The New ARC : Abbott RecloseableContainer & Label System · 2017-09-18 · Label System ABBOTT...
Transcript of The New ARC : Abbott RecloseableContainer & Label System · 2017-09-18 · Label System ABBOTT...
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Partnering with you to navigate the latest in nutrition therapy.
The New ARC™: Abbott Recloseable Container & Label System
ABBOTTTHERAPEUTICNUTRITION
January2017
©2017AbbottLaboratories161893a(1)/January2017
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©2016AbbottLaboratories161893a(1)/January2017 2
CONTENTOVERVIEW
• TheNewARC™:AbbottRecloseable Container&LabelSystemReview• CustomerBenefits• PackagingTransitionScope• Communications&ProductRolloutPlan
• TheAbbottNutritionEngage Initiative
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©2016AbbottLaboratories161893a(1)/January2017 3
INTRODUCINGTHENEWARC™:ABBOTTRECLOSEABLE CONTAINER
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©2016AbbottLaboratories161893a(1)/January2017 4
THENEWARC:ABBOTTRECLOSEABLE CONTAINERMEETINGEVOLVINGCUSTOMERNEEDS
Inafocusgroupstudy,theARCwaspreferredovermetalcansbybothhealthcareprofessionalsandpatients.
The ARCis easy toopen andeasy touse.
TheARChasnosharpmetaledges.
TheARChelpspreserveunfinishedformulaandreducesproductwaste.
ARChasalowerenvironmentalimpactthanmetalcans.
BPA(Bisphenol-A)isnotusedinthemanufactureoftheARC.
TheARCcasehasamoreefficientpackageshapewhichallowsforfewerpalletconfigurationsandstreamlinedpalletmanagement.
Intransportation/distributiontests,theARCsustainedlessdamagecomparedtometalcans.
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ARC:AbbottRecloseable ContainerbyTetraPak®
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©2016AbbottLaboratories161893a(1)/January2017 5
OURNEW PORTFOLIOLOOK!
ThenewAbbottlabelsystemwasdeveloped,testedandrefinedwith
morethan300healthcareprofessionalstoimprove
clarityandaccuracyofuse.
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ACONSISTENT,SIMPLIFIED LABELSYSTEM
LargeProductName
ImagetoHelpIdentifyProduct
Color-CodedCaloricDensity
Color-CodedCaloricDensitySystem
1.0CAL
1.2CAL
1.3CAL
1.5CAL
1.8CAL
2.0CAL
Color-codedcaloricdensitysystemdesigned
toimproveaccuracyofuse.
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©2016AbbottLaboratories161893a(1)/January2017 7
NEWPACKAGINGTRANSITION&LABELSYSTEMSCOPE
PackageType
InstitutionalAdultAllCans
Institutional EnsureClear*
Institutional Ready-To-Hang PrefilledEnteralFeedingContainers
PackagingChanges
NoChange
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LabelChanges
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NewProductCode
NoChange
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*Movingfrom6.8oz to8oz
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©2016AbbottLaboratories161893a(1)/January2017 8
COMMUNICATIONS&PRODUCTROLLOUTPLAN
Communications&Tools• DetailChangeGrid• FAQs• Pallet/Case/Carton
Specifications• DedicatedWebPage• CustomerLetters
Communications&Tools• Customer&PatientLetters• NewSKUReferenceGuide• CrosswalkPoster(print-on-demand)• NotificationReports• ARCSamples• In-serviceMaterials• CustomerServiceSupport
Note:IfyoupurchaseAbbottNutritionproductsthroughadistributor,itisrecommendedthatyouworkdirectlywithyourdistributorforguidanceontiming.IfyoupurchaseproductsdirectlyfromAbbottNutrition,pleasecontactyourAbbottrepresentativeorcustomerservice.
Readiness Implementation
Jan‘17 Feb‘17 Mar‘17 Apr‘17 May‘17 June‘17 July‘17 August‘17
• ImplementARC:AbbottRecloseableContainerTransitionPlan• AbbotttobeginshippingQ2 2017andconcludeQ42017
• BeginPreparingfortheARC:AbbottRecloseableContainerTransition
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©2016AbbottLaboratories161893a(1)/January2017 9
ATABBOTT,WECONTINUALLYSTRIVETOSTRENGTHENOURENGAGEMENT…
...withhealthcareprofessionalsandinstitutionalcustomerstohelpthempracticestate-of-the-artnutritiontherapy.
...withpatientstogaininsightstobetterunderstandtheirneedsandprovidenutritionsolutionsthatmatter.
...withdistributorpartnerstohelpthemconsistentlydeliverqualityproducts.
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©2016AbbottLaboratories161893a(1)/January2017 10
THEABBOTTNUTRITIONENGAGEINITIATIVE
Becauseweunderstandthetremendousvalueofconsistentand
transparentcommunicationswithourpartners,wearepleasedtoannounce
anewcommunicationsinitiative:Partnering with you to navigate the latest in nutrition therapy.
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©2016AbbottLaboratories161893a(1)/January2017 11
PROVIDINGYOUWITHTHERIGHTINFORMATIONATTHERIGHTTIME
Partnering with you to navigate the latest in nutrition therapy.
CustomerLetters
Presentations&Webinars
Videos Newsletters DedicatedWebsite
EducationTools
FAQ
FrequentlyAsked
Questions
CustomerServiceSupport
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©2016AbbottLaboratories161893a(1)/January2017 12
PARTNERINGWITHYOUTOASSUREASMOOTHTRANSITION
• Werecognizethatourcustomersanddistributorpartnersplayavitalroleinmakingthisasmoothandefficienttransition.
• Wehaveactivateddedicatedresourcestohelpindevelopingspecificimplementationplans.
• Wewillprovideyouwithongoinginformationandtoolstosupportyouinthecomingmonths.
• Formoreinformationvisitwww.engage.abbottorcontactcustomerserviceat1-800-551-5838.
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Partnering with you to navigate the latest in nutrition therapy.
Thank YouJanuary2017
ABBOTTTHERAPEUTICNUTRITION
©2017AbbottLaboratories161893a(1)/January2017