6-12 months, while a further 1% intend to buy their first ever car

While just 3% will start a pension, and 1% will invest in stocks & shares

7% will make significant home improvements


Radio listenership typologies

By weight …

24% light listenership

53% medium listenership

23% heavy listenership



By time of day …

7% night-time

7% early bird

19% mid-morning7%

early evening

6% lunchtime



By location …

9% work

16% car

58% home



By repertoire …

58% solus

31% dualists

11% flickers/hoppers


Station repertoire typologies

SolusListeners Dualists

Flickers/Hoppers

Age

15 – 24 19% 21% 23%

25 – 44 38% 39% 44%

45+ 44% 41% 34%

SIG

At home broadband access 12% 13% 18%

Mobile-only household 13% 12% 11%

Recent home mortgage 13% 14% 11%

SSIA owners 31% 40% 43%


Within the context of one of the most resilient and heavily consumed media available

On a daily basis …

12% read a magazine

18% access the internet

87% listen to the radio

95% watchTV

56% read anational newspaper

14% read a local newspaper


The New JNLR August 2005

The New JNLR

Documents

Transcript of The New JNLR