The Monitor - European new mobility survey 2016
2
“ “ “ “ 36% Automotive industry Experts agree that the automotive industry should develop own new mobility services. Experts agree that the automotive industry should extend cooperation and joint ventures with start-ups. n=162* 78% 35% London 32% Berlin 14% Helsinki 21% Paris New mobility hotspots in Europe. 1 Majority demands liberal mobility legislation. 2 Cooperation with start-ups is crucial for public transport agencies (PTAs) and the automotive industry. 3 24% Public transport agencies Experts agree that PTAs should develop own new mobility services. Experts agree that PTAs should extend cooperation and joint ventures with start-ups. NEW MOBILITY WHO WILL WIN THE RACE? Summary - GBD’s European new mobility survey 2016 The mobility market is shifting from product-based to service-based modes of business. Various start-ups, which offer a wide range of new mobility services, are surfacing. As a consequence, the new mobility market is becoming intransparent. Green Business Development (GBD) GmbH conducted an independent expert survey with the aim to bring more transparency into the new mobility market. In this study the term ‘new mobility’ is defined as carsharing, ridesharing, e-hailing, intermodal mobility services, parking services, and logistics services. Cross-functional exchange within the European start-up scene is very important for the sustainable development of visions and ideas, as is the promotion of creative thinking and the attention paid to these. Without start-ups there will be slower development in Europe. - Alexander Schilff, Senior Consultant - Marketing Project Management, Toyota Deutschland GmbH, Cologne A European market requires a common understanding of national culture and context. To grow up European innovation champions we need to identify promising national startups early. This survey is a first step toward an open network of mobility experts. - Ghislain Delabie, Mobility Connector, OuiShare, Paris From a US-based accelerator’s perspective, we are seeing a strong trend towards open innovation activity in the Silicon Valley and are working closely with corporate partners. The country origin of new technologies or services is often irrelevant. - Max Gimpel-Henning, Director Western Regions, Cleantech Open, San Francisco This survey provides thoughtful insights into the future trends of mobility at the European level. We were glad to see that most experts consider that start-ups should cooperate with Public Transport Agencies, as it is in line with our own proposal. - Laura Brimont, Research Fellow New Prosperity, IDDRI - Science Po, Paris Finland 50% Experts largely agree that mobility legislation should be liberal. 60% Amongst Israeli experts, the call for liberal mobility legislation is the highest. French experts are sceptical. Only a few would support liberal mobility legislation. 83% 26% 9% 21% 70% 8 EUROPEAN COUNTRIES 9 BUSINESS SECTORS 200+ MOBILITY EXPERTS Belgium 48% 4% 48% Netherlands 26% 13% 61% France No Neutral Yes 57% 17% 26% Germany 23% 9% 68% Israel 8% 8% 83% Spain 48% 0% 52% 31% 17% 52% UK GBD´s European new mobility survey 2016 - www.gbd.green - [email protected] - +49 30 65 777 308 - Follow us on LinkedIn *Multiple responses allowed. *Multiple responses allowed. n=173* n=205 n=157* 90% 25% Amsterdam
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Transcript of The Monitor - European new mobility survey 2016
““““
36%
Automotiveindustry
Experts agree that the automotive industry should develop own new mobility services.
Experts agree that the automotive industry should extend cooperation and joint ventures with start-ups.
n=162*
78%
35%London
32%Berlin
14%Helsinki
21%Paris
New mobility hotspots in Europe.1 Majority demands liberal mobility legislation.2
Cooperation with start-ups is crucial for public transport agencies (PTAs) and the automotive industry.3
24%
Public transport agencies
Experts agree that PTAs should develop own new mobility services.
Experts agree that PTAs should extend cooperation and joint ventures with start-ups.
NEW MOBILITY WHO WILL WIN THE
RACE?
Summary - GBD’s European new mobility survey 2016The mobility market is shifting from product-based to service-based modes of business. Various start-ups, which offer a wide range of new mobility services, are surfacing. As a consequence, the new mobility market is becoming intransparent. Green Business Development (GBD) GmbH conducted an independent expert survey with the aim to bring more transparency into the new mobility market. In this study the term ‘new mobility’ is defined as carsharing, ridesharing, e-hailing, intermodal mobility services, parking services, and logistics services.
