The new economy: Learning Objects Business Perspective Intrallect Seminar 23rd October 2003.
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Transcript of The new economy: Learning Objects Business Perspective Intrallect Seminar 23rd October 2003.
Agenda
Royal Bank of Scotland Group
Story of E-learning at RBS
“Access to Learning” - A2L
Making it happen
Our challenges
World Banks Market Capitalisations
31 Aug 2003 £bn
1. Citigroup 141.22. HSBC 88.23. Bank of America 75.14. Wells Fargo 53.15. RBS 46.36. JP Morgan Chase 43.97. UBS 42.88. Wachovia 35.89. Barclays 30.1
10. US Bancorp 29.0
Structure… worlds we work in
GROUP CORPORATE FUNCTIONS• Strategy• Investor Relations• Corporate Affairs• Audit/Compliance
• Legal• Finance• Human Resources• Risk
Retail CBFM Manufacturing Wealth
Management
Retail
Direct
RBS
Insurance
Citizens Financial Group
Ulster Bank Group
Push to Pull… The RBS e-Learning Story
Pre-1995: Training Centre - chalk and talk
generic curriculum
1997: Move to Training Consultancy
1998: Building the Business Case for
e-learning
Initial e-learning model catalogue oriented
Network of dedicated PC’s now in 1,800
locations
450+ hours of interactive content
structured into programmes
“Catalogue control”
Centralised
Training
Learner
Learner Learner
Learner
Learner
Learner
The RBS Definition
From
“e-learning means hours of online training…”
to a broader understanding that it incorporates
“The use of e-technology to manage, co-ordinate or do learning…”
A2L: E-Learning?
Learning Objects
learning object:
...”an aggregation of one or more digital assets, incorporating
meta-data, which represent an educationally meaningful
stand-alone unit.”
Dalziel, 2002
Learning Objects
in RBS speak …
...any asset, piece of information, interaction or experience that results in learning and impacts positively on job
performance
Learning Objects in business speak
Our aim is to: provide choice to the learner
put the learner at the centre of platform and content design
enable learner autonomy
create a “push/pull” strategy in which the learner profile is
integral
Learner Centric: Push/Pull
Face:face
3rd Party
Content
Internet/
intranet
Business
Schools
Online
Mentor
KM
Database
Distance
Learning
Virtual
Classroom
E-Library
Learner
Learner
Learner
Learner
Learner
Communitiesof
expertise
What is Access to Learning?
the right amount of learning at the right time to support business problem resolution
catering to diversity whilst sharing the best content
accessibility to learning opportunities
intelligent guidance around learning objects to enable informed decision making
Reduction in “training time” & increase in learning opportunities
learning becomes an integral “on the job” experience
RBS imperatives...
Need to anticipate & respond to rapid change
Diversity & scale
Fixed costs - variable costs
E-commerce
Professional development: the retention factor
Need to collaborate to succeed
Business Performance
Some final thoughts & challenges...
Learning Object Economy challenges us to:
define what constitutes an educationally meaningful
stand alone unit
avoid the pitfall of transferring direct from classroom to
online
design learning objects for A2L
create a taxonomy that enables the learner to search in
addition to defining the size and shape of the learning gap
create supportive ownership models