Moments

The New and Improved Disposable Camera

By: Hallie Charapp, Max Kennedy, and Shannon Harrop

Edesign 100 sec 006

Table of Contents

Problem Definition Information Gathering Specifications Brainstorming Design Selection Conclusion

We recognize the need…

To redesign a disposable camera to increase Kodak’s revenue.

With the increase in popularity of digital cameras, there has been a decrease in the demand for disposable cameras. Kodak is in need of implementing new ideas to improve the market.

The following survey was used to narrow down a market that would be most interested in purchasing disposable cameras.

Attributes (Derived by Surveys)

Cheap

Visually appealing

Environmentally friendly

Durable

Reliable/Useful

Clear Picture

Waterproof

Simple Buttons

Safe for Children

Different Colors represents our ranking of Attributes High Importance

Medium importance Low importance

Specifications

Durable

Needs to withstand a fall from 5 feet

Not easily taken apart or opened

Safe

No sharp edges

No toxic chemicals

No exposed parts

Useful

Functions properly every time

Long lasting battery (AA battery)

Clear Picture: Standard ISO 800 speed

27 exposures (pictures)

Specifications (continued)

Waterproof

Contains airtight rubber sealed bonds

Needs to be able to function properly after being fully submerged in water

Environmentally friendly

Recyclable battery

Main shell and parts are reusable

Cost

10 cameras for $35

Size

Larger buttons

Size: 4.5 in. long x 1 in. wide x 2.25 in. tall

Appealing

Round edges

Multi gender color

Brainstorming

Morphological Chart

Material Polyethelene Plastic Bioplastic (degradable) Aluminum

Colors Pink/Blue TV Characters Design (Floral/Stars)

Shape Rectangular Smaller No Sharp Edges

Buttons On/Off Flash Switch Extra Loud Click when Winding Large Numbers, Large Winding Wheel

Directions Word Explanation Hands Showing Correct Actions Sound Words (ex. Click)

Durability Waterproof (rubber bonds)

Wrist Loop Hard Material (Plastic)

Decision Matrix

  Polyethelene Plastic Bioplastic Aluminum

Inexpensive (.125) * 0.7 (.125) * 0.1 (.125) * 0.2

Environmentally Friendly (.125) * 0.1 (.125) * 0.8 (.125) * 0.1

Easy to Use (.165) * 0.45 (.165) * 0.1 (.165) * 0.45

Safe (.165) * 0.4 (.165) * 0.4 (.165) * 0.2

Durable (.165) * 0.3 (.165) * 0.1 (.165) * 0.6

Recyclable (.125) * 0.3 (.125) * 0.3 (.125) * 0.3

TOTALS ***0.53975*** 0.249 0.28125

Conclusion

To help market the disposable camera to children, we created a design that includes features such as larger buttons, an easier on/off flash switch, a larger eye lens, picture directions, a waterproof shell, and a wrist loop.

With these added features (which will not dramatically increase the cost of production) the cameras can be sold in bulk packages and distributed to a multitude of classrooms.

Questions?

References

Jathar, Rutuja. "Disposable Underwater Camera." Buzzle.com. Buzzle.com, 04 Sept. 2010. Web. 29 Feb. 2012. <http://www.buzzle.com/articles/disposable- underwater-camera.html>.

Donahue, Alan. "How Does a Disposable Camera Function?" EHow. Demand Media, 08 Apr. 2009. Web. 29 Feb. 2012. <http://www.ehow.com/how-does_4899949_disposable-camera-function.html>.