The Nature Conservancy
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Transcript of The Nature Conservancy
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Emerging Mobility and Social Accountability:
The New Digital ImperativesJohn C. Havens @johnchavens
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Who I Am
• Founder/Principal of Transitional Media
• Former EVP, Social Media for Porter Novelli
• Author, Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand
• Former VP, Business Development for BlogTalkRadio
• Guide to Podcasting for About.com (Original Guide)
• Professional Actor for 15 years in NYC
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AR is the GPS…
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…for your virtual life.
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Checking In To Products
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Products Checking In To You
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You Checking In To Others
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Virtual Advertising
Rights
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Breathe.
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Accountability Based Influence
(ABI)
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How can we* evolve?
*We = Brands + Individuals
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Visual Search
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What does all this mean for marketers?
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How can we evolve?
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CatalyticPhilanthropy
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Accountability Based Influence
(ABI)
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Will your actions speak louder than
your words?
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Who?Who?Who?Who?
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I really wanna’ know.
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John C. Havens [email protected]@johnchavens
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