The Networked Society

The Networked Society

Mobile World Congress 2013

Mobile World Congress 2013 | © Ericsson AB 2013 | 2013-02-25 |


Every half century a new technology system that changes everything emerges.

The Railroad and Iron: 1840s

Electricity and Steel: 1890s

Electro-Mechanical Systems: 1950s

Now: Information and Communications Technology

It impacts virtually everything: what we produce, how we produce it, organizational structures, required infrastructure, information availability and more.

In this station we explore mega city visions and possibilities and some technologies believed to be essential facilitators ofthe Networked Society

You also can meet technology research experts from Ericsson and from our collaboration partners that share and discuss innovation insights and what’s next within ICT and how it supports the realization of the Networked Society.

Topics are e.g. the technology future in areas such as radio access beyond 2020, telecom /IT convergent architectures and real-time Big Data analytics.

To emphasize the importance of the standardization and open source eco-systems we have invited partners from universities and CSPs to help us present different initiatives and outcomes.


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transformation=



We are entering a new reality! Let’s take the long view. Our society today is quite different from that of just

ten or twenty years ago. The rise of the internet, the growth and diffusion of mobile phones, and developments in global mass-media has changed the world in fundamental ways, and will continue to do so.

I argue that we are in the early stages of a revolution -the broadband revolution. Today people, enterprises, markets and societies are getting more and more dependent on connectivity and broadband. Today we are

in a world with:

› Empowered People

› Enabling technology

› Expanding business


Transformation

Limited

Pervasive

Time

De

gre

e o

f e

co

no

mic

imp

act

Digital distribution

and web strategy• Web strategy and

e-commerce)• Creating efficiency

through webstrategy (e.g.Government)

Digital transformation• Mobile revolution• Social media• “Hyper digitization”• Power of the cloud and crowd• Downstream & upstream

innovation• Organize without an

organization• New “currencies”• Internet of things• Analytics

2000sLate 1990s 2010s

Digital products(e.g., music,

entertainment)

Digital distribution

and web strategy• Web strategy and

e-commerce

• Creating efficiencythrough web

strategy

Digital transformationMobile revolution

“Hyper digitization” Social media

Power of the cloud and crowdDownstream & upstream innovation

Organize without an organizationNew “currencies”Internet of things

Analytics


Transformation

ICT is a game changing technological revolution that impact virtually everything

Efficiency improvements.

Existing value systems are based on structures with certain technology uses, manual labor input, information exchange etc., for creating the end services. ICT has the potential of improving the efficiency of these

structures basically without changing the end services.

Service disruption.

ICT has the potential of creating entirely new services or radically changing or displacing old ones. Through

innovation new value is created and new services put on the market. This may, or may not, entail the emergence of new market roles.


Attributes of the networked society

Creation

Productivity

KnowledgeInnovation

Resources


Attributes of the networked society

In the Networked Society we see that

Innovation is changing

Production is changing

Creation is changing

Knowledge is changing

Resources are changing

We need to have a new mindset and realize that ICT is change agent in The Networked Society that both enable and change what we produce, how we produce it, how we organize production, where we locate productive activity, the infrastructure needed and what the laws and regulations that are required.


Transforming understanding into value

Market levelSocietal level

Experience

level

Organization

level


Transforming understanding into value

Societal levelMaking sense of shifts in the world (in human behavior, culture, technology, business, regulation, resources

Market levelUncovering hidden opportunities for new or improved products and services, ways to interact with current and new customers, and to enhance the brand.Experience level

Creating differentiating experiences for customers.Organization level

Creating more customer-centric, transferring know- how through dedicated transformation initiatives.


Example: media/entertainment


Example: media/entertainment

Let’s use media and entertainment as an example of the changes that ICT has realized.

All media can now be personalized and stored in the cloud enabling availability to be consumed on any device, screen or sound system.

Media is an essential part of social life with sharing and co-creation.

Contextual triggering of media.

A multitude of business models has been established and is continually being explored.

Personalized journalism and aggregation.

Multimedia publishing for books.

All media on demand except live events

At the station we will show similar material for several industrial systems


Operatorvalue creation Strategies

Opportunity to take new positions – with various closeness to existing business

INTERNATIONAL EXPANSION

EFFICIENCY & SCALE

SERVICE INNOVATION

INDUSTRY VALUE SYSTEMS

SERVICE DIFFERENTIATION


Operatorvalue creation Strategies

Relating to value chains and what roles different telecom operators want and strive to play, we will share our knowledge of what some of them already do for companies in other industries – to transform their way of working and communicate.

