The Moving Target of Nutrition
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Transcript of The Moving Target of Nutrition
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The Moving Target of NutritionAnnette Maggi, MS, RD, LD, FADA
Sr. Director of Nutrition
NuVal LLC
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“Eat food, not too much, mostly plants.”
-Michael Pollan
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Sounding the Alarm
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Frightening rise in obesity holds deadly implications for health
1998
Out-of-control trends signal the need to bring clear guidance
to consumers on matters of health and nutrition.
20101990Obesity Rates:
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The Quality of the Calories We Consume
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The Quality of the Calories We Consume
• The AVERAGE ADULT (19+) gets 394 calories a day from beverages:– 114 from soda– 108 from alcohol (someone is getting my share on most days!)– 80 from fluid milk– 67 from 100% fruit juice and juice drinks– 26 from coffee and tea
• KIDS aged 2-18 get 400 calories a day from beverages:– 162 from milk– 121 from soda– 112 from 100% fruit juices and fruit drinks– In kids age 14-18, soda, sports and energy drinks are the highest
contributor of calories.
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Sweeteners: Natural vs. Added
• Table sugar is the common, powdered white stuff. Structurally, it is called a disaccharide, a double sugar. In the body, it is broken down to 50% glucose and 50% fructose.
• High fructose corn syrup (HFCS) has been more vilified than any other food ingredient and without solid reasoning. This sweetener is processed from corn, and is about 45-55% glucose and 45-55% fructose. While it has been suggested that HFCS has contributed to obesity, science does not support this claim.
• Agave nectar typically comes from a blue agave plant, grown in the Southern part of the US, Mexico and northern South America. The starchy part of the plant is made into a slurry and then processed so the starch is converted to fructose and glucose. Agave nectar can range from 55-90% fructose with the remaining being glucose. It has been given a “health halo” as it’s perceived to be a natural sweetener.
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Sugars: Natural vs. Added
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The NuVal® Algorithm
Numerator ÷ Denominator = Score of 1 to 100FiberFolateVitamin AVitamin CVitamin DVitamin EVitamin B12Vitamin B6PotassiumCalciumZincOmega-3 fatty
acidsTotal
bioflavonoidsTotal carotenoidsMagnesiumIron
Saturated fatTrans fatSodiumSugarCholesterol
= NuVal® Score
Generally Favorable Nutrients
Generally Less Favorable Nutrients
The scoring algorithm is grounded in the 2005 Dietary Guidelines for Americans, FDA/USDA regulations, and evidence-based science
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Use of one algorithm allows shoppers to compare products both within a product category and across an eating occasion, even if in different areas of the store
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NuVal® Scores Clarify Commonly Held Myths
Not all forms of fruits and vegetables are nutritionally equivalent.
With processing, nutrients are lost, sugars are concentrated and
energy density increases.
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Hy-Vee
Food City/KVAT
Brookshire’s Promotional Tag
Brookshire’s Regular Tag
NuVal® Scores on Shelf Tags
Coborn’s
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IL CA, NV
NY CO
MA, CT, VT, NH, NY, PA
CA, NV
SD, NE, KS, MO, IA, MN, IL, WI
WI
MI, IN, IL, OH, KY
MN
TX MA, CT
TX, AR, LA WI
KY, VA, TN NY, PA
24 Pilot Stores in Lexington KY
NC, SC, VA
Pilot ProgramIn Maryland and Ohio
MO
The NuVal® System is in use in more than 1,500 supermarkets in 27 states, with more scheduled to launch in the coming months.
NuVal’s Reach Across the US
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The Role of the Retailer in Health Promotion and Education
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Other Hot Topics in Nutrition
• Food advertising to Kids• Gluten Free• Celebrity chefs