The Need For Speed: Part 5 of Delivering the Connected Experience
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The Need for Speed
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The Business Case for Responsive Design - Matt Crist, Senior User Experience Consultant
Transcript of The Need For Speed: Part 5 of Delivering the Connected Experience
The Need for Speed
The Golden Secondalso known as “1000ms to glass challenge”
Loses 1% of sales with a 100ms delay
Loses 5%-9% of traffic per 400ms delay
Loses 3% of traffic per 500ms delay
👻☻☻☻☻☻☻
2% bounce after 1s
☻☻ ☻
👻👻 👻👻
☻☻☻☻☻☻
40% bounce after 2s
👻👻 👻👻
☻☻☻☻☻
57% bounce after 3s
👻
👻👻 👻👻
☻☻
85% of mobile users expect sameresponse time as desktop
👻👻👻
👻
The uphill climb.
📱An overly simplified graphic of a mobile web request
📱
An overly simplified of a desktop web request
The Tower
📱
An overly simplified of a desktop web request
The Tower
📱
An overly simplified of a desktop web request
The Tower
DNS
📱
An overly simplified of a desktop web request
The Tower
DNS
📱
An overly simplified of a desktop web request
The Tower
DNS
Server
📱
An overly simplified of a desktop web request
The Tower
DNS
Server
📱
An overly simplified of a desktop web request
The Tower
DNS
Server
So, how do we get to 1 second?
Do you really need _____ ?
Responsive design isn’t just about screen size.
RESSResponsive Design + Server Side
CSS JS
HTML
HTML
HTML
HTML
This part doesn’t need to be loaded yet.
The fold
It’s aspirational.