We will also discuss what is needed from us as a ICT vendor and the building blocks that is needed to be successful.


Operator segmentation

Offerings

Operations

Systems

Networks

Networkdeveloper

Serviceenabler

Servicecreator

Operators evolving to different positions in the networked society

Differentiation: assets, capabilities and value chain position


Operator segmentation

Depending on the CSPs business capabilities and objectives their strategies and approaches with regards to The Networked Society will be different.

We will discuss different possibilities and roles for CSPs to take on and the capabilities they need to have to be competitive and innovative in that role.


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Realized by Technology and

Industry Collaboration



To realize the networked society both technology and society will bring challenges. The societal change will bring challenges to business, government

and users and we need government, academic and industry collaborations to

help solve it.

In the technology domain we need high performing networks and cloud along side with support systems to cater for the huge amount of devices and consumer

& enterprise services all with a diverse set of requirements


networked Society Challenges

InfrastructureInteraction,

flexibility and distribution

SLA scalability & deployment

Data, Events & Information

Coverage & Scalable

Characteristics

Cloud• Delivery models

• Big data analytics• Trust & privacy

• Telco in the cloud

Network• M2M support

• Coverage & Capacity• Quality of Experience

• Resilience & robustness

Services• Verticals

• Open data• Monitor & Control

• Proximity

Devices• Personal networks• Range of devices

• Battery life• Management

Management• Domain infrastructures

• Cloud & Data• Users & Things

Security• Assurance

• Data• Management

Sustainability• Environment

• Socioeconomics

NETWORKEDSOCIETY


ServicesServices and applications for users and enterprises will put high requirements on cloud & network infrastructures. High flexibility, very high bit rates and very low delays will be demanded from both consumer and vertical services.DevicesThe 50B set of devices will range from small sensors and actuators to HD cameras and 3D displays needed or connected in the services with needs of long battery life and data processing and management . NetworkThere will be a need for higher capacity & coverage as well as higher resilience and robustness in future networks. Quality of experience will be key and the network needs to handle m2m as well as infrastructure flexibility and distribution of functions.CloudThe cloud will handle a huge data explosion used in analytics and need to cater for demanded scalability, flexibility and a diverse set of delivery model.

Overarching challenges are seen in Sustainability, Security and Management of the solutions.

networked Society Challenges


On Show

NETWORKEDSOCIETY

Technology Challenges in the Networked Society

5G for the NetworkedSociety Beyond 2020

Exploring Big Data

Service Provider Value Creation with SDN

Federated Networked Cloud

The ConnectedMega City

Window of Opportunity

OpenFlow – Stanford University and Ericsson

Collaboration

3D Visual Communication


On Show

Technology Challenges in the Networked Society

To explore and discuss the technology challenges in services, devices, networks and cloud.

The Connected Mega City

We will be demonstrating different how the Networked Society vision will improve life in a connected city using examples like Mega City operations centers and the smart city for green neighborhood.

3D Visual Communication

The future of visual communication and improved telepresence will be shown where the visual content is delivered in 3D and with interoperability with regular 2D.

5G for Networked Society Beyond 2020

To highlight new opportunities and requirements for the operators and how Ericsson collaborates in the 5G industry pre-alignment through the EU METIS project

Exploring Big Data

To provide insights how mining vast amount of data sources from networks, devices and applications allow for rapid creation of new business opportunities

Federated Networked Cloud

To give insight into how network enabled clouds rely on network operator service for dynamic and elastic cloud connectivity and how it is been addressed in an EU project

OpenFlow – Stanford & Ericsson collaboration

Stanford and Ericsson researchers will explain some of the latest research directions within a collaboration that has been ongoing since 2008, and discuss the relevance of this work to customers


In the networked society

people, knowledge, devices,

and information are

networked for the growth of

society, life and business.


Solving the challenges

We want to show what’s next and how Ericsson is tackling the challenges of the networked society. We are showing a few proof-points of our technology

leadership in the changing environment on the brink to the networked society.

In the networked society we believe people, knowledge, devices and information are networked for the good and the growth of society, life and business.

The Networked Society

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Transcript of The Networked Society