The Money Path
description
Transcript of The Money Path
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Welcome to The Money Path! Presented by Kim Yuhl,creator of secretsofbetterbusiness.com
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Who Am I?
• Wife & Mom• Small Business Owner• Passionate About Social• Blogger• Coach, Mentor, Advisor• Martini Drinker• World Traveler!
kimyuhl.comsecretsofbetterbusiness.comtwomartinilunch.com
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WHAT IS THE MONEY PATH?
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About This Course
• Understanding Your Business Model
• Do Your Homework
• Answer Honestly; The Score is Meaningless
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Understanding the money, how you make it and where it goes, is critical to any business success.
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The Money Path and Your Business
• Value Proposition
• Customer Segments
• Market Segments
Offering
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The Money Path and Your Business
• Revenue Stream
• Cost Structure
• Sales Performance
Revenue
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The Money Path and Your Business
• Innovation
• Competitive Advantage
• Key Partners
• Exit Strategy
Sustainability
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How The Money Path Works
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Offering: Value Proposition
• How unique and different is your product or service?
• Is there a customer need for your product or service?
• How valuable is what you offer to your customers?
• Is your product or service priced competitively?
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Offering: Customer Segments
• Is it easy to continuously acquire new customers?
• Are there new customer segments you can target?
• Are your customers price sensitive?
• What is the economic health of your customers?
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Offering: Market Segments
• How large is the market and is it growing?
• How likely is the market to become saturated?
• Are there threats of substitute or alternative products or services?
• What are the typical margins in the industry?
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Revenue: Revenue Streams
• How strong, predictable and diversified are your revenue streams?
• Are any of your revenue streams likely to disappear in the near future?
• Are there other offerings your customers would be willing to by?
• Is revenue generated through one-time or recurring purchases?
• Are any of your revenue streams proprietary?
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Revenue: Cost Structure
• How cost-efficient are your operations?
• Are any costs threatening to outpace the revenues they support?
• Are there areas where costs can be cut?
• Are your margins higher or lower than your competitors?
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Revenue: Sales Performance
• Does your product/service sell itself?
• How does the cost of customer acquisition compare to the lifetime margin?
• Can anyone sell this product or is special training required?
• Do you have a sales pipeline (repeat customers, email list, customer referral program) that can predict future sales?
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Sustainability: Innovation
• How much do you need to innovate to keep pace?
• How easily and quickly do you innovate?
• How well do your competitors innovate?
• How much of an advantage do you gain through successful innovation?
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Sustainability: Competitive Advantage
• Do you have an advantage based on differentiation?
• Are there opportunities to grow or modify your value proposition?
• Is your product or service easy and inexpensive to replicate?
• Are there threats of substitute or alternative products?
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Sustainability: Key Partners
• Do you have the right partners to support you and your business?
• Are you too dependent on certain partners?
• Are there collaboration opportunities to help grow your business?
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Sustainability: Exit Strategy
• What happens to the business if you can't work?
• Would you be able to sell your business for enough money so you won't have to work again?
• Is your business over-dependent on a few customers?
• How reliant is sales success on your involvement?
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Now What?
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What To Do With The Information
• Note Areas for Improvement
• Prioritize & Improve
• The Score is Just a Score
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Being better isn't good enough. Being different is where it's at.
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Brainstorming
• You may not want to introduce a product that relies only on you or highly skilled professionals to sell it.
• You may not want to implement something with low margins and high costs.
• You may not want to create something that people will only buy once.
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• You learned how to score your business • You started to think about areas for improvement • You became equipped to assess your business • You learned how to evaluate new products or
services prior to implementation
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You can reach me at: [email protected]
!
Interested in more free live trainings? I announce them in my weekly newsletter. Go to kimyuhl.com/get-boost/ to sign up.
!This course is part of The Secrets of Better Business Education Series -
designed to help small business owners work smarter and live better. secretsofbetterbusiness.com
QUESTIONS?