The new human web: Web 2.0, blogs and forums

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    21-May-2015
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The new human web revolutionizes socieities, people, networks. Here are the pros, cons and demos.

Transcript of The new human web: Web 2.0, blogs and forums

  • 1. The New Human Web: Blogs, Forums, Web 2.0 presented by Susan Anderson www.fusesite.com www.e-cocreate.com

2. What well cover

  • A look at the new Human Web
    • Social networking, blogging and forums
    • Forums Demo
    • Web 2.0

3. Some examples

  • Social networking sites
    • Facebook
    • Piczo
    • myspace
  • Blogs
    • eHealth blog
    • WebMD
  • Forums

4. Demo: Example of posting to a Forum 5.

  • Steps:
  • Click on subject
  • to view discussion thread
  • Click on reply
  • Type in your message
  • Click OK to post your
  • message and add to the
  • growing discussion

6. Write to be read:Which would you rather read? 7. Eye gaze patterns while viewing a text page

  • Eye hotspot plots when browsing and searching text page.
  • Users follow an F pattern
  • More fixations at the beginning of a line than the end of a line.
  • Users won't read your text thoroughly in a word-by-word manner.
  • Important to followguidelines for Writing for the Webinstead of repurposing print content.
  • Source:Neilsen, 2006

8. Blogs and Forums:The best and worst of the web 9. The Best

  • Establish:
    • Accountability
      • ratemyprof.com
    • Subject expertise and credibility
  • Grow authority overtime
  • Instant publishing
  • Publish, persist, prosper
  • Grow your own community
  • Viral marketing:positive word of mouth

10. The Worst

  • Cyberbullying/cyberattacks:piczo, facebook
  • Recorded history
  • Recorded legacy
  • Perish if not publishing
  • Opinions online reputation management
  • Viral marketing:negative word of mouth

11. A look at the Human Web: Web 2.0 Revolution 12. Web 2.0, The Human Web

  • Connecting, Collaborating, Creating
  • Communities experiencing empowerment
  • Will it change us? You bet it will
    • Collective Intelligence
    • Wisdom of crowds
    • Anthropology
    • Psychology
    • Friends
    • Families
    • Human consciousness

13. Web 2.0 Revolution

  • Popular blogs
  • Wisdom of crowds
  • Rewarding

14. Web 2.0 Revolution

  • Popular blogs
    • Represent the will of the people, no matter how individually flavored they may be
    • Mass media, television and politicians are paying more and more attention to them.

15. 16. Web 2.0 revolution

  • Wisdom of crowds
    • Puts together opinions of the blogosphere to get a picture of what people really think
    • moving to a collective intelligence.
  • It pays to help communities experience empowerment
    • Getty Images purchases Istockphoto $50M
    • Google purchases Youtube, $1.6B

17.

  • If you are building an online community you have to offer people something that will:
    • catch their eye
    • appear useful to them
    • make them want to share it with others

18. Web 2.0 for Geeks 19. 20. 21. So what does it all mean? 22. What does it mean for you? 23. The New Human Web http:// youtube.com/watch?v = NLlGopyXT_g