Maria Eduarda Duarte - Innovation in Career Counseling: Myths and Realities
THE MYTHS OF INNOVATION
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Transcript of THE MYTHS OF INNOVATION
BIZ BOOKMONEY QUOTES
THE MYTHS OF INNOVATION
SCOTT BERKUN
BIZ BOOK MONEY QUOTES
“Myths are often more satisfying to us
than the truth, which explains their
longevity and resistance to facts:
we want to believe that they’re true.”
THE MYTHS OF INNOVATION SCOTT BERKUN
(pg. 6)
BIZ BOOK MONEY QUOTES
THE MYTHS OF INNOVATION SCOTT BERKUN
BIZ BOOK MONEY QUOTES
“Myths always serve promotion more than
education.”
THE MYTHS OF INNOVATION SCOTT BERKUN
(pg. 7)
BIZ BOOK MONEY QUOTES
“Instead of hard work, personal risk, and
sacrifice, the [innovation] myth suggests
that great ideas come to people who are
lucky enough to be in the right place
at the right time.”
THE MYTHS OF INNOVATION SCOTT BERKUN
(pg. 4)
BIZ BOOK MONEY QUOTES
“If we had a list of the most amazing
breakthrough insights that would change
the world in the next decade, hard work
would follow them all.”
THE MYTHS OF INNOVATION SCOTT BERKUN
(pg. 13)
BIZ BOOK MONEY QUOTES
“The love of new ideas is a myth: we
prefer ideas only after others have tested
them. We confuse truly new ideas with
good ideas that have already been
proven, which just happens to be
new to us.”
THE MYTHS OF INNOVATION SCOTT BERKUN
(pg. 55)
BIZ BOOK MONEY QUOTES
THE MYTHS OF INNOVATION SCOTT BERKUN
(pg. 61)
“Innovative ideas are rarely rejected on
their merits; they’re rejected because of
how they make people feel.”
BIZ BOOK MONEY QUOTES
“Ideas are abstractions. You can’t get
cash from the idea of an ATM machine.
To become an innovation, an idea has to
blossom into whatever form necessary - a
demo, a prototype, a product - to
be useful to people.”
THE MYTHS OF INNOVATION SCOTT BERKUN
(pg. 105)
BIZ BOOK MONEY QUOTES
THE MYTHS OF INNOVATION SCOTT BERKUN
(pg. 44)
“An idea is not an innovation until it
reaches people.”
BIZ BOOK MONEY QUOTES
THE MYTHS OF INNOVATION SCOTT BERKUN
(pg. 45)
“Execution demands more effort than
idea generation, and it’s difficult to know
how much more until you try.”
BIZ BOOK MONEY QUOTES
“The dirty little secret … is that unlike the
mythical epiphany, real creation is sloppy.
Discovery is messy; exploration is
dangerous. No one knows what
he’s going to get when he’s
being creative.”
THE MYTHS OF INNOVATION SCOTT BERKUN
(pg. 86)
BIZ BOOK MONEY QUOTES
THE MYTHS OF INNOVATION SCOTT BERKUN
(pg. 36)
“Innovation comes at a price: it might
be money, time, sanity, friends, or
marriages, but there will be one.”
BIZ BOOK MONEY QUOTES
“Part of the challenge of innovation is
coming up with the problem to solve,
not just its solution.”
THE MYTHS OF INNOVATION SCOTT BERKUN
(pg. 10)
BIZ BOOK MONEY QUOTES
“The majority of innovations come from
dedicated people in a field working hard
to solve a well-defined problem. It’s not
sexy and it won’t be in any major motion
pictures anytime soon, but it’s
the truth.”
THE MYTHS OF INNOVATION SCOTT BERKUN
(pg. 41)
BIZ BOOK MONEY QUOTES
THE MYTHS OF INNOVATION SCOTT BERKUN
(pg. 42)
“Many innovations begin with bright
minds following their personal interests.
Their ambition is to pass the time, learn
something new, or have fun.”
BIZ BOOK MONEY QUOTES
“Revolutionary ideas can be too much
change for people to handle. Innovations
often need to be explained in terms of the
status quo, which is why automobiles are
rated in horsepower.”
THE MYTHS OF INNOVATION SCOTT BERKUN
(pg. 46)
BIZ BOOK MONEY QUOTES
“Every great idea in history has the fat red
stamp of rejection on its face. It’s hard to
see today because once ideas gain
acceptance, we gloss over the hard paths
they took to get there.”
THE MYTHS OF INNOVATION SCOTT BERKUN
(pg. 54)
BIZ BOOKMONEY QUOTES
THE MYTHS OF INNOVATION
SCOTT BERKUN