The needs of mainstream

Publishers and Corporate/Educatio

n

Publishers have significant

similarities in areas applicable to

Print on Demand

Main Issues are:-

Understanding the customers specific needs:-

Analysis Establishing Empathy & a Determination to Change Report & Proposal Gaining Acceptance Implementing Change Plan Develop Value Team

Supplier

Customer

We are alwaysre-defining the business process and enter into a

value chain

The objective always evolves around

1. Improved efficiency

2. Overall reduced cost

3. Sharing of responsibility

4. Speed

5. Accuracy

6. Value added concepts

MODELS

1. Complete Print On Demand model

• Generic or easily managed covers• Black and white text• Simple binding• Producing customer invoice• Packaging and dispatch• Tracking till delivery

Models cont…

2. Minimal Warehouse

• Applies to more sophisticated product• Also to perfect bound product• Minimal Cost effective inventories held• Rapid dispatch as 1. Often in mix and match

with products from Print On Demand.

Models cont…

Mainstream PublishersDynamic Capabilities – Quality

Products

• Small, rapid production run• Black and white or color or mix of both• Binding options (wire, plasti-coil, perfect, board

sewn, fold saddle stitch, loose leaf)

• High quality laminated cover• Ability to penetrate niche markets, test

markets, get to markets quickly• Keep out of Print Product alive

Models cont…

4. Methodology• Industry Specialist Business

Development• Online Catalogue• Focused CSR on account• Reports as required• High level of liaison and co-operation• Value Chain

Training

Materials

The Starting Point

Customer Needs:-

Accuracy

Speed

Efficiency

Information

Distribution

We Often Find

• Inefficient Systems• Highly Manual• Inaccurate• Fragmentation

OfInformation

RESULT

• Wrong product produced

• Slow turnaround

• Compromised customers

• High real cost

WHAT THEY GET

1. Value & AccuracyUp to dateat any timefull version control

2. Ease of orderingImmediateAccurate

3. IT Systems & Skills SetsNeed quality people, Well managed “with it” planEducate Company & inform

staff of expectancies

NEEDS• Planned Business with defined objectives• Business Development specialization• Conceptually understand needs• Good IT core• Strong external alliances• Develop skills in company• Integrate IT in production skills• Quality management• Changes within Organization• Transformed Organization• Change culture from Print Company to Information Company• Innovate and adopt value added concepts• Principal – Work on Company not in Company