Cross-functional exchange within the European start-up scene is very important for the sustainable development
of visions and ideas, as is the promotion of creative thinking and the attention paid to these. Without
start-ups there will be slower development in Europe.- Alexander Schilff, Senior Consultant - Marketing Project
Management, Toyota Deutschland GmbH, Cologne
A European market requires a common understanding of national culture and context. To grow up European innovation champions we need to identify promising national startups early. This survey is a first step toward
an open network of mobility experts.- Ghislain Delabie, Mobility Connector, OuiShare, Paris
From a US-based accelerator’s perspective, we are seeing a strong trend towards open innovation activity
in the Silicon Valley and are working closely with corporate partners. The country origin of new
technologies or services is often irrelevant.- Max Gimpel-Henning, Director Western Regions,
Cleantech Open, San Francisco
This survey provides thoughtful insights into the future trends of mobility at the European level. We were glad to see that most experts consider that start-ups should cooperate with Public Transport Agencies, as it is in line
with our own proposal.- Laura Brimont, Research Fellow New Prosperity,
IDDRI - Science Po, Paris
Finland
50%
Experts largely agree that mobility legislation should be liberal.
60%
Amongst Israeli experts, the call for liberal mobility
legislation is the highest.
French experts are sceptical. Only a few would support liberal mobility legislation.
83% 26%
9%
21%
70%
8 EUROPEANCOUNTRIES9 BUSINESS
SECTORS200+ MOBILITYEXPERTS
Belgium
48%
4%
48%
Netherlands
26%
13%
61%France
No
Neutral
Yes
57%
17%
26%Germany
23%
9%
68%
Israel
8%
8%
83%Spain
48%
0%
52%
31%
17%
52%UK
GBD´s European new mobility survey 2016 - www.gbd.green - [email protected] - +49 30 65 777 308 - Follow us on LinkedIn
*Multiple responses allowed.
*Multiple responses allowed.
n=173* n=205
n=157*
90%
25%Amsterdam
23%UBER
Experts agree that in the future, new mobility start-ups will focus primarily on cities.
84%
Nevertheless, a majority of start-ups also considers rural areas to be a niche market.
Experts remain reluctant to identify the most promising start-ups in the European new mobility market.
Uber, Tuup Oy, and BlaBlaCar appear to be the most promising start-ups in the European new mobility market.
The new mobility market is intransparent and dynamic!
Experts name < 120 promising start-ups in the European new
mobility market.
Usability marks the most important criterion for the success of new mobility services, followed by pricing, and trust.
*Multiple responses allowed. *Multiple responses allowed.
*Multiple responses allowed.
All rights reserved. © Green Business Development GmbH; Berlin 2016
Cities first!4 5 It’s all about usability! n=161* n=178*
Only a few start-ups will survive the new mobility race.6 European new mobility start-ups ahead
of U.S. competitors.7n=165 n=163
Lacking transparency regarding who will lead the new mobility race.8
n=206*
77%
• Are you interested in a regular update on the new mobility start-up market?• Are you interested to stay connected
and exchange information in a European new mobility network?
Are you interested in the
full report? (Available from October 2016)
Green Business Development (GBD) GmbH is one of the leading consultancies in the area of green business development in Germany. With our expertise, we help corporations, start-ups, and ventures build up innovation and growth at the interface between green economy and digital economy. Our services comprise research & strategy, business development, start-up monitoring, as well as expansion and market entry advisory into Germany. We are active in the fields of new mobility, sustainable consumption, alternative finance, and cleantech.
Research institute / university
Automotiveindustry
Association
17%0%
5%
95%
17%14%
10%
76%
17%6%
7%
87%
Public transport agency
Investment (VC, angels)
17%7%
26%
67%
Start-up
17%6%
14%
80%
17%11%
0%
89%
17%0%
19%
81%
17%0%
7%
93%
17%17%
0%
83%
17%8%
17%
75%
Government / public sector
Consultancy Accelerator / incubator
74%Usability
59%Pricing49%
Trust
48% 52%
GBD´s European new mobility survey 2016 - www.gbd.green - [email protected] - +49 30 65 777 308 - Follow us on LinkedIn
National champions will dominate the European market.
European start-ups will dominate the European market.
U.S. start-ups will dominate the European market.
A majority of experts believes that only a few start-ups will survive the new mobility race.
Only start-ups are more optimistic and believe in a more diversified new mobility market.
Yes Neutral NoYes Neutral No
14%14%
CLICK HEREFOR MORE INFORMATION*
CLICK HEREFOR MORE
INFORMATION*
29% 59% 12%
22%56%
46% 40%
22%
14%
* or visit 'publications' on www.gbd.green
