THE MUSEUMAS NETWORK

The Visitor Experience in Museums in the Digital Age

Romi Mikulinsky (Ph.D.)JerusalemApril 2016

THE PRESENT

THE PRESENT

A visitor at the Frye Museum in Seattle photo by Joe Wolf (Flickr)

THE PRESENT

THE PRESENT

THE MUSEUM OF THE FUTURE PRESENT IS:

�social �open �co-produced �personalized �beyond the venue �Measured and data-informed

Based on Jim Richardson “The Museum of the Future is...” (2010)

THE PRESENT VISIT EXPERIENCE AT THE MUSEUM

�Participatory and augmented exhibitions �Apps and game �Digitized collection �iBeacons (contextual, location based, personalized experience)

THE MUSEUM WITHOUT WALLS �Maps �Places �Mobile �Augmented Reality

OPENING UP THE PHOTOGRAPHIC ARCHIVES

The Powerhouse Museum Sydney

OPENING UP THE PHOTOGRAPHIC ARCHIVES

The Powerhouse Museum Sydney

OPENING UP THE PHOTOGRAPHIC ARCHIVES

The Powerhouse Museum Sydney

IBEACON

IBEACON

EMERGING TRENDS

�Playthe visitor as an active agent, participating and contributing to his / her / educational, playful experience

�New forms of storytellinginstead of just sight and sound, the next wave of storytelling will better immerse people by catering to all senses.

�Enhance the physical experience with digital technologiesimmersive environments (incl. wearables) present the opportunity to blend the line between online and offline worlds.

PLAY

“Play is a simulator that allows us to imagine different scenarios with little risk”

Anthropologist Robin DunbarUniversity of Oxford

PLAY

PLAYObjects with source code

PLAYInanimate to animate objects

PLAY

Art Tracks from Pittsburgh’s Carnegie Museum of Art (CMOA)

STORYTELLING

“The physical museum is about the experience of objects. the online museum has given access to the data cloud that surrounds objects. Museums are a form of (collective) storytelling”

Seb Chan, Chief Experience Officer ACME, Melbourne

NEW FORMS OF STORYTELLING

NEW FORMS OF STORYTELLINGThe Next Rembrandt - Computational thinking + scientific future storytelling (speculative aspect) - Big Data thinking - digital humanities

NEW FORMS OF STORYTELLING“The Other Nefertiti” is an artistic intervention by the two German artists Nora Al-Badri and Jan Nikolai Nelles

ENHANCE THE PHYSICAL EXPERIENCE WITH DIGITAL TECHNOLOGIES“Sites which prevent the sharing of such content amongst readers may look like ways to protect the commercial interest of that content, but in fact, they kill it, destroying its value as a cultural resource within networked communities, and insuring that the public will look elsewhere” Henry Jenkins, Media Theorist, University of Southern California

ENHANCE THE PHYSICAL EXPERIENCE WITH DIGITAL TECHNOLOGIES

PLEASE TOUCH!

Touching the PradoInteractive display

Autonomy Cube by Trevor Paglen and Jacob Appelbaum

Bed Down Location. Part of "Laura Poitras: Astro Noise."Credit: Jake Naughton for The New York Times

A streaming infrared video of the "Bed Down Location"part of "Laura Poitras: Astro Noise." Credit: Jake Naughton for The New York Times

WEARABLES

Apple watchGoogle Glass (RIP)

VIRTUAL REALITY

Control VR

Key trends, challenges, and developments in technology for museums(NMC Horizon report, 2015)

IMPORTANT DEVELOPMENTS IN TECHNOLOGY FOR MUSEUM EDUCATION AND INTERPRETATION

�Time-to-Adoption Horizon: One Year or Less Bring Your Own Device (BYOD) Games and Gamification �Time-to-Adoption Horizon: Two to Three Years Location-Based Services Makerspaces �Time-to-Adoption Horizon: Four to Five YearsNatural User InterfacesThe Internet of Things

New knowledge

Narrative & context

2d/3d Images

Metadata

Objects

rominating.tumblr.com

THANKS!