Pontificia Università della Santa Croce ISSRA Sant' Apollinare
The Netherlands: Society, Media & the Church Fifth Professional Seminar for Church Communications...
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Transcript of The Netherlands: Society, Media & the Church Fifth Professional Seminar for Church Communications...
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The Netherlands:Society, Media & the Church
Fifth Professional Seminar for Church Communications Offices
Pontificia Università della Santa Croce
27th of april 2006
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Dutch society (1)
• 16 million inhibitants
• Randstad versus other provinces
• ‘Americanisation’ of the economy
• Central right government
• Murder of Pim Fortuyn and Theo van Gogh
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Dutch society (2)
• Assylum/ integration of foreigners one of the leading political themes
• As you all know…: strong on liberal values (homosexuality, euthanasia, drugs, prostitution)
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Religion (1)
• Dominant secular society, but ‘kind of religious intuition’ remains present
• The image of a ‘protestant nation’, but catholic church by far the largest (4.5 million vs 2.5 million Reformed Church)
• Mainstream Reformed Church in decline, growth of orthodox-protestant and evangelical movements
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Religion (2)
• Islam is growing fast (800.000-1 million), but lack of clarity in leadership
• Hardly known: number of foreign christians also increasing strong (Rotterdam)
• Church versus State ‘hot’ political issue (mainly because of radical muslim movements)
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Catholic Church (1)
• From one of the strongest catholic provinces in the world to the lowest
• Seven percent of catholics attend Sunday mass (95% in the beginning of 20th cent)
• Lack of vocations (esp. religious life)
• Large number of lay pastoral assistents
• Financial & organisational problems
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Catholic Church (2)
• Orthodox leadership versus dominant liberal flock & clerus
• But… the ‘hot’ polarisation has ended
• Looking for new inititiatives (small christian communities, Alpha course, etc)
• New movements welcome, strong in quality but low in number
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Media (1)
• Explosion of tv-broadcasters in the last two decades
• Radio more and more a ‘jukebox’
• Internet strong and still booming
• Watching tv on internet increasing fast
• Newspapers structural in decline
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Media (2)
• No catholic daily newspaper
• One semi-large general christian newspaper, two small orthodox-protestant newspapers
• Two more or less catholic magazines with a small audience; no real popular ‘family style’ magazine
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Media & Religion (1)
• New generation of journalists: from specialists with own agenda to generalists without knowledge
• Islam has given new attention to public role of religion
• Catholic church leadership leading in image of christianity
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Media & Religion (2)
• Death of John Paul II turning point in media attention for catholic church
• Bishops active on medical-ethical and social issues
• Media attention strong on folkloristic and surprising news, low in ‘serious’ matters
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Church & Communication (1)
• Professional quality (information bulletin Bconference, diocesan magazines, etc.)
• Communication office Bishopsconference: 4 professionals
• Communication offices dioceses: 1-3• Internet ok on national and diocesan level,
moderate – weak in parishes• Electonical communication with parishes in
development
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Church & Communication (2)
• ‘Internal’ communication impossible without using external channels
• Weak in measuring results of communication
• Weak in focussing on a few issues
• Difficult to broathen ‘the catholic voice’ to others than the bishops
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RKK-zendtijd (1)
• Unique in the world• State sponsored/ budget: EUR 7 mio • 56 hrs Television, nearly 200 hrs Radio and
a very well developed website• From a service to catholics to an instrument
for evangelisation• www.katholieknederland.nl develops into
an independant broadcaster
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RKK-zendtijd (2)
• Television: strong in emotion, weak in content
• Radio: strong in content, weak in outreach
• Internet: possibilities without a limit, but danger of becoming a narrowcaster
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RKK-zendtijd (3)
• God voor…
• Afzien
• Childtelevision
• Videocasting on Internet
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Having Fun!
• Campaign style of communications
• Tests on internet
• Sms mobile service Lent
• Benedetto shirts during WYD
• Podcasting priest
• Daily mass by the Cardinal
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And a campaign that didn’t make it…
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Thoughts on the future…
• Internet & Mobile Phone the most important “killer applications”
• Church communications has to be cross medial
• Need for courage to explore new ways (games!) and strategies
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Anselm Grun osb:
“The most important challenge for a succesfull organisation
in our times is:
how to organize creativity”